マダム・チェチーリア
Last time we went shopping for New Year's gifts, and this time we are preparing gifts for the year-end season. The gift giver is someone I had dinner with at Brasserie Vatu for the first time in two years. Last time, we enjoyed a selection of pralines as Christmas chocolates at home, but this time, we have a special treat made by two employees at the office. It's a Gold Collection box with 20 pieces (¥5400), but this time it's a smaller assortment with 4 pralines. The pralines include 9 pieces of 'Kale' cocoa 72 and 50 from Neuhaus, which were referred to as 'Good Night' during meetings. Neuhaus, founded in 1857, has withdrawn from the Japanese market, but 70 years later, in 1926, Neuhaus was followed by Godiva, founded in Brussels, Belgium. Godiva entered the American market with the support of Campbell Soup and opened its first store on Fifth Avenue in New York in 1966. In 1972, Godiva began its history in Japan at Mitsukoshi Nihonbashi, marking the 50th anniversary of its landing in Japan next year. The first overseas shop was the Saint-Honore store in Paris, opened in 1958. In Japan, Godiva Japan, a subsidiary, imports and sells chocolates, with about 250 stores as of 2014, including 127 stores in department stores. However, in the US, sales at large commercial facilities have been sluggish, and in January 2021, Godiva announced its withdrawal from store operations in North America (128 stores). Currently, Godiva has been acquired by the parent company of Ulker Group, Turkey's largest food company, with 450 directly operated stores in over 80 countries worldwide. In Japan, next year marks the 50th anniversary, and from January 7 to March 31, 2022, a limited edition Anniversary Collection will be released. The 12-piece praline box is priced at ¥4320 and features a box with a light color scheme using Godiva's retro logo, featuring yuzu marmalade from Miyazaki Prefecture and hazelnut praline, as well as yuzu feuilletine and cherry and cranberry jam with vanilla mousse wrapped in dark chocolate, known as 'Spring in Japan,' and 'Nippon' created to celebrate the 1972 opening. Godiva fans, don't miss out on these treats! Exciting, right?!