*No waiting time* *Order & Price* Rusk *Atmosphere of the shop* Omitted *Service* Omitted *Impression* The elegant appearance at an affordable price is good. The unique flavors such as raspberry and green plum are also good. However, I tried the green plum flavor, but it was not that memorable as they were small in size... *Expectation* I would like to try them again and savor them slowly next time.

I visited "Jiichiro Ekute Edition Shibuya Store" located just a 1-minute walk from Shibuya Station. It is on the first floor of Shibuya Scramble Square. I arrived on a Sunday afternoon around 1 o'clock and there were a few people in line. I was able to pay quickly. I bought a pudding for 390 yen. The pudding is made using only egg yolks and plenty of cream made from Hokkaido milk, baked slowly in a low-temperature oven. It is described as a milky and rich pudding on the menu. The pudding was smooth, rich, and delicious. I enjoyed it until the last bite.

I bought Baumkuchen from Jichiro's shop in Shibuya Scramble Square for snacks at home. Jichiro's Baumkuchen was fluffy, moist, and easy to eat, with a perfect size for a quick snack. I would like to buy it again when I feel like having a little treat.

I felt like eating Baumkuchen from Haruichiro, and since Father's Day is approaching, I decided to purchase it. The cake was big and satisfying. It had 24 layers, was 8cm tall, 14.5cm in diameter, and weighed 650g. It was moist and delicious. Despite trying many dry Baumkuchen in the past, this one was enjoyable even without a drink. It had the perfect level of sweetness, not too sweet. The sugar coating made it even more delicious. The words on Haruichiro's website resonated with me: "May it become the start of happiness, connecting circles and bonds, expanding rings and harmony. Layering happiness."

There is a shop on the 1st floor of Shibuya Scramble Square. They are selling apple croissants for 420 yen from 3/20 for a limited time. The croissants are stacked up on display and caught my eye. They are wrapped in a candy-like packaging but are surprisingly heavy. Inside the crispy pastry, there is a generous amount of apple filling cream. It was very delicious.

On this day, I went to Shibuya after work. My family requested Baumkuchen from Mr. Jichiro as a Valentine's Day return gift, so I decided to buy it. I checked the location of the store on Mr. Jichiro's website and found that there are 5 stores in Shizuoka, 6 stores in Tokyo, 4 stores in Kanagawa, 3 stores in Nagoya, 4 stores in Osaka, 2 stores in Fukuoka, and 1 store each in Sendai, Omiya, Kyoto, and Nishinomiya. In Tokyo, there are stores in Shibuya Scramble Square, Atre Ebisu, Lumine Shinjuku, Roppongi Hills, Kichijoji Parco, and Lumine Tachikawa, and I decided to visit the store in Shibuya which is easy to stop by on my commute route. Recently, Shibuya Station area has been redeveloped, and it is lined with various buildings with katakana letters, making it difficult to distinguish which is which, and the directions to get there are also troublesome. Especially for stores in buildings directly connected to the station, food review websites' maps are completely useless. I checked Shibuya Scramble Square's website and it said in the access guide, "Please exit from the Miyamasuzaka Chuo ticket gate and go left." So I followed that and went from the Hanzomon Line platform to the Miyamasuzaka Chuo ticket gate. After exiting the gate, I went towards exits C1 to C3, and found the entrance to Shibuya Scramble Square on the right just before exit C3. I went up from the underground 2nd floor to the 1st floor on the escalator, and there was Ecute Edition. In the middle of it, there is a space for selling Mr. Jichiro's products. The floor was not very spacious to begin with, and maybe because it was in the evening, or perhaps because it was just before White Day, it was quite crowded, and there were some stores with lines and staff holding a sign saying "End of the line." But fortunately, there was no line at Mr. Jichiro's store, and I was able to buy it immediately. Looking inside the showcase, there were two types of Baumkuchen, whole and half. In addition, there was also a limited edition Butter Cake Lemon that looked delicious, but this time I bought the whole Baumkuchen without looking aside. Then, I presented it to my family as planned on White Day. However, the whole Baumkuchen had quite a volume for one person, so I had a slice that overflowed. The Baumkuchen, with a white sugar-coated surface, had a firm texture with over 30 layers like tree rings when viewed in cross-section. The sweetness was moderate, and it had a rich flavor of eggs, a traditional taste. In addition to whole and half sizes, they also sold individually packaged cut products, so next time, it might be good to buy them as a tea snack for myself. On the way back, I went down to the basement floor and left Shibuya Scramble Square from the entrance/exit I came from earlier, but there was a Shibuya Hikarie direction ticket gate nearby, so I entered the station from there. It is true that the Miyamasuzaka Chuo ticket gate is closer when you go up the stairs of the Hanzomon Line, but if you want to enter Shibuya Scramble Square immediately after exiting the ticket gate, Shibuya Hikarie direction ticket gate is recommended.

