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Udon Exploration Chain Store Criteria Search Edition
There have been several udon booms, with a fervor for udon tasting in the 90s and the 2006 movie "UDON" leading the trend nationwide, popularizing chain stores such as Marugame Seimen and Hanamaru Udon that play a role in promoting Sanuki udon. Hanamaru Udon, founded in 2000 as a food and beverage division of an apparel company in Takamatsu City, Kagawa Prefecture, started the trend, while Marugame Seimen also emerged in the same year, focusing on creating a pop and female-friendly store concept inspired by the udon boom. The founding store, Kita store, still exists and proudly displays the original signage from its establishment, emphasizing its birthplace. Marugame Seimen expanded its stores earlier, opening its first store outside Kagawa in Kurashiki in 2002 and starting a franchise business the same year, marking the beginning of its rapid growth story. By 2003, it was moving towards multiple stores, operating a factory in Chiba to reach 50 stores and establishing a solid base with its Tokyo headquarters. In August of the same year, it exceeded 100 stores and surpassed 150 stores in December. It expanded its stores earlier than Marugame Seimen, becoming part of a major corporation. In 2004, it formed a business alliance with Yoshinoya T&C and moved its registered head office from Takamatsu to Ginza. In 2006, it became a subsidiary of Yoshinoya. Since 2006, it has introduced a udon season ticket, offering a 100 yen discount every day for one month for 500 yen. In 2018, it collaborated with Yoshinoya and Gust, and by 2020, it had exceeded 500 stores, although there is a significant difference between Marugame Seimen, which has over 1,000 stores in 47 prefectures since 2011. The two companies are often compared as they aim to become chain stores, each having different attitudes stemming from their origins, with notable differences in their approach to customer demographics. Customers who did not receive Hanamaru in their childhood express a desire to receive it, and the origin of the name Hanamaru is intriguing. The company produces fresh noodles in its own factory, incorporating food fiber equivalent to one lettuce per serving, showing consideration for health, such as transitioning to fiber-rich noodles. Although it is authentic, it also considers individuality and dietary lifestyles, making customers happy. Udon is ordered last in the Kagawa-style self-service system, similar to Marugame Seimen, but with a slight difference in the order of ordering udon, choosing from large, medium, or small portions, deciding between cold or hot, setting the menu, ordering at the cash register, waiting for a while for it to arrive, receiving the udon, paying, and then garnishing it with condiments like green onions according to your preference before enjoying it. The gentle, freshly made udon has a clear, bright broth that is not fishy but has a gentle, soft umami flavor. The udon noodles are smooth, light, with a good bite, and have a slight elasticity, using wheat from Australia with a focus on health with added food fiber. The broth is made from Seto Inland Sea dried fish, combining Umami and mackerel with Kagawa soy sauce for a mild taste without strong flavors. Accepting new values with a flexible mindset unique to the group, it conveys the deliciousness of udon, showcasing the unique charm of chain stores that are slightly different from the famous Sanuki udon restaurants. One thing to note is the working style of the staff, who have a relaxed and friendly demeanor, making it a casual and welcoming place to visit.