Located on Kincho-cho Street in Ginza 3-chome, this patisserie has been thriving since its opening in April this year. Finally, in September, it seemed to have calmed down a bit, so I decided to pay a visit. Patisserie Ginza Chano-Ya maximizes the characteristics of fruits and offers a new way to enjoy the potential of fruits in a more casual way. The concept of this store is to sell freshly baked bread in the store, named "SWEETS&BREAD". I purchased the "Premium Melon Pan" for 432 yen. It is a two-layered treat with Shizuoka-grown musk melon juice melon cream and custard cream. The melon juice-infused bread is crispy and the rich cream complements it perfectly, making it a delightful treat.

Located about 3 minutes from Higashi-Ginza Station, behind the Kabuki-za theater, is the newly opened "Patisserie Ginza Senbikiya Ginza Sanchome Store." The concept of the store is "SWEETS & BREAD," offering a variety of sweets and freshly baked bread. I heard that their exclusive "Premium Melon Pan" is delicious, so I decided to visit. Although there is no seating area inside, they offer a wide selection of sweets such as "Ginza Pudding a la Mode" and "Melon Blancmange," as well as various bread like "Croissant Sandwich" and "Danish Cornet." They also had bread made with Nure-Ama-Natsuto, a specialty of Hanazono Mantou. After browsing through the options, I purchased the "Premium Melon Pan" (432 yen) and the "Ginza Curry Pan" (297 yen). The Premium Melon Pan had a two-layer structure with whipped cream infused with Shizuoka-grown musk melon juice and custard cream with vanilla beans. The melon's sweetness and aroma were well-balanced, and the cookie dough, also infused with melon juice, added a crispy texture that complemented the cream. It would have been perfect if the inside of the cookie dough was a bit more moist. The Ginza Curry Pan was generously filled with minced beef and had a crispy, fragrant exterior. Each bite revealed the rich flavor of the curry roux. I look forward to trying their fruit sandwiches and Premium Butter Sandwich next time. This new discovery has added to my list of enjoyable dining spots.

Chestnut pound cake ¥405, Color bread ¥297, Madeleine ¥540, Anpan ¥324. The chestnuts in the pound cake are big and delicious. The curry bread is not very spicy, so it's easy for kids to eat. The Madeleine comes in three flavors: plain, chocolate, and maple. They are small, crispy on the outside and moist inside. I wish there was a bit more butter in them. The Anpan has a refined taste and disappeared quickly.

I wonder if it was around here in Higashi-Ginza, I didn't notice even though I often come to this area. The melon bread was easy to buy without needing a ticket now. They give you a cold pack because it needs to be refrigerated. The moment you open the package, the scent of melon hits you. It's a fragrant melon that isn't overly sweet. I'm not particularly interested in melons as a fruit, but the melon cream and biscuit here are exceptional. The curry bread probably has minced meat in it, and the softness of the dough and the mild spices in the curry are universally appealing. If you're going to buy something here, go for the melon bread. It's priced like a reasonably priced cake, though.

Before I knew it, the famous ChiHekiya shop had opened in this area. I bought a mango cake and their classic roll cake, both of which were delicious as expected. They also had sandwiches and curry bread, adding to the excitement. Even though it's in Ginza 3-chome, this area beyond Showa-dori feels like a hidden gem to me. Nearby, there are great shops for menchi-katsu and a popular bakery with long lines for their salt bread. There's also a ramen shop known for Justin Bieber's visit and an udon shop with incredibly long queues. It's a district that keeps you on your toes.

After the typhoon passed and the weather cleared up, I went out. However, the bakery I was looking forward to visiting was temporarily closed due to the typhoon. Bummer. So, I decided to check out a Chateraise store I saw along the way. I was pleasantly surprised to find a Chateraise here. I went inside. Since I was already there, I thought I should buy something to take home. What should I get? As I looked around, I noticed something particularly beautiful in the cake display case. This is Chateraise, the fruit kingdom. I decided on the Fruit Parfait, priced at 1080 yen. It looked so good that I couldn't resist taking photos! It came in a splendid box, and I brewed some delicious tea to enjoy with it. The fruit selection included two pieces of melon, two strawberries, grapefruit, orange, and kiwi. The fruits were cut beautifully and each had a rich, fresh taste. Then there was the custard. The custard was slightly firm and rich, also very delicious. Each mouthful was delightful, and I felt happy. It was quite filling, so I was satisfied. There was a red sauce hidden beneath the custard, which I found to be a bit strong. I think a more subtle sauce would have been better. Perhaps a milder cassis sauce. Oh, it was so delicious! A bowl of ramen costs 1000 yen, and a piece of cake costs 1000 yen. Both are not cheap, but enjoying them and feeling happy is a great way to spend time and money. That's why long-standing establishments are amazing. Even though I'm not a fruit enthusiast, the fruits made me happy.

