Youtuber familiar in the industry, Mr. Yuuki Iida (known for being close with top Youtubers like Hikaru and Re:member, often appearing in their videos) opened a restaurant in Dogenzaka. There is a private room in the back, and on this day, there was a famous Youtuber acquaintance of Iida present. First, we tried the special beef tongue. We ordered two portions thinking it might be a small amount, but a decent number of slices came out, and we immediately felt the cost performance was good. It was just the right amount for two people to share one portion. The motsu shabu, which was recommended by Iida, was incredibly delicious. It will likely become the signature dish of this restaurant. The misuji, special harami, and fillet were all so tasty. You wouldn't be able to eat these at a high-end restaurant for this price. The Hormone Mix was also affordable, allowing us to enjoy various cuts that were all delicious. The rice was also delicious. There was clay pot rice available, but even the regular rice was tasty. The cold noodles were almost the same taste as the top-rated Akasaka Raimon's cold noodles on Tabelog, so it was perfect. When it came time to pay the bill, we were pleasantly surprised by how much lower it was than expected, giving us a great deal of value for money. This makes me want to come back again; it's much better than Gyu Miyagi. As it is a smoky restaurant, be prepared for the smell to stick to your clothes.

The popular casual yakiniku restaurant known for its specialty raw tongue salt, opened by owner Yuuki Iida, former chairman of Kabushiki Kaisha Libra and also a comedian. The founder Iida, now a comedian in a duo with Nakagawa Paradise of Woman Rush Hour, is also involved in martial arts and rap battles. This new store opened on April 3, 2023, offers high-quality meat sourced from the same supplier as Kagurazaka Shinuchi, ensuring top-notch meat quality. Located about 90 meters northwest from the Minamihiradai intersection, the nearest station is a 4-minute walk from Shibuya Station. Operating hours are from 5 pm to 11 pm (last order at 10 pm), closed on Sundays. With 34 seats, the restaurant has one private room for 6 guests. Reservations can be made via phone, Instagram messages, or online through Tabelog. The restaurant's specialty is the special raw tongue salt, a rare tongue sourced through a unique route without ever being frozen, a popular menu item. The raw kimchi is also well-received, with crunchy pickled kimchi. The Fukui prefecture rice used in the clay pot rice is a must-try, as it pairs perfectly with the meat. [Orders] - Kimchi Assortment 900 yen - Raw Heart 900 yen - Raw Senmai 900 yen - Special Raw Tongue Salt 2,400 yen - Harami 1,600 yen - Tomosankaku Unknown - Shimacho 1,000 yen - Upper Mino 1,200 yen - Shimacho 1,000 yen - Gyara 900 yen - Clay Pot Rice 1 serving 700 yen - Specialty Cold Noodles 900 yen - Chateaubriand Unknown

Hello, it's Mogusuke! The password is "Delicious has 0 calories!" Today, I would like to introduce the Shibuya restaurant "Honkaku Taishu Yakiniku Iidaya". "Honkaku Taishu Yakiniku Iidaya" in Shibuya offers high-quality yakiniku in a casual setting. It is a must-visit yakiniku restaurant where you can enjoy fresh and delicious meat sourced from the Shibaura Market. The charismatic entrepreneur Mr. Iida, former chairman of the Livar Corporation, is behind this establishment. Whether you're dining with a friend or having a lively drinking party, this restaurant is perfect for any occasion. Every dish is fresh, tender, and juicy, but the raw tongue with salt is so delicious that it's super "tasty"! Remember, delicious has 0 calories! Be sure to stop by when you're in Shibuya. - Budget: ¥6000 per person - Location: 1F, 1-17-10 Daini Takara Building, Dogenzaka, Shibuya-ku, Tokyo - Nearest Stations: 6-minute walk from Shibuya Station, 5-minute walk from Kamiyama Station - Taste, Price, Ambiance Rating: 3 stars - Recommended for: Solo dining, small group gatherings, drinking parties, first dates, later dates, not suitable for celebrations Lastly, a fun fact: You may have heard of Shibaura Hormone. This name comes from the fact that the meat wholesale market is located in Shibaura, Tokyo. By the way, Shibaura is in Minato Ward. Enjoy your meal!

