It's becoming a routine for me to start my morning in Shinjuku with the morning curry at Eleven Imasa in Shinjuku West Exit Keio Mall. This time, I went for the Chicken Curry in large size (390 yen + 120 yen for large). This curry rice really hits the spot for my morning wake-up call. The spiciness is just right, and the tangy curry roux is irresistible. Looking at the table notice, I learned that the Chicken Curry roux is simmered with several spices and a large amount of tomato puree. I also found out that the Beef and Pork curries have different roux blends, which I didn't know despite being a long-time customer. I feel embarrassed about my lack of knowledge and now I'm eager to try the other curries too. When it comes to affordable curry rice near Shinjuku West Exit, I always thought of C&C Curry Shop on the Keio Line, but Eleven Imasa offers authentic taste at a great price, making it the ultimate curry shop. I was surprised to find out about this strong competitor right near the Keio Line station. They also introduce limited-time menu items with rice toppings, so I can't take my eyes off this place. I'll report back on my next visit.

On a regular morning, at the underground shopping street called Keio Mall located just outside the ticket gate of Shinjuku Station on the Keio Line. In the mornings, this street, which is usually bustling at night, is quiet. In the midst of this, the shops that serve breakfast all open their shutters at once at 7 am to start their business. To take advantage of this, salarymen wait in front of their favorite shops, playing with their phones while waiting for them to open. On this day, I visited 11 Imasa, a curry shop just 7 seconds away from the transfer gates of the Keio Line and JR Shinjuku Station. This shop is a must-visit when talking about Shinjuku without trying their curry! The shop is run by a company called Imasa, which values the principle of "once in a lifetime", hence the name of the shop. I ordered the Morning Curry Set A (tax included 480 yen) at the ticket machine in front of the shop, which includes curry rice, salad, and a mini lassi. You can choose between pork, chicken, and beef curry roux. When I arrived at the counter, the lassi and salad were served in just 5 seconds! The lassi had a light yogurt taste, and the salad had potato salad on top, making it a good deal. I drizzled onion dressing over it and enjoyed it with a crunch. The beef curry, which arrived quickly, had a rich and complex spice flavor, surprising me with its authenticity. It had a kick to it! The visual presentation was like a children's pool, with no solid pieces and spread thinly on the plate. This is definitely for adults! I enjoyed it with the cucumber and fukujinzuke on the table and quickly finished my meal before heading to work.

I sometimes go to a curry restaurant called Imasa near the Keio Line ticket gate at Shinjuku Station. I ordered the "Yokubari Curry" which has three different types of curry on top. It's easy to eat but spicy enough to make you sweat. If you're unsure, go for the most popular option - the basic German curry. It's the most delicious one!

Menchi curry for 610 yen at Curry House 11 Imasa. Whenever I'm in Shinjuku during the day, I always stop by. I arrived at 12 o'clock and there were two empty seats at the counter, so I was able to get in easily. The turnover is fast, so even if you have to wait a bit, you can get in quickly. The curry sauce is delicious. The perfect blend of spices that enhances the sweetness is addictive. Today, I had the menchi curry. The menchi is also large with plenty of onions, giving it a crispy texture. The kitchen also seems surprisingly spacious. You can feel the impression that they cook properly inside the restaurant. Next time, I'll have the usual German curry. Thank you for the meal.

Tuesday, 34°C, rainy then sunny. Arrived right at 12:00 with 6 people in line outside. Bought food tickets at the vending machine, got to the front of the line, waited 10 seconds, then got seated. Ordered spicy Indian chicken curry for ¥660 and chicken cutlet for ¥230. 3 female staff members and 1 male staff member quickly served the food within 1 minute. The curry was slightly spicy with two pieces of tender chicken, and the crispy chicken cutlet had no excess oil. Delicious, affordable, and fast service. Overall, the curry was a success.