In the evening, I passed by the store and there were still a few left, so I bought one for dessert in the evening. "Hmm, it's close to 500 yen... oh well," I thought. When I took it out of the bag, I could smell the melon. I took a bite of it and could feel the freshness, with a real melon flavor coming from the wheat bread dough. There are two types of cream, melon-flavored whipped cream and a small amount of rich custard. They seem to use real fruit juice instead of artificial flavors... I could feel it in the aroma and taste, but considering the price, I wish it had more of a melon flavor. I ate one and felt satisfied. Thank you for the meal!

In Tokyo's Ginza 3-chome, the flagship store of "SWEETS&BREAD" has opened. They also bake bread inside the store. ◆Premium Melon Pan When you lift it, it feels heavy. This Ginza 3-chome store exclusive Premium Melon Pan uses musk melon juice. Inside, there is plenty of whipped cream and custard cream, with the fragrance of musk melon spreading. ◆Shortcake A tall and large shortcake with fluffy whipped cream and big strawberries inside. It is delicious. ◆Pudding a la Mode The most popular Pudding a la Mode with plenty of fruits and firm pudding. The pudding is smooth when you put it in your mouth. The fruits are truly delicious. At the bottom, there is strawberry sauce which is fresh and tasty.

I found a takeout-only store of Ginza Chikuya in such a hidden place?! It may not be well known yet, so there are few customers. The new concept store of Chikuya was open. In addition to sweets, they also sell freshly baked bread in the store. Chikuya doesn't have the image of bread, so it's surprising! Items purchased: - Ginza Curry Bread - Premium Butter Sandwich The Ginza Curry Bread seems to be a Ginza exclusive. It was freshly fried in the store. The Premium Butter Sandwich was on sale for a limited time! I bought it on a whim. There are 12 flavors available! Orange, Strawberry, Setouchi Lemon, Pistachio, Rum Raisin, Choco Banana, Chocolate, Nuts, Chestnut, Yuzu, Matcha (with sweet red bean paste), Earl Grey. I bought the Setouchi Lemon flavor. It had a good balance of acidity and sweetness and was delicious. I'm also curious about the Premium Melon Bread that I didn't buy this time!

I had been checking out a shop recommended by one of my followers. Chidoriya's fruits are famous, but the prices are a bit high, so I hesitated to go. I haven't had melon bread in a while, so I decided to visit the shop. I went on Monday around 6:30 PM, but they were sold out, so I went back for a second try on Tuesday at 1:00 PM. The melon bread is baked at 10:30, 11:30, 2:00, and 3:00. There was a chance they might be sold out, but luckily they weren't this time. Besides the melon bread, I also purchased other sweets: - Premium Melon Bread 432 yen - Ultimate Melon Bread 864 yen - Chestnut Pound Cake 405 yen x 2 = 810 yen - Tsukiji Roll Cake 378 yen x 2 = 756 yen - Ginza Fruit Roll Cake 1,620 yen Total: 4,482 yen. The Premium Melon Bread was reasonably priced and the cream inside was just right. The Ultimate Melon Bread had fruit in it and a generous amount of cream. It was my first time trying Chidoriya's sweets, and the fruits were indeed delicious. The Chestnut Pound Cake had a good amount of chestnuts, but the flavor wasn't very strong. The Tsukiji Roll Cake was simple but had sweet cream and a moist texture. The Ginza Fruit Roll Cake, exclusive to the Ginza store, had a variety of fruits including strawberries. I'm not a big fan of strawberries, but the strawberry cream was delicious. It was a great experience. Thank you for the meal.