■Jiichiro Roll Cake ¥1380 I wanted to bring a souvenir, but I don't have time to look for one now! A roll cake that anyone, regardless of age or gender, will surely enjoy. Jiichiro's roll cake is cost-effective and has a presence as a souvenir. Although it is a roll cake that everyone has probably tried before and can be compared to others, I personally prefer a type of sponge cake with a firm texture and a strong egg flavor, slightly wet, more like a castella type. Thank you for the meal!

Last time, I tried the Buttercream Cake exclusive to the Scramble Square store, but I didn't chill it enough in the fridge and ended up eating it all at once, which made me feel a little sick (laughs). However, the buttercream itself was light, so I decided to challenge the next butter-themed treat - Butter Castella, priced at 450 yen. *nom nom* The cake has a light texture, a sweet and fragrant aroma. While the butter flavor isn't very strong, the smooth mouthfeel creates a unique baked good. It's not quite like Castella, sponge cake, or pound cake, but it was delicious and enjoyable to eat.

Visited this shop located on the 1st floor of Shibuya's Scramble Square. It started as a shop specializing in Baumkuchen in 2002. The shop's name comes from the craftsman who created the Baumkuchen through trial and error. They now also sell rusk, gateau chocolat, castella, pudding, and roll cakes. This time, I purchased "Harichiro's Gateau Chocolat Chocolate" for 400 yen. It was sweet and sticky, delicious, but when it comes to being a gateau chocolat, it's a bit subtle. It had a texture like chocolate-flavored pudding or souffle, and personally, I didn't feel the gateau chocolat aspect. Thank you for the meal.

On my way home, I sometimes stop by to buy a Cut Baum. This day, I was lucky to get the next one that is usually sold out, "Jiichiro's Butter Cake Lemon, ¥1200." It came in Jiichiro's paper bag with a Jiichiro cold pack. When I got home, I chilled it in the fridge for about an hour to firm up the buttercream before enjoying it. The buttercream was light and there was a lemon-flavored powder on top. In the center, there was a layer of lemon cream adding a refreshing touch. However, I made the mistake of eating it too quickly, and the excessive butter made me feel a bit sick towards the end (laughs). It would have been better to either chill it thoroughly or eat it in two sittings, as it was starting to warm up by the time I finished it.

The cut Baumkuchen is fluffy and soft, with not much buttery aroma. It doesn't taste like traditional Baumkuchen, more like a souvenir cake. Personally, I prefer the Baum from Yuhaim which is richer in butter and has a crispy outer layer. The Baum from Kurofune was also delicious, staying true to the traditional Baumkuchen taste.

Lemon cake! This is a must-try! I bought it along with my favorite Baumkuchen. I ate it when I was already full, so I may not have been as impressed. The lemon jam in the middle was tangy, which I think is its selling point. However, it didn't have the same impact as the Baumkuchen, so from now on, I'll just stick to chasing after Baumkuchen!

I had a really delicious cut baumkuchen before, so when I was buying ball baumkuchen for a friend, I also bought cut baumkuchen for myself. In Osaka, you can find cut baumkuchen being sold at places like airport shops, but in Tokyo, I've never seen it being sold anywhere other than the official stores. This new store in Shibuya has a wider variety of stores to purchase from, which is great, but I would be even happier if small baumkuchen and gateau chocolat were available in more places. Cut Baumkuchen 270 yen Matcha Gateau Chocolat 378 yen When it comes to famous baumkuchen, there's Chikajiro. I like the hard baumkuchen from Nenrinya and the soft and elastic baumkuchen from Holentisch, but this baumkuchen here is packed with eggy flavor! It's sweet and delicious, with a comforting soft texture. It's no wonder it's popular. I also love these small gateau chocolat. Scooping it with a spoon and eating it without any fuss, it's rich yet the bitterness of matcha is strong, adding a firmness to the sweetness and making it delicious. My husband prefers Holentisch Kakao Stube, while I like both.

Today I stopped by Mr. Haruichiro's place to buy desserts for staying home today and tomorrow. I have always loved the roll cakes here. The cream is not too sweet and the sponge cake is moist, creating an exquisite deliciousness. I once ate a whole roll cake by myself because it's my favorite. This time, I finished a whole roll cake in no time because of its deliciousness.

