The other day I had just bought some, but I couldn't resist and came back to buy more. I bought them as snacks for my bike race. My local friend recommended them to me: red bean (550), yuzu and black sugar shima shima tiger uiro (550), and the seasonal limited edition Tango no Sekku uiro (650). They were all delicious, and when I shared them, everyone was delighted. They are my hometown's famous sweets. By the way, the Tango no Sekku uiro consists of layers of white, azuki bean, and kumasasa uiro. Ah, I want to eat them again!

This is a famous local specialty from my hometown, Ise City in Mie Prefecture. It doesn't last long, so it's difficult to bring it as a souvenir when I visit, and it's hard to find a chance to eat it. But guess what!!! It's actually available at Tobu Department Store in Ikebukuro in Tokyo!!! I didn't know until a few years ago. A classmate told me. I'm grateful for that. However, Ikebukuro is quite far from Urayasu, so I didn't have many opportunities to go there. But recently, on my way back from Moominvalley Park, I had a chance to transfer at Ikebukuro alone, so I finally bought it. It was around 6 pm, so I was worried if they would still have it, but they did. I was relieved!!! I hesitated, but I chose the seasonal limited edition sakura mochi and strawberry flavors. I forgot the individual prices, but the total for 2 was 1450 yen. When I talked to my friends, considering the prices of various things in Tokyo, I think it's a great deal. Even though it's over 1000 yen, it's totally worth it. The expiration date was the next day, so I enjoyed it that night, the next morning, and again that night. Both the strawberry and sakura mochi were incredibly delicious. So happy!!! My friends, who like simple things, recommended the red bean flavor, so if I have the chance to go again, I'd like to try the traditional simple flavors as well. It's a taste from my hometown, but we didn't eat it at home, so I only started to like it as an adult. But my friends said they used to eat a whole one in one go when they were kids. It does have a gentle taste, so I can see how that's possible (laughs). I kind of want to try it too.

This is my first visit. I'm not a big fan of uiro, but I really like Toraya Uiro, especially their 3-layered uiro which allows you to enjoy different textures and flavors at the same time. On this day, I tried the limited edition Sakura mochi. The middle layer is made of mochi rice, adding a nice grainy texture. It's not too sweet, so I could easily finish about 4 pieces in no time. I know the photo I took is messy because I cut it myself, but...【Purchased Items】(Tax included) - Seasonal limited edition uiro (Sakura mochi) 750 yen

If you buy frequently, it is recommended to go for the classic white or black sugar, or matcha flavors two out of three times. Start with the basic flavors. However, if you only buy occasionally, seasonal uirou is enjoyable and recommended. Seasonal feeling is important in Japanese sweets, especially Ise's traditional sweets that match the seasons of Japan. Strawberry and coffee uirou are currently being sold. I purchased some today. The taste is reliable and comforting, although not overly exciting. This year's zodiac sign is the tiger. Tiger-themed uirou from Toraya is popular this year. What comes to mind when you hear "tiger" may vary depending on where you live and your personal preferences.

The warabi mochi here is made with wheat, which makes it completely different in texture from the warabi mochi sold in Nagoya! It has a deliciously chewy texture that doesn't stick to your hands. This time, I bought the classic yomogi and chestnut flavors. Both were very delicious.

This is a review of a place called Toraya! It's not the Toraya (羊羮) that you might be thinking of, but a different Toraya from Mie. They specialize in uiro, a chewy and delicious treat. I received a limited edition uiro with matcha and red bean paste, and it was a perfect harmony. I usually don't eat much sheep jelly, but I love uiro (and sweet bean paste too). I really enjoyed the texture and taste of the uiro I tried, and I would love to visit the main store in Ise, Mie someday. I also tried the chestnut paste uiro and the classic striped uiro, and they were all so delicious! It was a bit different from the uiro in Odawara (which feels more processed), but this uiro was also very tasty!