I received a cup of coffee from Ginza Sembikiya. It seems like single cup coffee is trending these days, as I see it everywhere and often enjoy it myself. By the way, this coffee is from "Ginza Sembikiya." Everyone loves their silky almond tofu, which is a product of the main store, and is also available at Takashimaya. According to Wikipedia, the original store is the "Ginza Sembikiya Main Store." Another store is "Nihonbashi Sembikiya." A set of 20 bags costs 4,752 yen, so one bag is 238 yen. The manufacturing company is listed as Toa Food Service, which also operates Tsubakiya Coffee, Ducky Duck, and DONA. This means that Sembikiya's coffee is related to Tsubakiya Coffee. Let's check the stock price. Shareholders receive 1,500 yen worth of meal vouchers twice a year with 100 shares. Buy when it reaches 244 yen.

Even in Ginza 3-chome, I discovered a patisserie in the back streets of Higashi-Ginza and decided to visit, feeling like having a melon pan or butter sandwich. Unfortunately, the melon pan was sold out, and there was a lively customer in front of the butter sandwich, so I couldn't get close. Instead, I ended up purchasing the "Ginza Pudding a la mode," a limited edition item priced at 1080 yen, using my IC card for payment. I received a large paper bag with an impressive amount of ice packs inside. When I brought it home and had it for dessert after dinner, I was surprised that the marker was made of plastic, but the fruits were truly exquisite. The combination of melon, strawberry, orange, cream, and pudding was luxurious.

This is a bakery in Ginza San-Chome run by Senbikiya! I went based on the information I obtained last time, and it seemed like there was a good chance of getting melon bread if I went before the store opened. So, I chose a day when I could go before the store opened and arrived around 10:00. The store opens at 10:30, but there was no line this time. Last time there were dividers to guide the line, but this time there was nothing, so I lined up at the front based on my experience last time. In the end, only a few people came before the store opened, and they started distributing tickets about 5 minutes before opening. And even after the store opened, I was able to buy it. When the store opened, I handed over the ticket at the register and exchanged it for the product, so I left the store right after. I brought it home and tried it! Now, how does it taste... The "Ultimate Melon Bread" is no longer just melon bread. It's almost like melon itself. The bread dough also contains melon juice, so it tasted like melon no matter where I ate it. After eating Senbikiya's melon, there's no way you could complain, right? It was delicious. However, can we really call this melon bread? The "Premium Melon Bread" looks like a regular melon bread, so it's a bit of a relief. This one also has melon juice in the dough. Inside, there was custard cream surrounded by whipped cream. Whether you eat one or the other, you can feel the abundance of melon flavor in this bread. The Ultimate Melon Bread was labeled as a limited edition product for the store's opening, so it wouldn't be surprising if it sold out at any time. By the way, they also have cakes, and there are also store-exclusive products at the Ginza San-Chome store. PayPay is accepted here.

A newly opened patisserie, Ginza Senbikiya's flagship store, has a concept of "SWEETS & BREAD" where you can enjoy a variety of sweets and freshly baked bread. Although the fruit-based cakes looked delicious, this time I purchased some bread items baked in the store. Cream-filled anpan, curry pan, and "Nure Amanatsu" bread were the items I bought. Personally, the most delicious one was the "Nure Amanatsu" bread. The chewy bread paired well with the sweet red bean paste, and it was also tasty when toasted. It was a bread that tasted good both ways. This is a take-out only store, so you cannot eat inside.

When I saw this melon pan on Instagram while overseas, I really wanted to eat it, so I went to buy it. I could only buy one per person, but it didn't taste as good as I expected. It wasn't bad, but even when shared between two people, one piece was enough. However, I really love the parfaits from Ginza Chikugo-ya.

First Visit 202304 (No.4448) 1. Purpose of the visit - On that day, I was gathering material in the Ginza area, with a follow-up story. 2. Shop information - Genre on Tabelog: Cake, Bread - Opened on April 18, 2023 - Founded in 1894 (Meiji 27) as a fruit specialty store and allowed to open a branch from the head office of Ginza Chihaya, "Ginza Chihaya" has a new concept store that offers carefully selected fruits to enjoy sweets and bread baked in the store. - Business hours 10:30-19:00 - Closed on New Year's holidays - Take-out only store 3. Crowded conditions on the day & atmosphere of the shop - Visited around 11:30 on a weekday, with one customer in front and no customers behind - Clean shop with a white-based atmosphere 4. Customer service - Response according to the manual 5. Purchased items - Premium Melon Pan 432 yen The crispy cookie dough on the outside contains melon juice, and the inside is a two-layer structure of melon cream and custard cream. The cream also uses the juice of "Shizuoka Prefecture-grown Musk Melon" selected by Ginza Chihaya, so it is a delicious product with a completely different aroma. Thank you for the meal.

