I bought onigiri at a traditional Japanese sweets shop in the street. All of them are delicious, but today I chose red bean rice. If you don't go before noon on holidays, the variety will decrease as they sell out quickly. I didn't buy any today, but I also like Isobe dango. Next time, I want to try the sweet treats.

I stopped by a store called Iseya in Zasshoku. It was located on a street lined with shops after passing through the arcade of the shopping street, and I had never seen a mark like that before. Although not many people may notice it, I was a little curious. Since I had some errands to run, I just quickly checked out their lineup. It was close to evening, so the variety of items was a bit limited. Surprisingly, they had sasadango directly delivered from Niigata. When I returned later, the products had decreased even more, and it turned out that local residents often stopped by. In fact, a parent and child were shopping in front of me, and later an elderly woman came and bought some sweets and onigiri. I also bought some inari and ohagi while asking about the ○Koshi mark. It seems that the husband is from Niigata, which is why it's ○Koshi. Normally, if the store's name is Iseya, it would be something like ○○ mark or ✖️✖️, right? The wife also mentioned this. It was fun to hear the story behind Iseya's store name. Now, I enjoyed the items I bought in the evening. The inari was 90 yen, with sweetly seasoned fried tofu and slightly tangy sushi rice. Despite being 90 yen, it was quite satisfying in size. The ohagi with koshi-an filling was 150 yen, with a chewy texture and a slightly thick koshi-an. The koshi-an was moderately sweet, so I think it would go well with tea. The onigiri that other people were buying also had a decent size. If it's nearby, I would occasionally stop by to chat with the owner and buy some sweets or onigiri while enjoying the conversation. I wish there were more stores like this in the local area.

A shop with delicious natural flavors. I also bought sweet potato yokan. The sweet potatoes were fluffy and not too firm, with a sweet potato-like texture. I highly recommend it to convenience store users. This is the real onigiri. This is a real snack that I want to say is really delicious. It's like a warm meal made by your mother or grandmother. A taste that never gets old. Thank you for the meal!

On this weekend day, I skipped cooking at home due to the cleaning of the drainage pipes in the apartment building in the afternoon. For lunch, I decided to buy something while going shopping at the old OK Store in Zasshoku Station. My friend bought a WATAMI-style fried chicken bento box, and I got some fried chicken from Delica King across the street. As for the rice dish, I visited a traditional Japanese sweets shop in the Zasshoku shopping street that was recently featured on Ad-machi. Although it's a Japanese sweets shop, they mainly offer rice dishes such as onigiri, inari sushi, and seaweed rolls, which I find very convenient. I have tried all their rice dishes before, but this time I bought red rice onigiri and kombu onigiri for 140 yen each. The kombu onigiri is not the usual type with kombu simmered in the center and wrapped in seaweed, but it's mixed with rice. When I tried them at home, both were delicious as always. The red rice onigiri had plenty of sesame seeds but was lightly salted, so I sprinkled some of the Kochi deep-sea water salt that I always use. The kombu onigiri had a generous amount of simmered kombu on top of the rice, making the surface shiny and flavorful. Both the taste and texture were excellent. I have been a customer of this shop and Delica King since I first moved to this town over twenty years ago. Although many shops in the shopping street have changed over the years, I hope these two will continue to offer their familiar flavors.

In the middle of a bustling shopping street, there is a traditional Japanese sweets shop. Upon looking at the showcase, I found various traditional sweets like ohagi and zunda mochi, but also red rice, sushi, and onigiri from the top to the middle shelves. It seems like they are considering supply and demand. I decided to buy an inari sushi for 90 yen (tax included) and a norimaki for 90 yen, which I had for lunch that day. The taste was just like how it used to be when I was a child. The sushi rice was tangy, with a hint of sweetness from the dried gourd and fried tofu. It brought back nostalgic memories of my childhood. I always thought norimaki had dried gourd as its filling, but nowadays it's mostly called kanpyo maki. The whole experience was reminiscent of the past. At just 90 yen each, they make a perfect snack for children. The service was also friendly and welcoming.

The local shopping street is bustling lately, perhaps because people haven't fully returned to the city center yet. Even though it's known for takeout options, some new places like izakayas and yakitori shops have started offering takeout as well. It feels like a festival with tables set up outside for selling food. I visited a traditional Japanese sweets shop located in the middle of the shopping street. Despite being a sweets shop, they mainly sell rice dishes like onigiri, inari sushi, rolled sushi, and red rice. I bought a tarako onigiri for 150 yen, a leaf and chili pepper onigiri for 140 yen, and two kampyo maki for 80 yen each. The onigiri may have been a bit lacking in filling, but the rice was delicious with its plump grains. The moist seaweed wrapping around the rice was also a nice touch. The kampyo maki had a comforting nostalgic taste. Overall, I enjoyed my meal. Despite the Tokyo Alert being lifted, the situation still feels uncertain, so having more takeout options in the shopping street is very reassuring. I'll probably rely on them even more until things settle down.

