まめぞう
I happened to watch the episode of "Matsuko no Shiranai Sekai" on TBS on July 24, 2018, which featured DEEN's vocalist, Hideaki Ikemori. I was surprised to see him, as it has been over 20 years since then, but his style, way of speaking, expressions, and the charm that appealed to maternal instincts have hardly changed from the atmosphere of those times. In the early to mid-1990s, there was a period of great success for Being Inc., led by Daiko Nagato. ZARD, WANDS, Maki Ohguro, T-BOLAN, and others had huge hits. DEEN was also part of that success, with a string of hits from 1993 to 1996. Hideaki Ikemori loves soba noodles, and it was mentioned that he would explore different soba restaurants during national tours. He has made several appearances on "Matsuko no Shiranai Sekai" since then. On June 13, 2022, he opened "SOBA CAFE IKEMORI" in Akasaka, which he personally designed the menu for and produced. Upon further research, I discovered the Umeiya Tatsuo Pickles Shop. The website of Umeiya Tatsuo Pickles Shop is still active, and the company is headed by President Kazuo Kamihayashi, who is also the president of DEEN's management company, Good Day. Nagano Factory, which produces and sells three types of soba noodles supervised by Hideaki Ikemori, is part of this. Additionally, an article on Dime magazine mentions that Kazuo Kamihayashi was involved in setting up the Umeiya Tatsuo Pickles Shop with the late Tatsuo Umeiya, who was managed by Hirozumi Do Production (now Nagara Production), and later established Good Day to handle management. The mastermind behind the Umeiya Tatsuo Pickles Shop, which used to exist in tourist destinations all over Japan, was Kazuo Kamihayashi. Therefore, with the expertise and production routes already in place, Kazuo Kamihayashi teamed up with Hideaki Ikemori to launch this new venture. I decided to visit the restaurant. The prices were quite high, with the mori and kake soba priced at 1,200 yen. I entered a building that looked like a music office and went to the shop on the first floor at the back. Two female customers came out, and inside, there were two other female customers. I sat at a table for two and ordered the recommended "Kakumei Tsuke Soba" for 1,400 yen. The soba noodles were white and soft, cooked just right. The warm dipping sauce had a spicy flavor with a crunchy texture of green onions and black pepper, enhanced by the flavor of sesame oil. I dipped the noodles and tasted a somewhat nostalgic flavor that reminded me of cup noodles or cup soba soup. The portion was not very large, and just as I finished eating, they brought me a bottle with soba water and gray powder in it. They said it was for flavor enhancement. I poured the soba water into the dipping sauce, and when I drank it, the sweetness of the sauce subsided. I then sprinkled the powder labeled "Happiness Dashi" from a bottle labeled with bonito extract into the sauce. The aroma of bonito filled the air. It turned out to be bonito extract. Hideaki Ikemori's name was also on it. The two women who had been eating before were now shopping in the souvenir corner. They seemed to be fans of Hideaki Ikemori due to their age. Later, a group of young men from the neighborhood, five people followed by three people, came in. It seemed to be quite popular. I paid with PayPay and received a point card, a large coupon with Hideaki Ikemori's photo on it, and even a DEEN merchandise mirror. Now, will this be the second success after Tatsuo-chan Pickles?