Late at night, I was searching for delicious cold noodles and heard about a hormone restaurant near the SK Hotel in Shibuya that is open until 5 am. It was around 3:30 am, and I was the only customer besides a woman. The Tan-shio (tongue salt) and cold noodles were simply delicious, and I almost didn't want to tell anyone about it because it was so good. The staff at the restaurant were also very friendly, and I will definitely be visiting again.

Iida-ya, a genuine popular yakiniku restaurant in Shibuya, opened in April 2023. It is run by former Iida Corporation President Iida, and the restaurant is a hidden gem a little away from Shibuya station. They particularly focus on hormone dishes, sourcing fresh ingredients every morning from Shibaura. I ordered the Senmai (beef intestine) and Hatsu (beef heart) sashimi as appetizers, and they were perfectly seasoned without any unpleasant smell. Their signature dish, the special salted beef tongue, is sourced without freezing, and the seasoning was just right. My personal favorite was the motsu shabu, where you can enjoy different textures from the large intestine, small intestine, and gizzards. This dish is a must-try. Perhaps because it's a bit away from the station or not yet well-known, it was possible to make a same-day reservation. I highly recommend it for those looking to enjoy delicious hormone dishes in Shibuya!

◆ Ramen shop registration number 6111th • 581st bowl in 2023 ◆ Iida-ya (Dogenzaka, Shibuya-ku, Tokyo) ◆ Specialty cold noodles half size ¥600 ● Instagram tsukasan's Ramen tsukasan777 ● Twitter tsukasan2010

I went to Iidaya in Shibuya and had delicious yakiniku at a great cost performance! The owner is Mr. Iida, the former chairman of the famous company Liva. They have the strongest hormone, sourced fresh every morning from the Shibaura market. The thick-cut raw tongue with salt was amazing! Personally, I really enjoyed the rice, which was made with Koshihikari rice from Fukui prefecture and had a sweet flavor that was delicious on its own. They also have new menu items and collaborations with various celebrities, so let's all go enjoy some yakiniku together! (Ordered items) - Liver sashimi ¥1,200 - Special raw tongue with salt ¥2,400 - Upper ribs ¥1,300 - Upper skirt steak ¥2,400 - Kobe beef sashimi ¥900 - Seared ribs ¥1,300 - Striped pig ¥1,000 - Cop-chan ¥800 - Gala ¥900 - Rice (medium) ¥300 - Iida bowl ¥700 - Asahi Super Dry draft beer (medium) ¥600 - Black oolong tea ¥300 (Shop details) Iidaya 050-3091-4729 1-17-10 Daini Takara Building 1F, Dogenzaka, Shibuya-ku, Tokyo https://tabelog.com/tokyo/A1303/A130301/13283081/ #Shibuya #ShibuyaGourmet #ShibuyaDinner #ShibuyaDate #ShibuyaYakiniku #ShibuyaYakinikuDate #Iidaya #AuthenticPopularYakinikuIidaya #Yakiniku #YakinikuDate #shibuya #shibuyagourmet #shibuyafood

