I bought it as a souvenir. It was softer than I imagined, but I was surprised by the buttery aroma and it was very delicious. The chocolate inside had a peculiar texture. There were also various other flavors, so I would like to try them next time I have the chance to purchase again.

Lumine Est stroll. I have to check out the trending cosmetics once in a while. I need to get ahead of the game with this summer's cute and stylish outfit to stand out. As someone aiming to be a cute and fluffy girl, I've discovered that using words that have no connection to me at all can actually make me laugh. Nowadays, there are many fashionable otaku among the younger generation, but for my generation, well. If I had money to spend on fashion, I would spend it on discs, books, and merchandise, so. I also mainly visit Lumine for food-related things. This time, I visited Lumine Est because I heard that a new store had opened. The place I visited was "Butter's Cousin." It's a bakery specializing in butter-based baked goods located on the B1F of Lumine Est. The main store is in Nasu-Shiobara, with branches only at Haneda Airport and here, at Shinjuku Lumine Est. It's quite rare. They also sell rusk, milk, and other items, but their main focus is on waffles. The store, being inside Lumine Est, has a catchy and cute feel to it. The route map from Nasu-Shiobara to Omiya-Tokyo & Shinjuku is also cute. ...Although the cow illustration looks a bit angry. Here's what I ate: Butter's Cousin - Milk I bought a set of four types of milk. 4 types x 3 = 12 pieces. It's a little over 3000 yen, so about 300 yen per piece. The dough is fluffy and very soft. The cream inside is crispy, which is interestingly contrasting with the soft dough. You can feel the richness of butter while the light impression of milk is present. Butter's Cousin - Salted Caramel The salted caramel stands out for its richness compared to the milk. The sticky caramel with a hint of saltiness. Butter's Cousin - Cocoa The dough is flavored with chocolate. The flavor is intense, but the crispy texture makes it light. Butter's Cousin - Sweet Bean Butter In a theme of butter, the cream inside also contains butter. This might be the richest one. The moist sweet bean paste with butter. A rare, up-and-coming butter sweet. It has a decent shelf life and can be used as a gift due to its cute appearance. Thank you for the meal!

I had been curious about this buttery treat for years, but it was hard to find a place that sold it. Finally, while wandering around Shinjuku the other day, I stumbled upon it at Lumine Est. It looked like a waffle, but the cream inside was soft and milky, not too heavy. It was delicious! However, at around 300 yen each, you can't just keep snacking on them casually (laughs).

This is a specialty sweet from a shop in Nasu, Tochigi. The shop also has a branch at Haneda Airport Terminal 1. The shop opened in March 23. The sweet is similar to the "gaufrettes" in Kura-mae. Originally, that sweet was inspired by "gaufres" from the northern region of Lille in France. It means a sweet baked on a griddle with a pattern. In Belgium, it's called "waffle." In Japan, Fugetsudo's "gaufre" is famous, but since Fugetsudo is originally a traditional Japanese confectionery, they recreated it using a soft rice cracker-like dough made of cake flour and potato starch, making it unique to Japan. Now, unlike the similar patisserie confection, this is a souvenir, so it has a shelf life of 10 days at room temperature from the manufacturing date (fresh confections should be refrigerated and consumed on the same day). This longer shelf life is great. The concept of "Butter's Cousin" Butter is a valuable product that can only be obtained from 4% of milk. The remaining majority (90%) becomes skim milk and is sold cheaply as skim milk powder. This sweet finds value in using skim milk as the main ingredient. It is made by "Morinomibokujo." "Butter's Cousin Chocolate (3 pieces) 972 yen" It has a chewy waffle dough, buttercream, and crunchy granulated sugar sandwiched together, providing a texture accent. The bitterness of the chocolate adds depth to the sweetness of the butter. The richness of the butter is light, as it uses skim milk, so it doesn't have a heavy richness, making it easy to eat. I think it's a great souvenir. Thank you for the meal!

Butter's Cousin @ Shinjuku Tochigi Souvenir Butter's Cousin. I've always loved it, but in Tokyo, it was only available in sets online or at the airport, so I couldn't get my hands on it. However, to my surprise, Butter's Cousin came to Shinjuku Lumine Est! I was so happy that I bought all the varieties! Even got some rusk as a bonus! White chocolate was a first-time purchase, but it's just okay. The previous four varieties are more than enough for me. I love them all. They were well received as gifts. This will be my go-to place from now on. Gotta watch out for overeating though, as they're high in fat!笑

A new dessert shop with a clever name opened in Shinjuku. It is a famous confectionery from Nasu Kogen, and it seems like this location and the airport are the only places in Tokyo where you can find it. The shop is located on the basement floor of Lumine Est, a bit hidden from the station entrance, but still attracting a constant flow of customers. The shop is small, but popular, especially among male customers due to the seasonal offerings. While Lumine Est already has Press Butter Sand, having more butter sweets options is a delight for butter lovers. The staff will explain the different products to you, with the standard 3-piece set including milk, chocolate, white chocolate, and red bean butter flavors. The most popular flavor is red bean butter, and the white chocolate flavor is limited to sale until White Day. I was torn between trying the milk flavor first, but the allure of a limited edition product won me over, so I chose the white chocolate. The payment process was smooth, and I used Rakuten Pay. The cute paper bag they put the pastries in made me happy as I left the shop. At home, I opened the package to find adorable butter-shaped boxes, with each piece wrapped in butter-like silver paper. The shelf life is not as long as fresh pastries, but still reasonable. The thin and soft waffle dough had a crispy texture, with a butter cream filling that had a sugary texture that was addictive. The milk jam in the middle tasted like white chocolate (I only bought this flavor, so I'm guessing based on the color, but looking at photos of other flavors, it seems likely). It was sweet, but with a smooth texture that was comforting. The pastries were gone in no time, and I felt like I needed more than just three pieces. While they sell individual pieces in the local area, Lumine Est only sells them in boxes, which may feel a bit pricey. The assortment options are also quite expensive, but there are unique flavors in those assortments that caught my interest. I would like to try other flavors as well, but it can be a bit of a dilemma due to the prices. Overall, it's a delicious experience, and I don't think anyone would regret trying it out. Getting these as a gift would be a delightful surprise, especially for White Day recipients!

It's a gift. It seems to be newly opened and there are long lines on weekends. Each box contains 3 pieces. They are thin but surprisingly large in size. They are wrapped in a moist dough similar to wet senbei with a creamy butter sauce. It seems that the manufacturing facility is located in Nasu District, Tochigi Prefecture, but for some reason, there are many other stores at Haneda Airport.

I visited the store on its opening day today. I like having lunch, so I was feeling a bit calm. It was located on the underground floor 1 of Lumine Est near the busy Shinjuku station. I participated in various events and tried the gachapon to commemorate my visit. I won the second prize and got a bag. I also managed to get the baked sweets that I was curious about, so I am satisfied.

A moist and crunchy texture with a sweet skim milk flavor.

I tried the popular An Butter at Lumine Est Shinjuku store. It was delicious with red bean paste and butter cream with crunchy granulated sugar inside. A box contains three pieces and costs 972 yen.