The fun meetup ended quickly. It was great to see everyone after a long time. Oh, I'm hungry now! I visited the restaurant for the first time at around 8:30 pm on a holiday. Chicken Cutlet Curry for 620 yen (including tax). The curry was thin and I couldn't see much of the ingredients. The spiciness was medium. I poured the special sauce on the chicken cutlet and it was satisfying. The cutlet was thick and the pieces were slightly large. I also tried adding the curry hot sauce (spicy oil) on top, but it was too much. It seemed quite spicy, so it would be better to adjust it more carefully. There were 4 customers before me and no customers after me. The waitresses were efficient. I ordered a large serving, so I left feeling full and satisfied. Thank you for the meal!

I have been going to this restaurant regularly for several decades (a few times a year). I recently had their delicious German curry, which has maintained the same great taste since the old days. In fact, I think I've only ever had German curry there (lol). I hope they continue with the same flavor.

Today, I worked from home in the morning and headed to the office for a meeting in the afternoon. While the trend of going to the office is increasing, I stick to my own pace. Of course, I don't mind taking the crowded train in the morning when necessary, but I have graduated from feeling the need to do so every time. Everyone being equally unhappy together doesn't seem right, does it? That being said, it directly leads to enjoying lunch along the way. However, today's meeting has a set start time, so my options are limited to the area around the station. Today's lunch was curry again (*´▽｀*) German curry (extra large). The curry mountain has half-cut long sausages placed in all four directions, with two pieces of cut green beans placed in the east and west directions like a round log bridge. And like rapeseed flowers blooming all over, yellow corn is sprinkled. Ordering extra large gives a satisfying feeling. However, unconsciously, when I hear "German," I associate it with potatoes, so the absence of potatoes in German curry leaves a slight sense of loneliness.

Just visited Curry House 11 Imasa for the first time and it was amazing! The cost performance is unbelievable. Located in Tokyo, near Shinjuku Station, this popular curry spot offers delicious beef curry with a medium spice level and boiled egg topping. The service is quick, the prices are low, and the taste is fantastic. I might even like it more than Coco Ichibanya. They only have counter seats available, but it's worth it for the great value. If you love curry and good food, you should definitely check this place out! #TokyoGourmet #ShinjukuGourmet #ShinjukuStationGourmet #KeioMall #CurryHouse11Imasa #FirstVisit #LongEstablishedRestaurant #PopularSpot #BeefCurry #MediumSpice #BoiledEggTopping #QuickService #Affordable #Delicious #GreatCostPerformance #CurryStand #Foodies #CurryLovers

I had the pork cutlet curry. The cutlet, curry sauce, and rice were all light, but the portion was satisfying once finished. The free pickles were also delicious. I used to come to this restaurant occasionally when I was a student (about 30 years ago). I felt happy with the unchanged taste and atmosphere. I hope this restaurant continues to thrive.

I have always had a weakness for limited-time menu items, and it's something I've been drawn to since a long time ago. Thanks to this, I can continue living as a food blogger (^_^;) While walking in Keio Mall, I came across a poster advertising an enticing menu. I decided to try it out. This time, I visited Curry House 11 Imasa after a hiatus of 4 and a half months. I purchased my meal from the ticket machine and then sat at my favorite seat. The lack of partitions at the counter seats provides a clear and refreshing view. I ordered the Tuna Keema Curry for 740 yen. The poster advertised it as being full of vegetables and mildly spicy. It was served in less than 3 minutes. The dish arrived on a black round plate with sliced boiled eggs as toppings. The colorful vegetables added a beautiful touch to the dish. I took a bite of the curry, which had a thick texture and was mildly spicy as advertised. For those who prefer a sweeter taste, be aware that this curry is of normal spiciness. The tuna mixed into the curry was a taste that I particularly enjoyed. The summer vegetables included bell peppers, onions, eggplants, and more, providing a delightful array of colors. To finish off the meal, sliced boiled eggs were served, which always uplifts my spirits. The two types of pickles on the table complemented the curry perfectly. The reasonable price and the fact that they offered a curry suitable for the summer season made me happy. I look forward to revisiting this restaurant in the future, focusing on their limited-time menu items. Thank you for the delicious meal. *There were also many foreign customers visiting, experiencing Japanese curry here is a wonderful thing.

