A while ago, a shop called "Naruto-san" opened near the Shinjuku 5th intersection, and I couldn't remember what the previous shop was for the life of me. I visited the shop (even though it's actually in Shinjuku 3rd block, but the traffic light is in Shinjuku 5th block, which is a bit strange haha). I tried the Matcha Monaka with red bean filling (300 yen), which is a perfect snack to buy and eat on the go. The location is a bit inconvenient for eating on the spot, but there is space near the guardrail in front of the shop where you won't bother the passing people. While waiting, I took a picture of the cute chopstick holder shaped like a Taiyaki mold that they put on the cash tray. The thin crispy skin monaka with bamboo charcoal is delicious. The ice cream is light and refreshing, and the red bean filling is not too sweet, making it easy to eat even for those who don't like heavy sweet red bean paste.

A chain store specializing in taiyaki with a distinctive exterior. I bought taiyaki with Naruto sweet potato filling and red bean paste. The staff advised me, "Please don't seal it as it can get moist easily." It may seem obvious, but such consideration made me happy. Both the Naruto sweet potato taiyaki and red bean paste taiyaki were above average in taste.

Naruto Taiyaki Honpo Shinjuku 3-chome Store Our store is located near Isetan in Shinjuku, at the intersection of Yasukuni Street and Meiji Street. It is typical for there to be a line even late at night in Shinjuku. Surprisingly, they are open until 23:00. I usually have to wait in line, but this time I happened to pass by when there was no line, so I decided to buy one. This time, I bought a traditional red bean taiyaki (280 yen). The skin is thin and filled with plenty of sweet red bean paste, making it a delicious taiyaki. Thick-skinned taiyaki can make you feel too full after just one, so thin-skinned taiyaki is much appreciated. I feel like I could eat 2-3 of these. Also, they have ice cream-filled taiyaki, perfect for the hot summer season. Next time, I would like to try the ice cream or custard filling. Thank you for the meal. Naruto Taiyaki Honpo Shinjuku 3-chome Store 3-14-22 Shinjuku, Shinjuku-ku, Tokyo Business hours: 10:00-23:00 Open on Sundays Please note that business hours and closing days may change, so please check with the store before visiting.

The taiyaki priced at 280 yen is average in taste, with a decent volume, but nothing special. They offer both sweet potato and custard fillings. Located at a prime spot at the intersection of Shinjuku Sanchome, they also sell gift boxes which can be convenient for souvenirs. However, the highlight ends there. When I ordered three taiyaki and an ice cream monaka to go, I was asked if I would be eating them right away. I thought they were asking about the number of dry ice packs needed, so I said "right away." To my surprise, the ice cream monaka was handed to me without being packed in a box. If they are going to serve hot and cold items together, they could at least put them in a paper bag or ask if I wanted them together. I wish they would consider this a bit more.

It is located next to Isetan in Shinjuku Sanchome. It is at the corner of Shinjuku Gochome intersection. A taiyaki shop seems to have opened in June 2023. The skin is crispy and the filling is firm. The filling is not too sweet and delicious. ◆ Tokachi red bean taiyaki 1 piece (¥280)

I visited the shop at night. They only offer takeout, no eat-in option. It was hot, so the ice cream was popular, but I tried the taiyaki. It was warm, with a crispy outer layer and filled with red bean paste all the way to the tail. It was just how I like it.

- A chain of taiyaki stores that specialize in hand-baking each taiyaki individually using a method called "icchou-yaki." They also sell ice cream. - They use the highest quality sweet potatoes called Naruto Kintoki. Overall, it's pretty good. - The store is managed by Dream Advance Co., Ltd. with President and CEO Yukimasa Kado as the head. They also own the takoyaki restaurant "Janbo Main Store" and the okonomiyaki restaurant "Gin no Tamago." They use the "icchou-yaki" method to bake each taiyaki individually, calling it "natural" taiyaki. - They recently relocated from Shinjuku Sanchome to Shinjuku Sanchome. They are open until late, even past 10 PM.

After visiting the Patek exhibition, we went to Shinjuku Takashimaya. When you come to Shinjuku Takashimaya, you should definitely visit Animate. Once again, we were looking for souvenirs related to my son's game, Genshin Impact. It seems that Yelan's goods are popular, as there was only one acrylic stand left, which we were able to buy. Now, there was a confectionery called Gozakko at Shinjuku Takashimaya, but my son prefers taiyaki, so we went there. They bake each taiyaki one by one, which is why they are called "natural." They were freshly baked upon ordering, so they were piping hot. We got the limited edition chocolate and regular taiyaki. The chocolate was different from the cheap chocolate cream and was delicious. Truly a limited-time treat.

On June 8th, "Naruto Taiyaki Honpo" relocated and opened at the intersection of Nicho Avenue to Gocho Avenue! It is located at the former site of a drugstore. There is a popular rice ball shop nearby with long lines. Let's have some taiyaki after a long time! ● Tokachi red bean (280 yen) ● Naruto sweet potato (280 yen) ● Premium chocolate (limited time 300 yen) ● Ice cream filled taiyaki (220 yen), with red bean (270 yen) ● Matcha filled taiyaki (250 yen), with red bean (300 yen) ● Premium custard is temporarily unavailable due to egg shortage * Prices include tax. * Payment is possible in cash or with auPay. It's steamy hot, but I bought a red bean taiyaki and enjoyed it while walking. The crispy hot thin-skinned natural taiyaki, perfect for summer! It may seem a bit pricey, but is it worth it?

I went to the newly opened Taiyaki shop "Naruto Taiyaki Honpo Shinjuku Sanchome Store" at Isetan Shinjuku. I tried the Taiyaki with Tokachi red bean, Naruto sweet potato, and premium chocolate. The outer skin was crispy, different from the ones I've had before. The red bean was flavorful and firm, and the premium chocolate was rich and premium. Most of all, the Naruto sweet potato was delicious! It had a sweet potato flavor but not too sweet, so I could eat as many as I wanted. I also tried the matcha flavor later, and the ice cream was surprisingly light. It was a bit too light for my taste, but it might be refreshing in hot weather. The custard cream Taiyaki is currently unavailable due to the egg shortage. I would love to try it when they resume selling it after the egg shortage is resolved! ★Detailed review and menu information are available on my blog: [Link to the blog post]

After drinking, on the way back, I looked back while waiting at the traffic light and saw a taiyaki. After drinking, sweet things taste delicious. I ate it quickly while walking.