▪️Shop Name: Authentic Casual Yakiniku Iidaya This is a high-quality yakiniku restaurant for the general public, run by former President Yuuki Iida of the company LIVER! It is a relatively new establishment that opened in April 2023. We used it for a drinking party this time, with a large group, so the content is as much as I can remember. Here are some of the items we ordered: ◯ Liver: The clean, deep crimson liver has no off-flavors and melts on the tongue with the umami of lean meat and a clean mineral-like mineral sensation. ◯ Special Fresh Tongue with Salt: Provided without ever being frozen from the distribution stage, it has a lively texture and the taste of the tongue is conveyed directly to the palate. ◯ Premium Kalbi: Juicy is the word! The lean and fatty parts melt together on the tongue. ◯ Premium Harami: Thick, tender, with a burst of sweet fatty flavor and richness that is irresistible. ◯ Kobukuro Sashimi: When there is no off-flavor in kobukuro, it is said that all ingredients are managed, but since there was no off-flavor, we can be sure of the safety! The crispy and unique texture is addictive. ◯ Seared Kalbi: The kalbi, which is quickly cooked, releases a fragrant aroma as the fat melts, and dipping it in egg is an exquisite experience. ◯ Motsu Shabu: We were served a three-type assortment. Shima-cho (beef large intestine), Kop-chan (beef small intestine), and Geara (beef fourth stomach) were each shabu-shabu for about 2 and a half minutes. Shima-cho was thought to melt in the mouth, but the umami of the part that did not melt completely came later. Kop-chan and Geara were each thick, and the flavorful taste that emerged with each bite was enjoyable. ◯ Cold Noodles: A refreshing end with cold noodles! Instead of using beef bone as usual, Iidaya serves it with a clear seafood broth soup. The dense umami of the seafood is tightly packed in the soup, and the slightly elastic, smooth noodles entwine for a refreshing throat sensation. It's delicious! The freshness of the ingredients was so wonderful that we enjoyed delicious yakiniku! Regarding the menu, they are constantly improving, and they are always trying out something new every month, which impressed me with their commitment to improvement. Despite using high-quality ingredients, costs are kept quite low, so I plan to add this yakiniku restaurant to my regular list of places to go. (It's amazing that they're open until 5 am) We had a very delicious meal! Thank you! ✂︎┈┈┈┈┈Shop Information┈┈┈┈┈┈ ▪️Location: 1-17-10 Daini Takara Building 1F, Dogenzaka, Shibuya-ku, Tokyo ▪️Nearest Station: About a 6-minute walk from Shibuya Station ▪️Business Hours: 17:00-5:00 the next day (L.O. 4:00) ▪️Regular Holiday: Sundays ✂︎┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈

I wanted to visit Iidaya restaurant♡ The interior is a cozy space that can accommodate around 30 people, perfect for a lively gathering!✨ This time, we visited with a large group. Personally, I thought all the dishes here were delicious!! First, the liver was thickly cut and fresh, with a fantastic combination of sesame oil and salt☺️ The kimchi was sweet with a rich umami flavor! The beef tongue was thickly sliced and paired perfectly with lemon! Also, the thinly sliced beef skirt is dipped in beaten egg and quickly seared on the hot plate. It's so fresh that it melts in your mouth and is absolutely amazing! The cold noodles at the end had a good chewiness with a soup that had a hint of vinegar and a refreshing yuzu aroma, making it very tasty! Also, dipping the hormone in the dashi for 2 minutes and then adding sauce was a new and refreshing way to eat it! This place is highly recommended for enjoying delicious meat at a great cost performance✨ Thank you for the meal.

I personally recommend starting with the conclusion of the shabu-shabu and the hatsu sashimi. It's great that they are open until late at night, but it's a shame that they have few side menu options. After this, I ended up going to Abura-ten for a laugh. For parking, you can try Mark City or park in the white spaces along the street if they are available!

I made a reservation thinking that there would be a lot of customers at the yakiniku restaurant in Shibuya, but when I arrived, there wasn't a single group. I had a bad feeling at that point. After eating, I realized it was disappointing. I don't think I will go there again. No customers came in until I left.

It's truly impressive that a charismatic business owner in Fukui is involved in the production, seasoning, meat cutting, cost performance, customer service, and atmosphere of the restaurant, making it top-notch in every aspect. I've visited most of the renowned restaurants in Tokyo, and personally, I think this restaurant can compete for the top spot in terms of cost performance and taste. Although it's currently possible to make reservations as they just opened, it's highly likely that by next year, it will be nearly impossible to secure a reservation. Whether you're a meat lover or not, this is a must-visit restaurant.

