I haven't been to a food show in a while, but I stumbled upon this place while exploring. I've been to other locations like the Sangenjaya store, but this one might be new to me. They had various strawberry jellies, cakes, and roll cakes! Since they are refrigerated, it's a bit worrying in this extreme heat unless it's nearby. Besides that, they also had room temperature items like strawberry financiers, so this time I got some financiers as souvenirs.

I drank wine at Tokyu Wine and felt like having something sweet, so I bought a shortcake here. It cost over 800 yen. Hmm, it's a bit expensive. Well, it's delicious but at this price, I would expect a cake from a high-end patisserie. If not, then it's still a good option here.

During Golden Week in May, I went shopping in Shibuya during the day and enjoyed these treats at home! Strawberry tart, pudding, and strawberry pie. Personally, I liked the pudding the most because it was like panna cotta! The shortcake also looked delicious, so I'll try it next time I have the chance!

♡ #ichibico @ #Shibuya⠀⠀I had Ichibico's shortcake after a long time. The last time I had it was at the Nishitaishido store, over 3 years ago! (laughs) I remembered it being really delicious back then, so this time I bought it at the Tokyu Food Show in Shibuya. This store is takeout only!⠀⠀⠀ ⌚︎ Around 2 pm on a holiday. There were still plenty of cakes available!⠀⠀⠀ ・Strawberry Shortcake ¥756 It's not the small department store size, but a substantial volume size cake ☺️ When I tried it, the sponge was very thin! And the cream was super generous. Was the sponge this thin before?! And for some reason, the sponge's texture felt powdery... fine texture but not fluffy or moist sponge. And the whipped cream might have a higher fat content ratio? It has a firm texture and might linger on the tongue a bit. You might feel that there is too much cream in the parts without strawberries if you think that the right amount of cream is good.⠀⠀⠀ Well, it's decently delicious, but it was different from what I remembered... (laughs) I might not come back for more. I wonder why, is it because it's a takeout store? Individual differences? Or maybe they've changed some things?⠀⠀⠀ Well, things change after 3 years. Has it changed for me or for Ichibico? Which one is it...

I discovered a strawberry dessert shop inside Tokyu Food Show in Shibuya. I had previously found this shop in Sangenjaya, but was surprised to see it here as well. I purchased a strawberry pudding for takeout. The strawberry pudding had a strong strawberry jam aroma, which was unexpected. It was a delicious discovery to find out how well rich strawberry jam goes with pudding.

I stopped by to buy souvenirs on a sweets tour. I had been interested in this shop with a cute rabbit carrying a basket of strawberries on its back. I purchased... ◆Strawberry Pudding for 497 yen. The bottled pudding costs about 500 yen. It's not cheap. I will have it for dessert at dinner. The strawberry sauce on top of the pudding is very rich, and the pudding has a hint of vanilla bean fragrance, with a refreshing taste and smooth texture. It gives an elegant impression of pudding. Maybe the price is high because of the current situation. But it was very delicious, so I am satisfied. Thank you for the meal!

At this time of year, there are strawberry fairs everywhere. Even convenience stores have special sections for strawberry sweets. Although strawberries are often associated with winter fruits because they are commonly used in Christmas cakes, they are actually a spring to early summer fruit. Perhaps they are trying to raise spirits in the lonely season of winter with bright red strawberries, when there are not many other noteworthy fruits around. Mark City's sweets corner is becoming like a new popular spot, and I received a souvenir from there. Ichibiko is a strawberry specialty cafe where they only sell products. There are cafes in places like Sangenjaya as well. You can drink strawberry smoothies and eat strawberry parfaits there. The souvenir I received was a strawberry Mont Blanc. When I checked the website, I was surprised to find out that the paste around it was not chocolate-like, but actually chestnut and strawberry flavored. My taste buds are not very reliable. The Strawberry Mont Blanc Tart (limited to the Shibuya Tokyu Food Show store) costs ¥734 (takeout). This is a strawberry-filled version limited to the Shibuya Tokyu Food Show store. It is a tart finished with Mont Blanc cream made with strawberry paste, strawberry mousse, and chestnut paste. Inside, there is homemade strawberry jam made with Migaki strawberries and whipped cream. The bottom is a tart, which is unusual but interesting. The jam inside is sweet and sour, and the small amount of it tightens the overall flavor nicely. Most importantly, the strawberries attached around the tart elevate the visual appeal. Mark City's sweets corner is full of dreams.

