あてるい
When it comes to "Shinoda Sushi," I visited Kanda Shinoda Sushi in Kanda Awajicho in early April, just after the declaration of a state of emergency. I felt quite uncomfortable with their customer service, regardless of the taste, so I thought there might not be any more connection. However, when I happened to search on Tabelog, I found out that Shinoda Sushi has four stores in Tokyo, including one in Yotsuya, which is within my daily commuting area, so I became interested again. After looking at the restaurant's website and reviews on Tabelog, it seemed like a completely different atmosphere from Kanda Shinoda Sushi, so I decided to visit during Takeout Lunch Week. Upon researching Shinoda Sushi's history, I found out that the first generation, who was a samurai from the Hiroshima domain, started manufacturing and selling his favorite inari sushi in Ningyocho in 1877 (Meiji 10). This is now the main store of Ningyocho Shinoda Sushi. Then, in 1902 (Meiji 35), the Kanda Shinoda Sushi was founded as a branch. Furthermore, it was from Kanda Shinoda Sushi that Asakusa Shinoda Sushi and Yotsuya Shinoda Sushi were founded. In other words, Yotsuya Shinoda Sushi is like a grandchild of the main store in Ningyocho. The location is right next to one of my favorite Japanese confectionery stores, Kan'ei-do Yotsuya, on the back street facing Sanei-dori, not Shinjuku-dori. I hadn't noticed its existence until now. According to reviews, this store packs the order into containers after ordering, so there may be a long wait during lunchtime. Therefore, I called in the morning to inform them of the number of orders and the desired pick-up time. I stopped by the neighboring Kan'ei-do as usual, received their hospitality with black soybean tea and sweets (today's Kan'ei-den), bought some Japanese sweets, chatted with them, and left almost on time. I went through the white curtain and entered Shinoda Sushi. The interior of the store, like the exterior, gives a sense of age, and it seems like it used to have counter seats, but that area is now used as a workspace, with items placed on the tables in a messy manner. When I entered, I didn't see anyone, but when I opened the entrance door, a woman in her forties or so came out after the chime rang in the back. This store is said to be celebrating its 100th anniversary this year, so she might be the fourth generation or so young proprietress. Since I had informed them by phone in advance, I received the plastic food packs wrapped in paper and placed in a vinyl bag without waiting. Inari sushi 6 pieces, kanpyo maki 5 pieces for 960 yen (tax included). Although there are only two types of inari sushi and kanpyo maki, it is quite cost-effective to get this much for just one thousand yen. It has a much better value than Kanda Shinoda Sushi. Moreover, the customer service was very polite and humble. This also gives them a much higher rating than the other place. Before leaving the store, I had a little conversation with the young proprietress. Me: "I heard that the store has been in this location all the time for 100 years, is that true?" Young proprietress: "Yes, except for the time when we were evacuated due to the war damage." I see, it seems like they have had many hardships. Now, I immediately enjoyed the inari sushi and kanpyo maki from Yotsuya Shinoda Sushi that I brought back. The inari sushi is one size larger than Kanda Shinoda Sushi's, and the seasoned rice inside is plentiful, making it look inflated. The taste is sweetly seasoned with fried tofu and very juicy, while the vinegar rice inside barely has any sourness. On the other hand, the kanpyo maki has kanpyo rolled inside that is dyed a dark soy sauce color and is transparent. Furthermore, the vinegar rice inside has a strong sourness that is just as strong as the rich seasoning of the kanpyo. I don't recall ever having kanpyo maki with such a strong taste of kanpyo and vinegar rice. Another unusual thing is the accompanying ginger.