It's tough to walk uphill from Shibuya Station, but the yakiniku was delicious! #Shibuya #Yakiniku #Salted Beef Tongue #Specialty #Spicy Miso Tongue #Kalbi #Sirloin #Chuck Flap #Harami #Mixed Hormone #Copchan #Upper Liver #Offal Shabu-Shabu #Heart Sashimi #Kimchi #Seaweed Salt Salad #Namul #Large Rice Portion #Tegutan Soup #Cold Noodles #Raw Makgeolli

I visited a yakiniku restaurant run by a YouTuber Iida, despite the prejudice against celebrity-owned restaurants. I saw delicious photos on Instagram and made a reservation. I started with the recommended raw tongue salt, which was delicious! I believe that a restaurant with delicious tongue salt can be expected to have other good items too. The heart sashimi recommended by the staff was also fresh and incredibly tasty. An interesting dish was the motsu shabu, where you can enjoy the rich motsu in a refreshing way. The broth from the shabu shabu can be turned into soup for a second enjoyment, making it another recommended menu. I ate a lot and drank, and the total bill for one person was around 13,000 yen, so it's not cheap but the satisfaction level, including the price, was high. I want to go back again! #AuthenticPopularYakinikuIidaya #Iidaya #ShibuyaDinner #ShibuyaYakiniku #Yakiniku #WantToConnectWithGourmetLovers #WantToConnectWithYakinikuLovers

Budget: 6800 yen a la carte - Special selected raw tongue: Good thickness and easy to bite. However, it could use a bit more saltiness. - Special selected Harami: A bit thin for a special selection Harami. The seasoning was good. - Filet mignon: Not bad for the price, comes in 4 pieces but could use a bit more flavor. - Toro Hatsu Aburi: Toro and Hatsu. The seasoning is a bit weak, either miso or salt. - Hormone MIX: The seasoning for the hormone was good, quality was good too. Miso or salt. - Upper liver: Thinly sliced and in good condition. Goes well with sesame oil. - Sirloin: The condition is good, but a bit tough. Needs more seasoning. - Special selected Misuji: This was a disappointment. Despite being a special selection and thickly sliced, it was quite fatty and tasted more like Kalbi. Among Misuji, it ranks low. Seasoning... - Motsu shabu: Came first in order. Initially surprising, but makes sense as it monopolizes the grill with its broth. Taste was as expected. The soup is served as motsu soup later, but lacks punch. Do we really need the soup? - Hatsu sashimi: Well-seasoned and delicious. - Senmai sashimi: Spicy sauce. - Specialty cold noodles: Thick noodles with a seafood-based broth, very delicious. - Cold tomato: Tomato. - Donabe rice: A bit expensive at 1000 yen per serving. The seasoning for the sauce was not quite right, but the quality of the meat was good. Since they provide donabe rice, it would be great if they could adjust the seasoning to match the rice. I only felt like having rice with the Harami. The portions vary between 3 and 4 pieces per serving, making it difficult to order. It would be helpful if they could adjust this even if it means changing the price. The first order came out quickly and filled the table, but additional orders were quite slow. Especially, it took 40 minutes for the cold noodles to arrive. The restaurant is small, with three floor staff, but often no one looks over when you want to order, so there are many areas for improvement in operations. However, focusing on special selections, ordering a variety of items, and the cost performance of under 7000 yen in Shibuya is excellent. There was nothing else to order, and I left feeling satisfied after only being half full.

Budget: 6000-8000 yen Order: A la carte Duration: 2-2.5 hours Reservation: By phone A new yakiniku restaurant in Shibuya run by a comedian as the owner. Despite being a yakiniku restaurant, the interior is quite clean and suitable for various occasions from casual dining to dates. The clientele seemed to have a strong local flavor. The cost performance was quite good, and I was surprised to eat a variety of dishes for less than 7000 yen per person. The sashimi and liver were of high quality, and they had a wide selection without any shortages, which was impressive. The seasoning for both salt and sauce was quite gentle, although I felt that a bit more boldness in the salt seasoning would be nice. The sauce was available on the table, so it was up to personal preference. Overall, the flavors were light, so I didn't get tired of eating until the end. The cold noodles were served late, but they were incredibly delicious with a gentle and flavorful dashi broth. A must-try. As the restaurant had just opened, the operation seemed a bit shaky, and there were some concerns such as the cold noodles arriving 40 minutes after ordering, but I believe they will improve in the future. It seems like the kitchen capacity might be overwhelmed, so I hope they strengthen it. With good cost performance and a casual atmosphere, I would definitely like to visit again if I have the chance. [Order Details] - Heart sashimi: The sauce could be a bit more flavorful. It tastes almost like raw egg yolk. - Senmai sashimi - Chilled tomato - Motsu shabu - Special selection harami - Special selection raw tongue with salt: Harami and tongue are must-try choices. - Toro heart with salt - Filet mignon: Quite fatty. - Hormone mix with miso sauce: I like it, so I recommend it. - Clay pot rice: About 2.5 servings for 2 people, so regular rice would be fine. - Upper liver: Freshness is excellent. - Special selection misuji: Tastes like kalbi. - Sirloin: The regular option might be the right choice. - Cold noodles: A must-try.

