In 2008, the famous yakiniku restaurant "Yakiniku Inoue" opened its first location. Now, they are introducing a new concept. While some may have expected an upscale store in Ginza with a total renovation cost of 100 million yen, they also launched a hormone (offal) restaurant that can double as an izakaya. On a weekday before 7 PM, I visited the place with two former colleagues to celebrate one of their new jobs. We reserved a course with all-you-can-drink for 5,000 yen on Tabelog. After a 3 to 4-minute walk from Shinjuku Station, passing by the large guard and heading north on the Ootakibashi street towards Okubo, we turned into a five-way intersection where Fukushin is located. The stylish building caught our eye with diners enjoying meals on the terrace. We took the elevator to the third floor and announced our reservation at the front desk, where we were seated at a table next to the terrace. The interior was bright and clean. The table was fully prepared with plates and paper aprons, ready for us. Since the course did not require any ordering, we just asked for drinks to start! It was great to find that the all-you-can-drink option included Hoppi as well. One of my colleagues, who doesn't drink much, enjoyed the outer part of the Hoppi as a soft drink. By the way, there were several types of paper aprons, all designed in fun visuals. I ended up with one that looked like Godzilla. The course menu listed online includes the following: signature natto yukke, kimchi platter, appetizer salad, daily meat sashimi, assorted beef (three kinds), assorted pork and chicken (three kinds), and shijimi (clam) tea rice to help prevent hangovers. Everything was delicious, but the signature natto yukke was exceptionally impactful. It's wrapped in seaweed, and the harmony of natto and yukke just makes you want to drink more beer—absolutely wonderful. Additionally, the kimchi platter, featuring napa cabbage, nagaimo, and cream cheese, was unique and a great conversation starter. Since it had been a while since seeing each other, we couldn't stop talking, so I can't quite remember the specifics of the dishes, but I believe that was thanks to the unobtrusive service from the staff and the delightfully tasty food that kept the atmosphere lively. It was perfect for a casual gathering with friends. As we enjoyed ourselves, we even forgot to take photos in the latter half of the meal. Feeling a bit unsatisfied, we decided to order a few additional grilled items to finish off. Overall, the portions weren't enough to fully satiate a growing boy, so I think it's wise for those with hearty appetites to order a la carte or finish off at a nearby famous ramen shop. When we settled the bill at the table and were about to leave, the restaurant surprised us with a handwritten note and a little gift of candies. I'm particularly weak to things like that. The staff was all lively and friendly, which made me think that’s why this place is so popular. It’s really a great restaurant for when you want to meet up with friends and chat in Shinjuku. Highly recommended!

The taste rating is 3.7, but the other departments scored 2, resulting in an average score. I used points to order the black wagyu hitsumabushi set for lunch. As for the taste, I personally found the rare meat paired well with the slightly sweet sauce. The salad had a bitter flavor, along with kimchi, a soft-boiled egg, tororo (grated yam), and other seasonings, making it fun to change up the flavors. The broth had a light taste that didn’t overpower the meat. However, the service was lacking except for one black-haired female staff member. Perhaps it was because of the young students working there, but they took a long time to come and guide us after we entered. The restaurant didn’t seem overly crowded, yet ordering seemed to be a hassle for them. After placing my order, I overheard someone saying, “Today’s large rice portions are mainly for women,” which felt a bit awkward. I had ordered a large rice, so that was a strange comment to overhear. Additionally, the seat I was at made it so that every time the dishwasher was turned on, the smell of bleach detergent wafted over. Given the prices, I didn’t think it was particularly cheap, leaving me with a strong feeling that the experience was somewhat disappointing overall.

As lively as ever! The place was packed during the 7 PM hour! The staff were all energetic and full of spirit! Of course, the meat was delicious, the service was quick, and I had a great time eating! This time I focused on the meat, but next time I think I want to try a lot of the offal!