Revisited. A curry stand located inside Keio Mall near Shinjuku Station. It is conveniently located near the station and operates continuously from the morning, making it very convenient. In addition, it offers a rich and unique menu at a reasonable price, making it a model curry stand that can be called a benchmark. I visited during a time that was a bit late for breakfast and a bit early for lunch. At such times, the fact that they operate continuously from the morning is much appreciated. It was still within the time frame to order from the morning menu (a discounted set menu), but I was intrigued by the Stamina Curry menu, so I purchased that ticket. Stamina Curry (810 yen) Since it is a curry stand, there are only counter seats available. It's nice that condiments are provided on the table. After all, Japanese curry needs condiments, right? Another great thing about curry stands is that the food is served quickly. It was said that Stamina Curry takes a little longer to be served, but it was still served in about 2-3 minutes. It is a dish with curry rice topped with sweet sauce stir-fried pork belly and a hot spring egg. Garlic chips are also sprinkled on top. The aroma of curry spices and garlic combined makes you incredibly hungry. Although the curry sauce was labeled as medium spicy, the sweet seasoning of the pork belly makes the curry not very spicy. When you crush the hot spring egg and mix it lightly before eating, although it doesn't look visually appealing, the taste is quite good. It tastes like ginger pork with curry flavor, but it goes well with the strong garlic flavor, making you want to keep eating with a spoon. There is chili oil and garam masala on the table, so adding a little chili oil made it the desired level of spiciness. By default, it's a bit sweet, so I prefer it a bit spicier. I finished it in less than 5 minutes. Even in the midst of a decrease in appetite in the middle of summer, eating this makes it seem like you can live a life free from summer fatigue.

Today, I had curry for breakfast. Although having curry for breakfast is common now, this restaurant seems to have been serving breakfast curry for a long time. They only accept cash for payment. As someone who prefers cashless payments, I would be happy if they added the option to use Suica or other IC cards at the ticket machine.

Yesterday, I had work in Yokohama and went there, only to realize that I had the wrong date (;´д｀)ﾄﾎﾎ… On the way back, feeling hungry as I hadn't eaten breakfast or lunch, I thought, "Not in the mood for soba or ramen...". Since a certain curry shop in Shinjuku underground had declined in taste, I decided, "I know! Let's go to Imasa!!" I went to Curry Shop Imasa. There were various curry displays on the menu, but I noticed corn and ordered the "German Curry". It came with two cut sausages, a generous amount of sweet corn, medium-spicy curry roux, fukujinzuke, and Imasa's unique aokappa pickles all you can eat. "Yes, this is it ♥" Imasa still offers its reliable curry. There was a new menu with back fat, but I'll try that next time.

Chicken cutlet curry for 550 yen → 580 yen → 620 yen. Topping cheese for 90 yen → 100 yen. It's not explosively delicious, but there are days when I just crave this chicken cutlet curry. It's basically a sweet curry, so I make it spicy with hot oil. I load it up with fukujinzuke and pickled cucumbers. My theory is to eat the first bite as sauce chicken cutlet curry rice without adding the curry roux.笑.

There is a restaurant where you can eat curry starting from 500 yen. You can't choose the sweetness or spiciness level, but the spiciness varies depending on the ingredients. Right now, they are selling a delicious-looking pork backfat curry as part of a campaign. The restaurant is located in a mall-like area in the Keio shopping street near the station, and during lunchtime, it's full of office workers.

I happened to stop by while shopping. The curry tasted familiar, nothing too surprising but simply delicious. What surprised me was the price - pork curry for only 500 yen. The staff were efficient and friendly, and they made sure to keep refilling my water glass.

