Although it is located near the station in a semi-underground area, it is not crowded and I think it is a hidden gem cafe! The menu is very stylish, perfect for those times when you want to hang out in Shin-Okubo. However, the interior is quite noisy and echoey, so people who don't like loud noises should be cautious.

In a shop located right below Shin-Okubo Station, there are many seats and you can take cute and Instagrammable photos no matter where you sit ☺️ The New York Roll and drinks were so cute that it was a shame to eat them! They only accept cash or PayPay, no credit cards.

The location near the station is excellent. Even if it's raining and you forget your umbrella, you can easily get there by running. The shop is underground. You go down the stairs. The cookies are very cute and photogenic. Most people were taking photos. The blue lemonade was also lovely. Recommended for those who like sweet things.

This shop offers cute sweets that make great little gifts and can be taken out. I was asked by a friend to bring back some sweets, and when it suddenly started raining, I ran into this shop. Despite it being a weekday around lunchtime, there was a line. I didn't know what to get, so I decided to line up. When the showcase came out, I saw some really cute sweets. They were so photogenic that my friend loved them. The interior of the shop has a soft and cute atmosphere, and there were mostly women inside. It might be worth buying once for the sake of creating a buzz. (Be careful, they are high in calories, haha)

I tried four different types of cookies, and they were not crispy but had a crumbly texture that was very delicious. They were quite large in size and more like scones. It was a takeout, but the shop seems to have many cute menu items, so I would like to visit the shop next time. The expiration date is longer than I expected, and it seems that they can also be frozen, so I would like to bring some home again.

I was drawn to visit this place after seeing how cute it looked on Instagram, and it did not disappoint! The interior was as beautiful and cute as the photos. They have cute cookies and drinks that are perfect for social media posts. I ordered a drink and a cookie, and the cookie was quite satisfying to eat.

I visited a cafe in Shin-Okubo where I could enjoy dessert and have a leisurely chat after having a meal. The cafe is located underground, and although the sign above ground gives off a slightly shady vibe, once you go downstairs, you enter a cute cafe that feels like a different world. Everything seemed new and the facilities were all clean. The cookies were cute and delicious, making the atmosphere very cozy. It was also nice that they were playing popular K-POP music all the time.

The strawberry milk was delicious and cute. It is located very close to Shin-Okubo Station, on the lower floor of a building. I waited for about 20 minutes outside the shop during Golden Week. There were many young women, so it may be difficult for men to enter.

THE COOKIE 594's second store on Omotesando. Located on the basement floor near Shin-Okubo station. The shop is spacious and cute, with plenty of seating. Arrived at 12:00 on a rainy weekday. About 10 customers were already there. More customers came in one after another. Ordered and paid at the counter. *New York Roll/Strawberry 580 yen (tax included) *Americano 500 yen (tax included) The showcase was filled with cute New York rolls and cookies, making it hard to choose. Received a buzzer and waited for it to ring to pick up the order. The New York Roll had plenty of cream inside the croissant dough. The cuteness of the presentation was irresistible, with the roll standing on a clear stand so it wouldn't fall over.

I went in the evening on Sunday because there was a line of about 10 groups in the late afternoon. The drinks were cute and Instagrammable, with heart-shaped straws which surprised me. Next time, I want to try the desserts too!

A new dessert has been introduced, so I decided to visit after a long time! They have NewYork Roll MILK for ￥580, NewYork Roll strawberry milk for ￥580, and strawberry milk for ￥750. Recently, the trend is towards Danish pastries in a roll form. I thought the Danish pastry would be heavy, but it was surprisingly light! And delicious too! It is filled with plenty of cream. The strawberry flavor is quite sweet, but the milk flavor is not overly sweet, making it easy to eat! The strawberry milk was light and easy to drink. As a sweet tooth, I would prefer it to be a bit sweeter, though. The cafe is quite spacious and every seat is Instagrammable, making it a user-friendly cafe even for solo visitors. Highly recommended!

The orange-themed interior of the shop was cute. The cookies were delicious, and the drink set was good value for money, allowing me to relax. The orange ade was also tasty! I entered before 1 pm on Saturday and was able to get in easily, but by before 3 pm, there was a line outside.

Palm-sized large cookies! The caramel cookie with "Lotus" on top has the original taste of Lotus combined with caramel paste for a rich sweetness! It might be just right for those with a sweet tooth! Since it's spring, I also tried the strawberry milk! It's filled with plenty of strawberry chunks at the bottom, and when mixed with the milk, it creates an indescribable smoothness that might become addictive!♡

I stumbled upon this place without realizing it, so I decided to go in and check it out. They had a variety of stylish cookies displayed, and I chose the Mint Oreo for takeout. The interior of the shop is spacious and very stylish. I would like to come back next time to relax and have a coffee inside.