I visited with a group of five friends. I was very disappointed that the cubed liver wasn't available, but despite being busy, the staff's service was excellent, and I definitely felt like returning. Personally, I highly recommend the Tsurami sashimi and the premium beef intestines!

A discount course for two until 17:30. The appetizers are delicious and spicy. The kimchi is surprisingly amazing. The yam, napa cabbage, and cheese are exhilarating. The liver sashimi is also great. Wrapping the natto and yukke in seaweed is incredibly tasty. The grilled dishes, both beef and pork, are delicious, but the portions might be a bit small. I ordered extra kalbi and tongue from the menu, and ended up adding another hormone set. We finished off with tea rice.

*Course: 5,000 yen Famous Natto Yukhoe and Kimchi Platter Snacks Green Onion Salad Daily Meat Sashimi Beef Trio Platter Pork and Chicken Trio Platter Hangover Prevention Clover Rice Soup The highlight of the meal is the famous Natto Yukhoe, which is incredibly addictive. It's a dish that will surely delight anyone who enjoys alcohol. Although the restaurant is quite lively, sitting at the counter allows for a more relaxed dining experience. The meat is of high quality, tender, and delicious.

In the Shinjuku West Exit area, there is a yakiniku restaurant. You take an elevator to the second floor. There are counter seats and table seats, and the design features a smoke extraction system right above the roaster. Ordering is done by telling the staff what you want. The popular "kakugari liver" was sold out. For appetizers, we had a large daikon and beef stew, as well as hormone, salted beef tongue, harami (skirt steak), salad, loin, natto, heart sashimi, and grilled liver. Everything was delicious. The staff's response was bright and energetic, making for a pleasant experience. The menu offered a wide variety, including beef, pork, and chicken. Thank you for the wonderful meal!

I made a reservation for a course because it was affordable. I also ordered the liver, which is one of the restaurant's specialties, as a separate item. Later, I realized that liver was included in the course, and I wish the staff had mentioned it! (The liver in the course isn't the same beautifully shaped item as the one you can order separately, but I think the taste is the same.) I was seated right at the entrance at the counter, but water from washing dishes kept splashing on me. I understand it’s busy as the year-end approaches, but there seemed to be more staff than customers.

I ordered the hormone platter at a famous yakiniku restaurant known for its hormones, and it was incredibly delicious! My recommendation is to eat the tripe paired with cream cheese kimchi. Also, I wasn't expecting much from the black wagyu rice bowl, but it was so tender and absolutely delicious, so I definitely recommend you try it! Even in winter, they open the terrace windows wide and provide blankets, so if you're sensitive to the cold, be careful. The staff seems to be athletic college students; they are very cheerful and their positivity is contagious!

I came here for lunch because I was craving liver, but it turns out it's only available for dinner. So, I ordered the lunch eel rice bowl set and the hormone mapo tofu. The eel rice bowl was delicious, and it came with nice toppings like tororo, a soft-boiled egg, and kimchi for 1800 yen, which is a good deal. The mapo tofu was also quite tasty, with a good amount of Sichuan pepper; it was a bit on the spicy side. There were a lot of couples dining in, and the staff was friendly. I recommend this place for a date lunch. I’ll definitely come back for dinner!

This is a yakiniku restaurant located in the Shinjuku West Exit area that also serves lunch. The building's sign states the operating hours are from 5 PM to 11 PM, but they do offer lunch service. I had the pork soup set for 900 yen. The pork soup had a nice thickness and a slight sweetness, and the pork belly was delicious. I left feeling very full.

First of all, the staff greeted us with a youthful and bright energy, which made us very satisfied. The menu is extensive, with a rich selection of raw and grilled dishes. Although it's reservation-only, there are quite a few walk-in customers. I invited a friend from abroad, and they were also very pleased! However, I did have one concern. A female customer ordered sake, and they served it in a mini bottle as it is, which I felt was a bit lacking in elegance. If it had been served in a small sake cup or a cut glass, the taste would have been enhanced even more.