Curry Exploration in Shinjuku Keio Mall Curry Stand Edition Located in the Keio Mall in Shinjuku, a popular curry stand can be found in the basement of Keio Department Store at the west exit of Shinjuku. If you've passed by Imasa before, you might recognize it. The open and popular curry stand Imasa, which is pronounced "Eleven Imasa" due to the company name "Imasa," has been a beloved establishment for a long time. It opened in 1964 and has been in operation for 60 years, offering a wide range of dishes at one point, from Japanese cuisine to curry and spaghetti chains. Currently, it operates as a single curry stand. In 1976, it opened at Keio Mall, making it the first time in its history to operate at the mall. It is open from early morning to late at night at the mall, with curry sets being popular in the morning starting at 7 am. The set includes potato salad and lassi at an affordable price. The curry is also popular in the evening, where you can enjoy a bowl of curry. There are two entrances, each with a ticket machine. The interior of the store only has a counter with seating for 25 people. During lunchtime, salarymen line up at the entrance, and a wide range of customers, from students to seniors and women, frequent the establishment. The appeal lies in its diverse selection and affordable prices. Pork and chicken curry are available for a coin, with the price recently increasing to 500 yen. The basic options include chicken, pork, beef keema, and Indian chicken, each with five toppings. There are over 20 toppings available, ranging from soft-boiled eggs to big chicken cutlets. The new specialty, Stamina Backfat, features a spicy-sweet backfat topping on the curry, becoming a popular and somewhat mischievous menu item. The backfat curry salad was added as a challenge, and it arrives in just a few minutes with its powerful backfat curry appearance. The curry is topped with pork belly that has been simmered in ginger and soy sauce in the store. The backfat adds a rich and mild flavor to the curry. Surprisingly, the curry has a light taste. Imasa curry has a gentle flavor as its base, with table condiments being essential. The curry can be transformed with the special sauce on the table, adjusting the spiciness as desired. Garam masala adds fragrance and spiciness, while oil provides a strong kick. You can adjust the spiciness and flavor with the sauce, overcoming the richness of the backfat. There are various ways to enjoy it, with each bite being thoroughly savored. For some reason, the flat spoon makes it easy to eat. After 9 pm, people continue to enter one after another, creating a scene typical of Shinjuku with people passing by on their way home. It is an excellent place to eat quickly and affordably. With the Odakyu's dismantling work beginning and the layout changing, Shinjuku Station and its surroundings are undergoing major renovations. Imasa, a single curry shop, is a place you'll want to try now.

- Greedy Curry Medium Spicy (640 yen) *3 types: Chicken & Pork & Beef Visited a curry stand located right outside the central exit of Shinjuku Station on the Keio Line. Visited at 18:56 on a weekday. The place was about 50% full. Since it was dinner time, customers kept coming in one after another, and the place was around 80% full on average. The curry arrived at 18:58. This is the main store where you can enjoy different types of gravy and toppings. It was my first visit, so I ordered the Greedy Curry where you can enjoy 3 types of gravy. The curry was served neatly divided into 3 portions, like 3 slices of bread. The yellow color of the boiled egg served as a beautiful accent. Each portion contained a piece of meat. - Chicken: Quite sweet. The acidity, similar to ketchup, is impressive. - Pork: The spiciest of the three. It has a distinctive aroma of spices. It's cinnamon. - Beef: Among the three, this one has the most stickiness, but it's not too thick. It seems to contain various spices that blend together seamlessly. Personally, I prefer beef curry, and this curry was drinkable like a beverage. I enjoyed it. Next time, I would like to try the full-size beef curry. Thank you for the meal.

I chose the Indian chicken curry after reading the comments, but many people added toppings to the 500 yen curry. Some people just ordered the 500 yen curry. Also, I saw a few people asking for extra pork fat. The coleslaw might not be worth the price.

This is a curry restaurant in Shinjuku where you can eat quickly. I was in the mood for curry but didn't feel like going far from the station, so I decided on this restaurant near the station. I didn't worry about toppings and was able to get a curry for less than 1000 yen. I think the cost performance is great!