Limited-time items were sold out. There were two regular customers who seemed to love uirou (Japanese sweet) standing in front of me. They both bought the small red bean uirou, which is definitely recommended among the products at this store. I was also leaning towards the small red bean uirou, but then I noticed the mugwort uirou. The mugwort uirou has three layers, with mugwort flavor on the top and bottom, and small red bean uirou in the middle. I hesitated, but ended up choosing the mugwort uirou. It seemed like the staff could read my hesitation and inner thoughts, as they had a smile on their face when I chose the mugwort uirou. I asked, "The middle part of the mugwort uirou is the same as the small red bean uirou, right?" (even though I already knew the answer, I decided to share my thoughts with the staff) and they replied with a smile, "That's correct." Despite being a chain store, they consistently maintain a high level of quality.

I purchased a hojicha flavored uiro with a white uiro in the center filled with walnuts, which is a seasonal item. I bought it and will enjoy it tonight. They offer a double stamp service on the 10th, 20th, and 30th of the month, which is appreciated. Stamps can be collected at all stores and local products. There is no expiration date for the stamps. Looking forward to enjoying the seasonal uiro.

I purchased Ise tea chestnut uirou. I was torn between cherry blossom mochi uirou, but I had it last month. The seasonal feeling is strong. If you plan to use it frequently, it is worth trying the plain flavors like black uirou or white uirou. If you are buying for the first time, I recommend starting with the plain flavors. Ise Uirou, which has a chain of stores, maintains a high level of quality. There is no comparison between Nagoya's uirou and Ise's uirou. Also, the uirou in Yokkaichi is different. In Mie Prefecture, there is a culture of drinking tea and eating Japanese sweets. Although Nagoya may seem like a bustling big city at first glance, the water is delicious. It also has the face of a castle town and a thriving culture of high-quality Japanese sweets. There is a culture of enjoying Japanese sweets with delicious tea brewed with delicious water. By the way, in Mie Prefecture, Arare, which is popular in Osaka and Kyoto, is loved. If you go towards Mikawa Bay, it becomes round shrimp senbei. All of these can be enjoyed with tea. I think the differences in uirou are similar to this.

To easily understand and appreciate the quality, you should try white uirou, black uirou (made with brown sugar), and the exquisite red bean-filled kogane uirou. Each one offers a unique taste experience, but the seasonal varieties are a special treat. Today, I purchased a strawberry uirou, which has a delightful strawberry flavor but still retains the traditional taste of Ise uirou. Uirou is delicious.

The place has moved from where it used to be, but it is now located in an area lined with prestigious traditional Japanese confectionery shops. Next to it is Fukushimaya, famous for its Kuzumochi. They usually recommend white, black, and matcha Uiro, which are more glamorous and enjoyable than usual. There is value in the orthodox Uiro. Today, on New Year's Day, I will purchase the New Year's Uiro and Zodiac Uiro. Made with chestnuts, sweet potatoes, red beans, and mochi rice, the taste and patterns are exquisite and artistic. While there are more delicious Uiro to be found throughout Japan, this shop is worthy of praise due to its relatively affordable price and accessibility. Nagoya's Uiro is famous, but Nagoya's Uiro and Ise's Uiro are different. Although they are both in the Tokai region, their cultural spheres are quite distinct. In addition, there is Uiro in Yokkaichi that is neither from Nagoya nor Ise.

