restaurant cover
PRESS BUTTER SAND ルミネエスト新宿店
プレスバターサンド
3.06
Shinjuku
Western Sweets
1,000-1,999円
1,000-1,999円
Opening hours: Monday-Sunday] 11:00-21:00, open Sunday
Rest time: without a holiday
東京都新宿区新宿3-38-1 ルミネエスト新宿店 B1F
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20
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Details
Reservation Info
No Reservations
Children
Children (breastfeeding children, children not attending school, elementary school children)
Payment Method
Credit cards accepted (VISA, Master, JCB, AMEX) Electronic money accepted (e.g., Suica, transportation-related electronic money) QR code payment is not accepted.
Number of Seats
(Take-out only)
Private Dining Rooms
None
Smoking and Non-Smoking
No smoking at the table
Parking
None
Facilities
Stylish space
Comments
20
avatar
とろける幸せ
4.00
When passing by, I noticed a green, unfamiliar triangular package, and when I approached, it turned out to be pistachio flavored! I thought I should buy it before it sold out, so I bought it right away. I enjoy buying various flavors depending on the season, so I never get tired of it. ♡
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koji64
3.20
This is a shop located in Lumine Est Shinjuku. I was looking for sweets for White Day and found it here. I have used Press Butter Sand at Tokyo Station before, and it was so popular that they were giving out tickets at that time. This time, there was a small line forming. I bought the Amaou strawberry flavor, which is perfect for spring. The strawberry inside was so juicy and delicious. The thick-cut butter sand had a satisfying texture. It paired well with the strawberry.
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グルメウォーカー時々旅行
4.80
◆Visit Date Information on Tabelog: 3.05◆Impression: I received this as a souvenir and was extremely impressed by how delicious it was. Among all the delicious sweets, this stands out as one of the best. I would definitely like to purchase it myself and have it again.◆Note: *The Michelin and Top 100 rankings may include information from past dates. *Prices are listed including tax.⭐️Rating Criteria⭐️3 stars or below: Satisfied with trying it once⭐️3.5 stars: Good, decent recommendation⭐️4 stars: Very delicious, recommended (would recommend to friends)⭐️4.5 stars: Amazing/Will visit again/Highly recommended (confidently recommend to food enthusiasts)⭐️5 stars: Ultimate ecstasy/Will keep coming back/Highly, highly recommended (recommend to everyone) *Ratings are carefully considered to the first decimal place. If truly impressed, a score of 4.0 or higher is given based on the perceived value for the price.
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りえちゃん0099
3.50
Received as a gift from a friend in Tokyo. They always recommend delicious things to me, so I'm happy♡ "Pressed Butter Sand" - my first time trying it. The light and crispy cookie dough with a perfect balance of cream is really good... delicious♡ This time, I enjoyed it with a fragrant flavored tea. It was delicious♪ Thank you for the meal (๑>◡<๑)
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わた雪
3.20
One of the classic Tokyo souvenirs! I bought it as a treat for myself at home. It was around 1000 yen for a pack of 5, so each one was about 200 yen which may seem a bit expensive, but the quality is worth it! It may look small, but it's very satisfying. A must-have for butter lovers! If given as a gift, it will surely be appreciated. The high-quality box adds to its appeal!
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とろける幸せ
4.00
I found out that matcha-flavored treats were being sold online, so I quickly got some! The dough also contains matcha! Inside, there is matcha cream and mochi, and it's less sweet compared to the plain version. It was my first time trying it, so I bought a pack of 5, but before I knew it, I had already devoured them all. It might not be satisfying enough for those who like sweet things, but adults might prefer this. The expiration date is one week.