Matcha and cream cheese cookie It's crispy and quite American-style cookie It looks like a Korean cookie, but it's surprisingly big It's enough as a souvenir or gift in one piece The matcha flavor is gentle and quite sweet With rich cream cheese The combination is good, but it's a bit too sweet

I went before noon so there were still plenty of options available. I was indecisive, but ended up choosing the Oreo S'more Double Strawberry Lemon Earl Grey. It was bigger than I expected and very satisfying to eat! They were also having a BTS cup holder event, but you had to buy a drink to get one.

Near Shin-Okubo Station, I wanted to sit down and have tea, but I had already decided to buy potatoes and frozen jackfruit. As I passed by the area, I noticed a stylish Korean cafe with a menu outside offering donuts and strawberry drinks. The prices were not listed, but it seemed like they included dessert with lunch. Despite planning to only get a drink, I decided to check out the cafe. The cafe had a high ceiling, with two medium-sized fans and a bright interior. There were tables for four, staircase-like seating, small tables with round cushions, and potted plants. The cafe had a cafeteria-style setup with glass partitions, and there were two entrances. The donuts were large and varied, but I only looked this time. The menu at the counter had prices listed in Korean Won, around 650 yen for a drink. I ordered a Blue Lemonade with coconut, which was served in a tray with a buzzer. The drink was a beautiful blue color, not too carbonated, with some red berries that might have been Saskatoon berries. It was refreshing, and surprisingly generous in portion. The blue color was mainly for aesthetics. The cafe was spacious and bright, a rare find near Shin-Okubo Station. It was around 4 pm on a weekday, and the cafe was 80-90% full, with all female customers. Despite the crowded area outside, the cafe felt calm and peaceful, like an oasis in Shin-Okubo. There were not many people eating the recommended donuts, but those who did were cutting them with forks and knives. The cookies looked tempting, and there was an option for takeout as well. Overall, it was a bit pricey, with one donut costing around 750 yen, but they looked delicious. Thank you for the meal.

The mint Oreo cookie and cream latte cost 1100 yen. Both were not too sweet but quite filling, so it was a challenge to finish them (defeated). However, I enjoyed the atmosphere and location, so I would like to come back again ☺️ Next time, I want to try a simple chocolate chip cookie and a refreshing drink.

I visited this place for the first time in the early afternoon on a regular day, and luckily it was not crowded. There were a variety of cookies to choose from, and the stylish and calm atmosphere inside the store made it a relaxing experience. As time passed, more customers started coming in, and the place became busy. When some customers started coughing, the staff came over to each person and offered water, which was a nice gesture. They also made sure to ventilate the place properly. I would love to visit again!

【THE COOKIE 594 Shin-Okubo Store】@the_cookie_594 ✨Shin-Okubo #CafeHopping I visited this cafe that had quietly emerged in the ever-changing Shin-Okubo cafe scene for the first time. The interior has a tiered seating arrangement, creating a sense of openness! The space is quite spacious, and aside from my friend who came with me, I was the only guy in the cafe! haha I didn't mind and took some photos anyway ( ﾟ∀ﾟ)･∵ﾌﾞﾊｯ!! I forgot which one, but I got a cookie recommended by the staff. Recently, cookies seem to be eaten with a knife and fork...(*´Д｀)haha The Korean vibe was quite prominent, and I personally loved the atmosphere. There seems to be a flagship store in Harajuku, and this is the second store. It's conveniently located near the station on the opposite side from the main exit of Shin-Okubo station, so it's good to know! Oh, to the gentlemen, the staff here are cute♪ haha I remember they wrote a little message on the receipt! These little things can be surprisingly nice, right? I don't know who it was, but thank you to the staff who assisted me! (๑•̀╰╯-)و.｡.:*✧ Thank you for the meal! ───・───・───・───・───【Nearest Station】JR Shin-Okubo Station【Address】B1F, 1-11-22 Hyakunincho, Shinjuku-ku, Tokyo【Business Hours】11:00-22:00, open on Sundays【Closed】Please check in advance【Budget】Up to ¥999☀️-¥999【Notes】No reservations, no card or electronic money payments, PayPay available, Wi-Fi available, high ratio of female customers ───・───・───・───・───