I went to Tobu Ikebukuro to try the "Ohagi Uiro" from Toraya, a traditional Japanese confectionery store. My husband loves Uiro, so I decided to get the Ohagi Uiro which has a ratio of 7 parts Ohagi to 3 parts Uiro. It was very satisfying and I really liked it because I love Ohagi. I might buy it again. But I'm also interested in the Sakura Mochi Uiro. My husband even contacted me saying he wants to try the Sakura Uiro (laughs). #Toraya #TorayaUiro #UiroLover #Uiro #UiroU #JapaneseSweetsLover #DepachikaTour #DepachikaSweets #TobuIkebukuro #TobuIkebukuroStore #SakuraUiro #OhagiUiro #InSearchOfUiro #UiroAndGreenTea #SnackTime #Gyudon #GreenTeaPairing #Husband'sFavorite #OhagiLover #DepachikaTemptation #WagashiLovers #Uirou #TorayaUiro #JapaneseSweets #IloveSweets #IloveWagashi #FamilySnacks #WagashiTour #SakuraMochiUiro @torayauiro_official

I revisited the restaurant after 2 years and this time I tried the seasonal limited "Watermelon" (520 yen). It is said to be made with real watermelon juice, but before I could taste the watermelon flavor, I noticed the scent of artificial flavoring. It reminded me of the eraser I had in elementary school, which had a similar smell, and I used to enjoy sniffing it during class. Back then, I thought it smelled delicious, but as I got older, my preferences seem to have changed.

Ise Uiro has a solid reputation. While I recommend the classic white and black Uiro, there is also a strong appeal in enjoying seasonal flavors. Today, I purchased the autumn leaf Uiro. Ise Uiro is different from Nagoya Uiro. It was delicious.

I still had some strawberry-flavored uiro that I bought on January 10th, but today there was a setsubun (Japanese festival) uiro available. The addition of uguisu beans adds a nice touch. It really captures the essence of the season.

I purchased a three-colored uiro (Japanese sweet rice cake) for the current season. While the stability of the black and white uiro available year-round gives a sense of the shop's capability, seasonal uiro is still enjoyable. It's fun to try uiro from Ise that is different from Nagoya's uiro.

I visited Toraya for the first time in a while. I was drawn to the Toratora-chan strap, but ended up buying the 3-color Uiro made with Daigennan and Wasanbon. The Uiro from another store was not tasty, so I couldn't wait to eat Toraya's Uiro, and it was delicious. The Daigennan was very soft, blending well with the Uiro dough, and the sweetness was just right. I highly recommend it. It cost around 700 yen, but even on a weekday morning, it was the last one, so it seems to be popular.

If you want to buy Uiro in Tokyo, go here.

When I heard about "uiro," I didn't associate it with Nagoya's specialty, but my friend is a huge fan of the one from Ise! She never misses the chance to check out the local department store events, and even asks her husband to order limited edition uiro for Christmas or White Day. She recommended a seasonal limited edition "yuzu uiro" to me, so I went to buy it! Luckily, I got the last piece of yuzu uiro in the evening. The next day, the yuzu uiro was sold out and replaced with ohagi uiro and chestnut sweet potato uiro. Phew! I felt bad for my friend, but I ended up getting the yuzu one for myself. I bought the "Toraya uiro" for my friend. The expiration date for uiro is until the next day after purchase. I ate it right away when I got home. The top layer had chopped yuzu, and the cross-section was divided into three colors, making it look beautiful. The uiro was soft and chewy, completely different from what I knew. And the yuzu flavor was intense! The refreshing citrus flavor combined with the soft texture created a unique and addictive deliciousness that can't be experienced elsewhere! It's totally worth it! By the way, according to Toraya uiro fans, the ranking is: 1st place - Orange uiro, 2nd place - Yuzu uiro, 3rd place - Toraya uiro. Watermelon uiro is also recommended. Since they are seasonal limited editions, it's something to look forward to next year!

Visited on May 16, 2018. Today, I went to Tobu Department Store in Ikebukuro and felt like eating uirou, so I went to Toraya to get some. There are various uirou shops, but personally, I like Toraya the best. They have classic flavors like red bean uirou and chestnut uirou, as well as seasonal ones like cherry blossom uirou, tiger uirou, and mugwort uirou. I bought a mugwort uirou for 520 yen. It was made by sandwiching red bean uirou with mugwort uirou. It was chewy and delicious.