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KEN21
3.50
On this day, my wife bought some snacks. She purchased them at the Press Butter Sand Lumine Est Shinjuku store. My wife hadn't visited Tokyo since the beginning of 2020, but she had an important reason to go this time, so she made the trip nervously. I myself have only been to Tokyo twice since late March 2020. I feel bad for writing this way, but Kanagawa is pretty much the same as Tokyo (tears). Since we rarely go to Tokyo, we decided to get some souvenirs. We bought: - Butter Sand (Chestnut) 9 pieces for 2235 yen This product is from a shop specializing in butter sandwiches, run by BAKE Co., Ltd., located in Shirokane-dai, Minato-ku, Tokyo. Since its opening in April 2017 at Tokyo Station, this shop has been forming long lines. They started selling the "Butter Sand (Chestnut)" flavor as a limited edition in the Chubu region from October 8, 2020, and from November 1, 2020, it was available at all stores nationwide and online for a limited time. I have tried the plain and Uji matcha flavors before, so this is my third flavor. Let's try it out. - Butter Sand (Chestnut) 9 pieces The packaging looks luxurious with a warm chestnut-colored box. Inside the box, there are 9 individually wrapped pieces in a luxurious gold packaging. Inside the individual packaging is a cube-shaped cookie. The outer cookie dough comes in two types, a chestnut-colored dough and a plain dough. The chestnut-colored dough contains chestnut paste and poppy seeds. The cookie has a hollow center filled with buttercream mixed with chestnut paste and caramel cream. When you bite into it, you'll experience a crunchy texture with a strong chestnut flavor. The butter is not overpowering, blending well with the egg flavor, making it not too sweet, suitable even for those who don't like overly sweet treats. Honestly, the outer cookie dough alone is delicious enough. My preference ranking would be Uji matcha > Chestnut > Plain. Although I ranked them, the plain flavor is also very delicious. Each piece has 121kcal, making it a reasonable snack option. It seems they have added more flavors, so I look forward to trying them when my wife buys them next time. Thank you for the meal! (As of December 2020, 3.24 points)
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cameraacola
4.20
Whenever I go to Tokyo, I always make sure to buy my favorite Press Butter Sand. Made using the "sandwich grilling method" to achieve a perfect balance of flavor and texture. This method allows just the right amount of oil to be removed, resulting in a delightful texture. The cookies are made with an original blend of wheat and plenty of fresh butter, offering a rich aroma to enjoy. It's exciting to see seasonal limited edition flavors available each time. The sandwich features a two-layer structure of "Cream x Caramel". It consists of a smooth butter cream made with fresh butter and a gooey butter caramel layer. The natural flavor of butter spreads wonderfully, creating a unique deliciousness. The design focuses on "ease of eating". The cookies are boxed to ensure that the soft filling doesn't spill out when sandwiched. The surface of the cookie is scored to make it easy to break and eat.
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とろける幸せ
5.00
I went to get this dessert that I fell in love with before and started eating it with coffee as soon as I got home. The combination of the crispy biscuit on the outside and the sweet creamy filling inside is amazing. I have to be careful not to eat it all at once!
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えもやん★スイーツハンター
3.80
Shinjuku East Exit is a street that leads to the ground exit. After exiting the East Exit ticket gate, walk towards Lumine Est, on the opposite side of Lumine Est. It's a street that leads to the ground level. I often use this road when going to Isetan, and there is a sweets shop affiliated with "BAKE" located here. In the past, it was occupied by the fresh dorayaki shop "DOU," and before that, the croquant chou shop "Zakuzaku." Since August 2018, it has become "Press Butter Sand." It used to be extremely popular, but now it's not crowded anymore. They only offer the "Press Butter Sand" product, and I have never visited this place because I have used the Ikebukuro store before. However, they are offering a limited-time product now. It's a Valentine's Day limited edition. I had to try it. Since there was no line, I quickly purchased it. Here's what I tried: Press Butter Sand Black Valentine: A limited edition "black" Press Butter Sand available until February 14th. It uses two types of Colombian cocoa, with chocolate caramel and buttercream inside. The cocoa flavor is strong, making it distinct from the regular version. The cookie part is thick and crunchy. The cocoa flavor is powerful, and the butter flavor is rich. The buttercream inside has melted chocolate, giving it a rich taste. The hint of rum adds an "adult" touch. I'm satisfied with finding this limited-time item unexpectedly. However, 1,350 yen for 5 pieces is still a bit expensive... Thank you for the meal!
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(>w<)
3.00
I was curious because there was often a line, but it was not too crowded so I decided to stop by on a weekday. I bought a pack of 5 for 1000 yen. Now, let's try them! First, the outer cookie part is clearly made with a lot of butter. It's quite rough but also quite detailed. Inside, there is a double structure of butter and caramel cream. It's obvious that it's high in calories. A calorie sandwich! But with a thick and rich flavor, you just can't help but eat it... right? I can't eat too many at once, but it was a very rich flavor.
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ひしもち
3.50
There is a shop near the JR Shinjuku Station East Exit selling pressed butter sandwiches. Sometimes I crave them. Lately, it has been hot and the cookie part tends to become soft and crumbly. So, I tried chilling it in the fridge for a bit before eating, and it gave a crispy texture and the cream and caramel tasted even more delicious.
