大阪めんま
In 2015, a local gourmet dish called "Noboribetsu Enma Yakisoba" was born in Noboribetsu City, Hokkaido. The dish was developed by the "Noboribetsu Brand Promotion Council" after reaching out to local food and beverage businesses in the city. It was completed in March 2015 and was first served in 22 stores in Noboribetsu City starting from April 16, 2015. To be called "Noboribetsu Enma Yakisoba," each store must adhere to three rules and add their own unique twist to the dish. The rules include using Hokkaido wheat noodles, a special spicy sauce designated by Enma Daio, and using local ingredients from Noboribetsu or nearby areas. The dish is a combination of Hokkaido wheat noodles, a spicy sauce with sesame flavor, and local ingredients, representing Noboribetsu. The name "Enma Yakisoba" comes from the famous tourist spot in Noboribetsu Hot Springs called "Jigokudani." The hot springs in Noboribetsu have a legend where Enma Daio, accompanied by demons, visits the hot springs from Jigokudani. Enma Daio is a symbol of Noboribetsu Hot Springs and a festival called "Noboribetsu Jigoku Matsuri" is held annually in August based on this legend. According to the "Enma Yakisoba Pamphlet" on the Noboribetsu Brand Promotion Council's website (issued in February 2016), there were a total of 33 stores offering the dish. I visited a restaurant called "Onsen Ichiba" located in the Noboribetsu Gokuraku Street shopping street in Noboribetsu Hot Springs. This restaurant was one of the first 22 stores to offer Noboribetsu Enma Yakisoba when it was launched on April 16, 2015. The restaurant started as a wholesaler of high-quality food and seafood for local inns and hotels in 1995 and later opened as a seafood market for local supermarkets in June 1999. In April 2008, the restaurant expanded to include a dining area where customers can enjoy fresh seafood from Noboribetsu Fishing Port and Hokkaido in dishes like seafood bowls, sashimi, and grilled dishes. On the day of my visit, a weekday Thursday, I arrived at the restaurant around 3:30 pm. There were no other customers at the time, only myself. Although I didn't take photos, the restaurant's tanks were filled with a large variety of crabs and shellfish, looking incredibly delicious. The menu photos were taken at the storefront, but the actual menu had a richer selection, with a focus on seafood. There was also an interesting menu item called "Oyster Ice" introduced on the morning show "Asa da! Nama desu Tabi Salad" as a summer limited edition. Despite being tempted by the seafood options, I decided to stick to trying the local specialty dish, "Noboribetsu Enma Yakisoba." The "Enma Yakisoba" at Onsen Ichiba cost 1030 yen (tax included). According to the menu description, the dish includes local or nearby ingredients such as Yanagi octopus, live scallops, and fresh squid, seasoned with special chili oil, additive-free yannyeomjang, and shichimi spice for a flavorful and spicy taste. The noodles are made from Hokkaido wheat "Yume Chikara" flat noodles. Contrary to the spicy image I had in mind from the name "Enma," the dish was mildly spicy and more on the light side in terms of seasoning compared to traditional yakisoba. The noodles had a chewy texture with a good bite, and the dish was generously filled with a variety of seafood and vegetables. The seafood and vegetables were fresh and delicious, and the dish was overall satisfying.