Before sending packages to both of our parents' houses at the end of the year, I asked, "Is there anything you want to eat?" and they both immediately replied, "Jiichiro's Baumkuchen!" Apparently, when my son sent them some during his trip to Shizuoka, they were so impressed that they couldn't forget it. Well, maybe food tastes 30% better when it's from a grandchild (laughs). So, I went to Shibuya for their Baumkuchen and rusk assortments, as well as a Shibuya store-exclusive pistachio butter cake. The rusk was... well, these days they're all pretty good, but it's hard to stand out in terms of taste. The Baumkuchen was delicious, of course. But I found that the ones cut into one-bite pieces were not as satisfying as the thicker slices from a whole cake, which brought a different level of happiness to my taste buds. As for the Shibuya Butter Cake-Pistachio-... pistachios are a strong flavor, so if you like them, you'll probably enjoy anything with pistachios. However, in this case... I couldn't really taste the pistachio flavor (sweat). When I served it to my wife without mentioning the pistachio, she said, "Huh? I can't even tell." So, I wouldn't recommend this one. Maybe I should just stick to the regular Baumkuchen. Personally, I would rate the regular Baumkuchen at 3.4, the cut pieces at 3.2, the rusk at 3.0, and the butter cake at 2.8. Overall, I would give it a rough rating of 3.2. [Update] My son brought back the whole ring-shaped Baumkuchen as a souvenir when he returned, and... the texture is completely different.

If it's Baumkuchen, to be honest, I really like Nenrin-ya's Mount Baum with a firm bud, but my friend loves this Baumkuchen, so I thought I'd give it a try. This time, I bought individually wrapped Baumkuchen and Jiro's pudding, and the individually wrapped Baumkuchen comes with a transparent plastic tray that can be used as a plate, and a red pick fork, so you can eat it on the go, which I thought was really convenient for gifts and such. This Baumkuchen has a fluffy texture and a strong egg flavor. There are 4 cuts in one bag of individually wrapped Baumkuchen, which is satisfying enough to eat. Also, the pudding is creamy and you eat it with the separate caramel sauce. It's a bit like pastel pudding, so if you like creamy puddings, you will definitely like the taste. This place also sells a butter cake that is exclusive to the Scramble Square store, so next time I will try buying that store-exclusive butter cake.

Baumkuchen is my favorite at Nenrinya, but my sister-in-law mentioned that the Baumkuchen here is delicious, so my husband and I decided to try it out. We bought a sliced and packed Baumkuchen for a taste test, thinking that would be enough. However, my husband pointed out that the roll cake looked delicious. He rarely expresses interest in things, so his comment must have meant it looked really good. We also tried the roll cake. The Baumkuchen was okay, with a strong egg flavor and a fluffy texture. It might appeal to those who like that style. However, the roll cake was incredibly delicious. The moist, fine-textured sponge with light cream was delightful. I think this place would sell more if they promoted the roll cake over the Baumkuchen. We all enjoyed the flavors and would love to come back again if we have the chance.

First visit. I came here looking for dessert after dinner. I've been to Scramble Square many times, but I didn't know about Chiiro until I saw Mairevi-san's review. I was also interested in the pudding, but since it's my first visit, I decided to buy the Baumkuchen that was on the sign! I bought the cut version because I couldn't eat a whole one. It's individually wrapped, so it seems to last quite a while. I forgot the price... This Baumkuchen has a fluffy and moist texture, so it doesn't leave your mouth feeling dry like some others. You can definitely eat it without a drink. Well, I had it with coffee (bitter smile). Lately, there seems to be a trend in sweets towards a lighter sweetness, flavor, and texture, but personally, I felt like the Baumkuchen could use a bit more texture in each layer and a little more sweetness in the icing.

The Baumkuchen that Myレビ recommended was delicious and I wanted to try it. When I came before, the first floor was very crowded and I couldn't see the showcase properly. This time, I finally got to see it. I bought a cut Baumkuchen that can last for a few days since I had already bought a lot of bread. The cut Baumkuchen costs 270 yen (tax included). It is moist and soft, just as the catchphrase says, and the sweetness is just right. It's really delicious! The individually wrapped type is convenient and has a shelf life of two weeks, which is great. But I'd like to try the whole one at least once. I think I'll buy it again if I'm nearby. Thank you for the meal.

Jiichiro Ecute Edition Shibuya Store. A popular sweets shop that has newly joined Ecute Edition Shibuya Store. I often saw Jiichiro at Atre in Ebisu Station, but I didn't have many chances to buy it, so I finally got to try it thanks to a friend who gave it to me as a souvenir. Baumkuchen: When I first tasted it, I was surprised by the texture. While Baumkuchen is often thought to have a strong sugary coating on the surface, the mouthfeel is very fluffy, and as you chew it, it transforms into a very moist texture. You can taste the richness of high-quality egg yolks in its texture. It's not too sweet, allowing you to enjoy the texture. Pudding: I was amazed when I tasted this pudding. It may be the most delicious egg dish I've ever had. The moist texture conveys the deliciousness of the egg yolk in a very rich way, giving a sense of depth to its deliciousness. I only tried these two items this time, but I was impressed by the high quality of the eggs and the perfection based on them. Thank you for the meal.