"Ichibiko is a strawberry specialty store with the concept of 'a store for strawberry lovers, by strawberry lovers, for strawberry lovers.' They cultivate a brand of strawberries called 'Migaki Ichigo' (polished strawberries) with the concept of 'eating jewels.' These fully ripe Migaki Ichigo strawberries are priced at 1,000 yen per piece for the platinum class, making them a luxury item. The sweets made with these strawberries at Ichibiko include shortcakes, tarts, roll cakes, financiers, jellies, strawberry milk, and more. In addition to their permanent stores, they also participate in events and have an online shop. One of their specialties is the 'Strawberry Shortcake' priced at 864 yen. This luxurious shortcake is topped with three fully ripe Migaki Ichigo strawberries and generously filled with strawberries between the sponge layers. The round and deep red fully ripe Migaki Ichigo strawberries have a deliciously fresh and balanced sweetness and acidity. The milky cream used abundantly in the cake is not too sweet and has a refreshing aftertaste. The sponge is moist, fluffy, and soft, creating a perfect harmony with the cream. This shortcake, where delicious strawberries and cream come together, tastes like strawberry milk. If you love shortcakes, you must try this adult version of a shortcake."

In June, the first floor of Shibuya Mark City was renovated, and a new sweets zone was created in the Shibuya Tokyu Food Show. "ICHIBIKO Shibuya Tokyu Food Show Store" is a strawberry specialty store run by the agricultural production company GRA, which cultivates "MIGAKI-ICHIGO" strawberries. This year's Christmas cake is a cut cake instead of a whole cake. Strawberry Shortcake: 702 yen. The cream is just the right amount of sweetness, with a light sponge. The strawberries on top are small, while the strawberries enclosed in the cream are large. The strawberries and sponge on top were a bit dry, which was a bit disappointing. It's understandable since Christmas is the busiest time of the year. The "MIGAKI-ICHIGO" strawberries from Miyagi's Yamamoto Town were delicious, with a crispy texture, slightly strong acidity, and a good aroma. The impact of the strawberries was great, just as expected. There are 7 stores in Tokyo and 2 stores in Miyagi Prefecture.

This is a strawberry sweets specialty store located on the 1st floor of the Shinagawa Tokyu Food Show, with the main store in Sangenjaya and a total of 7 stores in Tokyo. The featured item is the "Fresh Strawberry Roll Cake Slice, ¥486", which is a limited-time offering. It consists of whipped cream with strawberries and fresh strawberry pulp rolled in a fluffy sponge cake. It's not bad, but it's just average. The unique selling point here is the featured brand strawberries. However, it seems that their potential is not fully utilized in the form of a roll cake. Overall, it could be improved by incorporating more strawberries into the sweets design.

I was able to buy the Strawberry Pudding with condensed milk to go from Ichibiko-san on the 1st floor of the newly opened Shibuya Tokyu Food Show just before closing. The sweetness of the condensed milk really stands out compared to regular strawberry pudding. They also have baked goods, so it's recommended for souvenirs!

I still think that no one can surpass the strawberry shortcake here (at least for now). The strawberry shortcake and strawberry biscuit I had the other day were delicious. Oh, they have Ichibiko here too, I stopped by after going to the beauty salon. Huh, they don't have biscuit here? In that case, they have a strawberry Mont Blanc that is exclusive to this place. It's strange. Is it strawberry? Is it chestnut? It's a Mont Blanc. Even though it's strawberry, it feels like chestnut. It's strange and delicious. Indeed, it's delicious, but strange. The presence of strawberries and chestnuts is mysterious. Personally, I wish they would focus more on one or the other. They are a strawberry shop, so it's strawberry, right? No, there are strawberries too. But, chestnuts are also making a statement. However, the base tart? Galette? is exquisite!

I have always wanted to try ICHIBIKO's desserts. I finally had the chance to visit their booth at Tokyu Food Show and bought some items. - Strawberry Milk Pudding (Condensed Milk Strawberry Milk) The perfect balance of the sweetness of condensed milk and the acidity of strawberries. Just the right amount and I finished it in no time. I will definitely buy this again. - Strawberry Shortcake The strawberries were quite tangy, but delicious. The cream and sponge were just sweet enough with a light and fluffy texture. The strawberry milk powder indicates milk on the bottle, but I tried it with unsweetened soy milk. It was less sweet than I expected. I think it would be even tastier with regular milk for its sweetness. I'm considering trying it over vanilla ice cream.

Delicious strawberry sweets galore! The Mont Blanc looked delicious, but today I bought two items ❤️ Strawberry Custard Pudding - 432 yen A custard pudding topped with rich strawberry jam. It's delicious. It's a fresh change from caramel sauce. The pudding is in a round ball-like container. There were three flavors available. ❤️ Strawberry Sandwich The strawberries themselves are so delicious, so this is also recommended. Other fresh cakes and long-lasting sweets also looked delicious.

Canned shortcake. It has a satisfying texture. They also provided a long spoon.

The shortcake is light with a refreshing cream and not heavy at all. The presence of strawberries is strong, and the taste seems to vary depending on the quality of the strawberries. I also bought a Swiss roll, but it was not quite up to par.

Extremely delicious. Especially the strawberries. Plenty of cream. Classic shortcake.

A perfect balance of not too sweet whipped cream and sweet strawberries! The bread is soft with a fine texture and not dry at all. It's a delicious fruit sandwich!