I visited this restaurant on a day off, but now I can’t remember if it was yesterday or last year... or even 10 years ago! Time feels distorted, and I’m like a parallel version of myself. The menu has a lighter portion size, allowing you to order a variety of dishes like tongue, hormone (offal), and raw heart. It’s perfect for casual yakiniku! However, the hormone mapo (a spicy dish) was a bit too sweet for my taste, and the sauces seemed designed more for those who prefer sweeter flavors rather than for drinkers. I understand that not all restaurants cater to drinkers, but I feel this place would really appeal to younger people. Overall, it was a delightful meal! Thank you! ★

I went to Inoue for a reward grilled meat dinner, and it was amazing! I enjoyed my favorite dishes like Yukke, tongue, harami, and seseri, along with a variety of meats. Everything was delicious! The kimchi platter included long yam kimchi, cream cheese kimchi, and fresh kimchi, which paired perfectly with the meat. It was the best combination! I definitely want to go back and eat there again!

The undercut lever hairstyle sells out quickly, so it’s better to reserve one in advance. The staff were handsome, but the billing was a bit haphazard! I tried to use my T-points, but they weren’t deducted, and I was charged for an appetizer that wasn't served. I ended up with a bill of 8,700 yen, even though it initially came to around 11,000 yen. It was honestly amusing; I had reserved a private room but ended up at a regular table. And even though I didn’t order a course meal, I was placed on a drink-all-you-can plan.

This was my first visit. I won 1,000 V points on Tabelog and was looking for a place to use them for lunch, so I came here. It's located about a 6-7 minute walk from Shinjuku Station. The restaurant is on the second floor, and as you take the elevator up, it directly leads to the entrance. There are counter seats on the right and spacious table seats on the left. It was around 2 PM on a weekday, and the place was about 10% full. I ordered the Black Wagyu Hitsumabushi set for 1,800 yen, and it arrived in about 3 minutes. That was super fast! The pre-made salad was surprisingly delicious, with a hint of bitterness from the shungiku (edible chrysanthemum). The dressing was soy-sauce-based, containing onions, and had a pleasant balance of sweetness and acidity. The bento box was filled with red meat arranged like roasted beef. Unfortunately, the portion of meat was on the smaller side. The rice had a nice chewy texture and was topped with a sweet sauce. The meat tasted good, with pleasantly sweet fat, but unfortunately, the thicker pieces were a bit tough and hard to chew. On the side, there were kimchi, wasabi and seaweed, tororo (grated yam), and a soft-boiled egg. The kimchi was good as a pickle, while I saved the wasabi and seaweed for making ochazuke (rice with tea). The tororo came with a little dashi (broth) and sweet soy sauce mixed in, which was so good that I could eat it with just rice. It was quite delicious. Mixing the soft-boiled egg with the meat and rice was just as I imagined it to be—delicious! Finally, I put the meat and rice into a small silver bowl, added the wasabi and seaweed, and poured the dashi over it to eat. It was definitely tasty. The seaweed being in flakes and crispy was a nice touch. Even though I was concerned about the small portion of meat and the tougher pieces, I was satisfied with the meal. I ended on a high note by enjoying the tororo one last time before leaving. The price is a bit high; I heard it used to be 1,200 yen, which would have been great back then. Next time, I want to try the weekday-only Mapo Tofu set for 900 yen or the Pork Soup set for 900 yen. Thank you for the meal!

