There was a column in a magazine that mentioned a phenomenon where some green convenience store fans are visiting blue convenience stores. The reason behind this is the bran bread. The blue convenience store mentioned is LAWSON. It seems that people who are reducing their carbohydrate intake are buying bran bread, so I decided to try it out myself. I bought two types of bran bread from LAWSON - a tomato cheese bread (which I mistakenly bought) and a sesame stick with bran. The sesame stick was delicious, with a rich buttery flavor and lots of sesame seeds. It didn't feel like it was restricted in any way, just a tasty bread for health-conscious adults. LAWSON's bran series seems to be a good match for those looking for a healthier option. I would like to try more of their products in the future.