Located in Akasaka, this company has its headquarters and a factory in Toyama where they use Toyama-grown new Taisho mochi rice and Toyama water to produce their rice crackers and rice cracker snacks. One of their seasonal offerings is the Nanako (summer) series, featuring flavors like soy sauce, seaweed, kelp, corn, shichimi togarashi, bonito dashi, and perilla leaf. The company was founded in 1971 and is managed by President Kawagou Kantada. They have around 50 stores mainly in department store basements. Their main products include the thin rice cracker "Keicho" and the creative rice cracker "Keiho" which wraps a whole almond in a rice cracker. They recently opened a store in the food section of Keio Department Store Shinjuku as part of a store renewal.