After work, I went out for dinner with a colleague around 8 PM on a weekday! Since there were two of us, we were seated at the counter. Here’s what we ordered: **Drinks:** - Black Label Beer: 638 yen - Garlic Sour: 550 yen - Freshly Squeezed Orange Sour: 660 yen - Oolong Tea: 440 yen **Food:** - Appetizer: 550 yen - *Kakugari Liver*: 1,320 yen - *Hormone Mapo*: 660 yen - *Signature Natto Yukhoe*: 715 yen - Heart Sashimi: 660 yen - Fresh Kimchi: 352 yen - Inoue Salad: 550 yen - Beef Tongue: 1,210 yen - *Beef Hormone*: 660 yen - Beef Hormone Mix: 880 yen - Small Rice: 400 yen - Large Rice: 500 yen - Black Wagyu Beef Bowl: 1,078 yen I highly recommend the Kakugari Liver, Natto Yukhoe, and Beef Hormone! These three dishes are a must-try!! Especially since, as the restaurant's name suggests, the hormone dishes are delicious and you'll want to eat more! They also go well with rice! The Kakugari Liver is only available until sold out, so if you get to try it, consider yourself lucky! I definitely plan to visit again!

It's a weekday lunch featuring Matsusaka beef hitsumabushi. The fat is sweet and not too overwhelming. It comes with side dishes like kimchi, grated yam, and onsen tamago (soft-boiled egg). First, I enjoyed the beef and rice on their own… the meat is tender, and the sweet sauce pairs well with the rice… this alone is delicious. Next, I tried it with kimchi… this also has that great barbecue restaurant vibe. Then I moved on to the grated yam and onsen tamago, and finally, I finished it off with broth as a kind of ochazuke (rice with tea). The flavorful broth was great as well. The only drawback is that there wasn't enough rice… However, it's just right for a healthy meal!

A reasonably priced yakiniku restaurant where you can enjoy fresh horumon (offal)【Menu Items】・Oden (appetizer) ・Kakugari Liver ・Natto Yukke ・Horumon Mapo Tofu ・Tsura Mi Sashimi ・Low Temperature Bukkake Negi Liver ・Beef Tongue ・Wasabi Kalbi ・Inoue Beef Horumon ・Kuroge Wagyu Donburi ・Bukkake Udon【Kakugari Liver】The freshly sliced liver has a thick texture, with no smell, delivering both umami and sweetness—definitely a must-order!!【Natto Yukke】The original natto pack is fantastic, with a shelf life of about 30 seconds; it has a nice spiciness and the texture of takuan (pickled radish) is delightful. Great to enjoy wrapped in seaweed! Perfect as a snack!【Horumon Mapo Tofu】Spicy and appetizing; pairs well with both rice and alcohol, served with fresh green peppers on the side for a flavor change.【Low Temperature Bukkake Negi Liver】The low-temperature cooked liver has concentrated umami, complemented by the rich and plentiful green onions! The oden served as an appetizer is flavorful, with the radish being soft and delicious! The paper aprons have various fun designs.✅Recommended for liver lovers ✅Recommended for yakiniku fans *Always crowded, so reservations are recommended! With all this food and drinks, you can enjoy for about 6000 yen per person—great value!【Hours】［Monday to Friday］11:30 AM - 3:00 PM 5:00 PM - 11:00 PM L.O. 10:00 PM［Saturday, Sunday, and Holidays］11:30 AM - 11:00 PM L.O. 10:00 PM【Closed】December 31, January 1, January 15, January 16【Seating】54 seats【Payment】・Credit cards accepted⭕️ ・QR code payments accepted⭕️ ・Electronic money accepted⭕️【Address】2F Toko Building, 7-15-17 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 3-minute walk from Toei Oedo Line "Shinjuku Nishi-guchi Station" D-5 exit☎️ 03-5358-9559

This time, I visited Hormone Inoue with a friend. I had heard from my friend that Inoue's grilled meat was delicious, so I was looking forward to it, and I was very satisfied with the experience! Personally, I really liked the large square liver, mapo tofu, and natto yukke. (It was my first time eating such a large liver!) Thank you for the meal!

We made a same-day reservation for two people on a holiday evening. The restaurant was clean and bright, with no smell of smoke, and although we sat at the counter, it felt comfortable. The meats were fresh, and the liver was impressively thick and satisfying to eat. Grilling it was a bit challenging, though... The staff were pleasantly friendly. One downside was that there was a speaker directly above our seats, so the loud music made it a bit difficult to have a conversation.