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昌弘178
3.50
[2019.06.15 Visit] Located in a corner of Lumine Est in Shinjuku. I visited around 5 pm on a Saturday. I had tried their butter sandwich before, but this was my first time buying it myself. There wasn't much of a line, which seems to be a trend lately with many shops. I bought a box of 5 pressed butter sandwiches for 1,000 yen without having to wait. The cookies are shaped like masu (square wooden box) and have a cross-section like a "こ" shape. Inside the space created by sandwiching the cookies, there is butter cream and butter caramel. The rich sweetness and moistness of the cream and butter, combined with the thickness of the outer butter cookie, create a delicious and interesting texture. The contrast between the crumbling texture of the butter cookie and the creamy filling is not only visually appealing but also tasty. If you've been curious about trying it, now is a good opportunity to buy it without waiting in line. The expiration date is about 10 days. Thank you for the meal.
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aboabo28
3.30
I received it as a gift and after trying it, I became completely hooked on its deliciousness, so I bought some as a souvenir. The crispy texture holds a rich cream filling that is smooth and creamy. It's delicious on its own, but it's also tasty when lightly toasted in a toaster to enjoy it warm. The rich cream inside melts even more. While it may not be cost-effective for personal snacking, it makes a good gift as it gives off a sense of quality without being too heavy. Thank you for the meal!
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ぴーよ0011
3.40
I purchased a pack of 5 cookies for 1000 yen. The expiration date on the boxed cookies is about 10 days. I bought them for a taste test before giving them as a gift to someone. The cookies were delicious, but the cookie part was slightly overcooked, giving it a firm texture and taste. Overall, they were tasty, but personally, I prefer cookies that are a bit softer and crunchier. However, since they were requested and are meant as a gift, I think they would still be a good choice.
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goro58397
3.50
There is a small line forming in the underground passage from JR Shinjuku Station towards Kinokuniya. It's on the B1 floor of Lumine Est Shinjuku, where there used to be various dessert shops with frequent lines. About 10 people are waiting in line, and I decide to join without knowing what it's for. The line quickly grows longer behind me! Oh, did everyone come here for this? Or is it just a coincidence? It's for "Press Butter Sand." I wonder if it's similar to Raisin Butter Sand from Rokkatei or Ogawaken? I'm curious. I purchase a box of 5 for ¥1,000. The box looks very stylish. There are also boxes of 9, but it seems Press Butter Sand is the only type available. Back home, I enjoy it with a cup of coffee. The cookie is crispy, and the butter flavor is rich and delicious. The filling seems to be a mix of buttercream and butter caramel, with a perfect balance of sweetness. The cookie is said to have a thin layer of chocolate inside, but I couldn't really taste it. Each piece costs ¥200, and the calorie count is 108kcal per 22g, indicating a significant amount of butter used. This cookie sandwich has a unique texture and taste, different from Rokkatei or Ogawaken's. It's really delicious and would make a great gift. It was so tasty. Thank you for the meal!
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ruruるるruru
3.50
I had seen the long lines at Tokyo Station for the Press Butter Sand, but now it seems you can buy it at a few places. I was able to purchase it at this Shinjuku store on a weekday night without much of a wait. The smallest unit seems to be a pack of 5 for 1,000 yen, which means each one is 200 yen. The cookie has a unique texture with a crisp edge and a buttery center. The caramel and cream inside are surprisingly not too sweet. I was expecting a heavy, rich treat, but it was lighter and delicious. It might make a good gift.
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やく年
3.00
Located directly connected to JR Shinjuku Station East Exit, this shop faces the basement passage of "Lumine Est". It is a baked goods shop called "BAKE CHEESE TART", following the footsteps of Hokkaido's confectionery store "Kinotoya". It opened in 2018 on the site previously occupied by "Croquant Chou Zakuzaku Lumine Est Shinjuku" and "DOU Shinjuku". The shop has a compact appearance. Inside, there are various boxes lined up behind the glass pastry workshop that used to be there. The Butter Sand is a baked confectionery made with cookie dough baked in molds, sandwiching butter cream and caramel cream. The Butter Sand is sold in boxes starting from a pack of 5, with individually wrapped contents. It may look like a simple snack, but it is designed to prevent the cream from oozing out while eating. The crispy cookie dough is pressed with a dedicated press machine. The balance of the light texture of the dough against the two rich creams is noteworthy. It would be a delightful gift or souvenir.
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mocopan
3.00
I always thought it was a cookie, but it was more like Kusaka Senbei. The cream inside is delicious, but a little bit lacking.
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m._.m_y._.y
3.00
I bought one box each of the newly released limited edition LEMON and KURO flavors from my favorite store. They are delicious as always. While the original flavor is highly recommended, the unique flavors are also great.
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