Ran into a classmate while buying butter sandwiches. They said they came to buy them. Right now, the regular price of 486 yen is 388 yen. My classmate, who has been living in Ginza for generations, bought just one and casually tossed it into their bag. On the other hand, I brought along a cooling pack and a paper bag for carrying it around for an hour, and made excuses without being asked. The chestnut one has half a chestnut in it, which is my favorite. The pistachio flavor is subtle, and the lemon is refreshing.

I started a bakery at Ginza 3-chome called "Senhikoya"! I'm not sure what they sell, but I decided to check it out aiming for the grand opening. Unfortunately, I didn't make it in time for the opening, and when I arrived, there was a line of a few people in front of the store. When I got to the end of the line, a staff member approached me and said, "We don't have any melon bread, is that okay?" Apparently, there are two types of melon bread that are the popular items, and they bake them a few times a day, handing out tickets each time. The first ticket had already been distributed before the 10:30 opening. The next one would be around 11:30, but I didn't feel like waiting over 30 minutes, and I wasn't specifically there for the melon bread, so I got the information and decided to come back another day. I lined up and decided to buy some of the other breads they had in store. When it was my turn and I entered the store, many of the other breads were already sold out. I bought the following items and took them home to try them out! Now, how did they taste... Croissant Sandwich: There were several types of croissant sandwiches available, but this time I chose the aged roast ham and cheese. Usually, the cheese tends to dominate the flavors in this type of bread, but the thick ham had a strong impact. It was delicious. Danish Cornet: There were also several types available, but only chestnut was left, so I didn't really have a choice. Inside the crispy pastry was a chestnut cream made with custard cream and chestnuts. It wasn't particularly unique, so I wouldn't come to the shop specifically for this, but it was quite tasty. Anpan: They use the famous "Hanazono Manju" sweet bean paste from Shinjuku. The sweet bean paste was smooth, with mustard seeds on top, giving it a traditional taste. It was elegant and delicious. All of the breads focused on the ingredients, so I didn't feel a strong impact from the bread itself, which was disappointing. Anyway, I think I'll try the melon bread at least once. They accept PayPay as payment.

I wanted to go on the opening day, but it overlapped with other plans so I went the next day for the first time. I lined up at 10:30 am when they opened and was guided into the store after about 10 minutes, where I got a "surprise bag." There seemed to be a lot of people lining up for the limited edition "melon bread," but I'm not a big fan of melon bread and I was worried it might crumble on my bike ride home, so I didn't buy it. I might have tried it if I could eat it in the store. The inside of the store was clean and beautiful, and it was interesting to see the production area through the window. The surprise bag contained a "jelly set box," a "chestnut pudding set box," and an "apple chocolate," which felt like a good deal. I hope my friends will be happy to receive them as gifts!

Located in Ginza 3-chome, next to "Tarachan" on the street where Magazine House is, is a newly opened Ginza Chihana-ya sweets takeout specialty store. It may seem like an unexpected location for it to open. They are currently selling limited edition items for their grand opening until May 5th, including the ultimate melon bread and special melon tart. Other items include the Ginza 3-chome store exclusive special melon tart for 6480 yen and the Ginza fruit roll cake for 1620 yen. They also have a limited surprise bag for sale until April 23rd, limited to 50 bags per day, which has been selling out quickly. I tried the premium melon bread for 432 yen and the croissant sandwich (ham and cheese) for 540 yen this time. The melon bread is a good size with a crispy cookie top and a moist and fluffy bottom. It is filled with plenty of smooth cream, and although it is a bit pricey, it has a high-quality taste without being too sweet. The croissant sandwich is packed with lettuce, ham, and cheese, making it a perfect size for a snack when you're a bit hungry! I also noticed they have curry bread, red bean paste bread, and of course, the famous fruit sandwich from Chihana-ya! I plan to visit again soon.