Isobe mochi / ¥210 - Since I was a child, I have loved Isobe yaki, a type of mochi or rice cake. It's surprisingly not very sweet, and sometimes it's hard to find soy sauce-flavored mochi. So when I see it, I end up buying it even if it's a bit pricey. I like to lightly microwave it and add a little extra soy sauce. It goes really well with beer.

I love dumplings, so whenever I visit this type of shop, I always try their grilled dumplings. The grilled dumplings here come with a soy sauce drizzle. The slightly sweet soy sauce, along with the chewy mochi, was incredibly delicious. This is my criteria for choosing a restaurant: I look for fun places, casual places, and places with good value for money. My reviews are just simple notes to myself because I'm not good at writing. I'm too embarrassed to take photos of the restaurant, so please refer to other people's photos. I love udon shops, traditional Japanese restaurants, and family restaurants, so if you have any good recommendations, please let me know.

After visiting the public bathhouse, I stopped by a shop for a light meal and Japanese sweets. This place doesn't have any outstanding features, but it has a cozy atmosphere that makes you want to visit.

When I asked my daughter if she would eat mitarashi dango, she didn't seem interested. So, I asked if she would eat onigiri since it's lunchtime, but she said she wasn't interested today. However, I was interested in this sweet potato yokan and bought it. Later, I tried it and it was delicious. It's like a sweet potato dessert, right? Maybe if they changed the name, it would sell even more. It's not too sweet or heavy, easy to eat, tastes like sweet potato, and it's delicious. It's not your typical sweet red bean yokan. I'm not interested in red beans, but I really liked this. I like sweet potatoes, and it was very tasty.

It is said to be the largest shopping street in Ota Ward in terms of the number of stores, but lately it has been a bit quiet. Several long-standing individual shops have closed recently, including Ota Kamaboko-ten and Fuji Seimen, and now Yawata, a Chinese restaurant known for its delicious food, is also closing at the end of the year. In addition, a pizza shop and a take-out sushi shop have also closed, and there are now vacant storefronts and empty lots on the street. The trend of successor difficulties and competition with chain stores cannot be stopped, but if things continue like this, it may become just an ordinary street. While it may not be of much help, one thing I can do is to share information about this street on Tabelog to help revitalize the shopping street. I want to continue posting reviews of the shops in the shopping street, including revisits. The first review is of a traditional Japanese confectionery shop in the area. Although they mainly sell rice balls, inari sushi, red rice, etc., I recently tried their red rice for 390 yen, strawberry daifuku for 160 yen, and grilled rice cakes for 90 yen from mid-November to early December. The red rice comes in 300g for 390 yen and 500g for 650 yen. They pack it up after receiving the order. It is usually warm, which is nice because not many shops sell it warm. Red rice is delicious even when cold, but it's especially good when warm. I thought I saw their chestnut rice cake at an event at Ota Sangyo Plaza, so I asked about it, but they said they didn't have a booth there and don't make chestnut rice cakes. It seems it was from Iseya in Yaguchiwatari. I have been going to this shop for over 20 years, but I recently saw strawberry daifuku for the first time. The pink-colored mochi on the outside is delicious, and it's a pretty authentic sweet red bean paste daifuku. The grilled rice cakes were still warm when I bought them after 10 a.m. The savory soy sauce aroma rising from the warm cakes stimulates the appetite. The crispy grilled marks on the cakes are fragrant, and the taste of the dough is good. There's nothing particularly special about them, but each one is made with care and tastes good. It's an important shop that is essential to the shopping street.

The zasshoku shopping street and the sweets shop Iseya had my favorite futomaki, so I decided to buy it on my way back home. However, they were all sold out except for one, which was also quickly sold. Iseya is quite popular, with customers constantly stopping by. I also love the inari sushi from the traditional Japanese confectionery shop. The onigiri from the same shop has a distinct scent of traditional Japanese sweets. The surface of the onigiri is dry, but it is delicious. I also like the wrapping paper used by the traditional Japanese confectionery shop. I wonder if the design, featuring kabuki masks, has been used since ancient times.

This is a traditional Japanese sweets shop located in the Zasshoku Shopping Street. The shop mainly sells rice balls, inari sushi, and other meal items, with a few traditional Japanese sweets like bean daifuku and water yokan. The shop is popular among locals, and I usually buy rice-based items like rice balls and inari sushi. On one occasion, I tried the mitarashi dango for myself and a refreshing water manju for my friend. The dango had a firm texture with a slightly sweet sauce, while the water manju was also delicious. I appreciate having such a shop in the local shopping street.

In the evening, while walking along the bustling street in front of Zasshoku Station, I spotted a traditional Japanese confectionery shop called Iseya. I decided to buy their remaining Daifuku, which came in two flavors - smooth red bean paste and whole red beans. The shop had a nostalgic charm that seemed to be deeply rooted in the local community. When I got home, I tried the Daifuku. The rice cake was not too thick and had a nice touch of saltiness, with plenty of whole beans. The filling was not overly sweet, but had a hint of saltiness that complemented the overall taste. It might be a good choice for those who don't like overly sweet Daifuku!