[Features] A yakiniku restaurant located a 6-minute walk from Shibuya Station, offering high-quality meats directly sourced from Shibaura. The owner, Yuki Iida, is a former company president turned comedian. Opened on April 3, 2023. [Menu Highlights] - Chilled Tomato with Pickled Ginger (400 yen) - Senmai (beef intestine) Sashimi (900 yen) - Heart Sashimi (900 yen) - Special Prime Tongue with Salt (2,400 yen) - Special Harami (skirt steak) with Salt (2,400 yen) - Filet Mignon (2,400 yen) - Hormone Mix with Miso (1,000 yen) - Motsu Shabu (1,600 yen) - Kopchan, Shimachou, Geara Toro Heart with Salt (900 yen each) - Regular Sirloin (1,400 yen) - Upper Liver (1,200 yen) - Special Misuji (beef shoulder tender) (2,300 yen) - One Cup of Rice in a Clay Pot (1,000 yen) - Famous Cold Noodles (900 yen) - Famous Half-Size Cold Noodles (600 yen) This was my first visit to the restaurant, invited by someone. The meat is sourced from the same place as "Kagurazaka Shin'uchi," and all the meats were of high quality, fresh, and delicious. Personally, I prefer the tare (sauce) over the salt-based dishes. The special misuji was quite fatty, and I was worried about feeling heavy afterward, but the quality was so good that I didn't feel uncomfortable later! However, I might hesitate to order it again in the future because of the fear of feeling heavy later. My only regret was not noticing the pickled kimchi, as I love that crunchy texture. I will make sure to order it next time. Despite eating quite a bit, the cost per person stayed below 7,000 yen, making it quite reasonable in this area! Thank you for the meal.

✔️Rare craft cola and craft ginger ale are included in the drinks ✔️Affordable as the name suggests, authentic popular yakiniku ✔️Delicious motsu shabu can be eaten in 90-120 seconds ✔️The clientele consists mainly of Minato Ward residents (almost all tables are acquaintances) ✔️The cold noodles are delicious with a broth that can be finished to the last drop

It's the restaurant of President Iida of Moto Driver Company. Although it's a bit away from Center Street, it was very crowded with customers. The quality of the meat is very good for this price range, making it great value for money! The restaurant just opened, so the staff's service was a bit hesitant, but they will improve with time. Looking forward to what's to come for this restaurant!

Located about a 7-minute walk from Shibuya Station on the JR Yamanote Line, "Honkaku Taishu Yakiniku Iidaya" is a new restaurant that opened on April 3, 2023. Run by the multi-talented Iida Yukki, this place offers a variety of delicious dishes. Start off with the Kimchi and Namul assortments, then move on to the sashimi dishes like heart and intestine. The specially selected salted tongue for grilling is a must-try, beautifully presented and incredibly tasty. The special harami and loin cuts are also delicious. Don't miss out on the restaurant's specialty, the motsu shabu-shabu, where you cook hormone in broth and dip it in a special ponzu sauce. Lastly, try the cold noodles with flavorful broth for a satisfying finish to your meal. Enjoy!

It was delicious, the meat was thick and tender, which was great! I have a feeling that this place will become popular, so I recommend making a reservation before going. I think there is a deliciousness that exceeds the price. If you want to use a private room, there is only one available, so I think it's better to make a reservation early.

It was super delicious! I want Kole-tan to come here too! ⎛˶'ᵕ'˶ ⎞