TINTIN@呑んだ暮れ
Recently, I have been seeing the Baumkuchen "Haruichiro" popping up everywhere. Despite being a traditional German sweet, the name "Haruichiro" seems quite mismatched with its Japanese flair. Among the women in my household, it is one of the most popular sweets. My second daughter bought it as a souvenir for home use.
This popular sweets shop originated in Hamamatsu and is located on the first floor of "Lalaport EXPOCITY" in Suita City, next to the Expo Commemoration Park. Haruichiro is a confectionery shop founded in 2009 in Nishi-ku, Hamamatsu City, Shizuoka Prefecture. Currently, they have 26 stores in department stores and commercial facilities mainly in Miyagi, Saitama, Tokyo, Kanagawa, Shizuoka, Aichi, Kyoto, Osaka, and Fukuoka. It is a popular confectionery shop where you can also purchase online.
Popular products include Baumkuchen, rusk, pudding, and roll cakes, but they also have seasonal limited items, castella, gateau chocolat, and more.
- Baumkuchen: There are round types as well as cut bag types available.
- Round type with a height of 8cm: 2000 yen
- Round type with a height of 4cm: 1200 yen
- Cut 1 bag: 250 yen
- Cut 10 bags: 2700 yen
- Cut 15 bags: 4000 yen
Upon opening the box, the aroma of eggs and butter tickles your nose. It has a fluffy texture and a moist mouthfeel that doesn't require a drink. The elegant and not overly sweet taste is also impressive. It feels quite different from the Baumkuchen I had as a child (distinct from Baum). When you think of Hamamatsu, the "Unagi Pie" for dessert is a nationally famous sweet, but without realizing it, this trendy sweet has also made its debut.