I met up in front of this shop, and my friend bought me this (*//∇//*) It was because the dorayaki we had earlier was so-so, so my friend bought me this bread instead!! It's so fluffy and chewy, with a milky taste, super delicious!! It's the "Sougou Nogami" 2-pound loaf, which also contains honey in the dough, so it has a hint of sweetness even without any toppings. What's unique about this bread is that they use margarine. They finish it without emulsifiers, colorings, preservatives, or flavorings, and have reduced trans fatty acids to 0g, making it a unique bread. That's why it's so delicious~(*⁰▿⁰*) My friend gave me a 2-pound loaf, but it's so delicious that it's going to disappear quickly haha.

Shibuya Tokyu Food Show event purchase: - "Raw" Shokupan Cookie (Plain): It's true, it's a cookie but tastes like shokupan bread. It's a mysterious flavor that makes you want to add cheese or toppings. - "Raw" Shokupan Chocolate Cookie: The cocoa flavor is strong, not much like plain shokupan bread. The cookies are large and one piece can make you feel full, which is also reminiscent of shokupan bread.

A bit sweet and fluffy texture. It's a taste that makes you want to eat it regularly. I tried it as a side dish for beef stew and curry before, but it was a bit too sweet to pair with them... I recommend enjoying it on its own with some butter. When putting butter on it, the bread tends to get squished, but if you put a dollop of butter and microwave it for about 10 seconds to melt it, the fluffy texture of the bread remains intact!

Recently, the high-end bread industry, which conveys a sense of hardship, is represented by Nogami Azabu-Juban store, a pioneer in this field. Previously, there used to be long lines of customers carrying multiple bags of bread. On this day, there were no prior customers. The regular loaf, sliced, costs 486 yen, and the Kuroyama loaf, also sliced, costs 486 yen. The Kuroyama loaf, made using the "kogashi" method, was quite fluffy and sweet, and tasted delicious. Although it is pricey, I really enjoy this kind of bread.

I purchased the Kuroyama Nogami bread from the famous Nogami-san, known for their premium quality bread. While it is said that Nogami bread is best eaten as is, I personally like to lightly toast it before eating. It was fluffy, moist, and had a perfect level of sweetness. Slicing it thick and adding butter made it even more delicious. It seems like a great option for souvenirs or gifts due to its reasonable price!

Smooth, moist, and fluffy bread. Even the crust is soft and can be eaten endlessly when fresh. Although a 2-pound loaf is big, it surprisingly gets finished quickly. I'm a bit worried about the calories, so I decided to toast it, spread butter, and add jam towards the end. I prefer either strawberry or blueberry jam. The pistachio jam isn't bad, but it doesn't taste like pistachio. It's more like a milky green jam.

I received a gift of rusk from a teacher I am grateful to, while waiting for a meeting at Mansions Tokyo nearby. I didn't know that such snacks existed! I enjoyed it during tea time and with breakfast soup in my room. It's crunchy and easy to eat. Maybe it's because the bread is delicious, but I can't stop eating this rusk. Thank you for the treat! ＼(^o^)／

I was able to purchase Nogami-san's bread after a long time due to a fortunate encounter. I had it the day after I bought it and the day after that, both times simply toasted in the oven without adding anything. The bread was still as dense and heavy as ever, with a fine and chewy texture and a subtle sweetness. It feels like the standard for high-quality bread. Thank you for the meal. It's not something I can have every day due to the price, but I'd like to enjoy it occasionally.

I often buy this for breakfast! My child puts an egg on top and eats it while saying it's delicious. My son didn't used to like bread, but he seems to have started liking it after eating this. He now asks for bread every morning!

Nogami Bi Azabu Juban Store on Tabelog - Regular (2 loaves) for 864 yen (tax included). I finally decided to try it out. I'm sure everyone is familiar with the "Nogami bread" that sparked the bread boom. It has a fragrant wheat and gentle sweetness from honey, creating a moist and chewy texture that is irresistible. The slight sweet taste makes it soft and delicious even up to the crust, enjoyable for both children and elderly. Nogami's bread features: - Using the highest quality 100% Canadian wheat flour - No eggs are used - Utilizing the natural sweetness of fresh cream. Thank you for the delicious meal. Address: 1-9-7 Azabu KF Building 1F, Azabu Juban, Minato-ku, Tokyo. Phone: 03-6441-3188. Business hours: 11:00-19:00.

When it comes to high-quality shokupan (Japanese bread loaf), the first time I tried Nogami's shokupan, my perception of shokupan changed. While bakery shokupan is delicious, the fluffy and chewy texture of this one made me question if it truly is shokupan. It can be frozen, although the taste does diminish slightly. However, the deliciousness of this loaf is so irresistible that it never stays in the freezer for long. It pairs well with white wine, offering a pure taste and texture without any saltiness or sweetness. The term "high-class" truly applies here.

Good job! This is Adalog. Takeout: 1 loaf for ¥432 (tax included). "Nogami" was the pioneer of the high-end raw bread boom. The Azabu-Juban branch is now considered the headquarters in Tokyo. The boom has already died down, and it's empty on weekdays during the day. This time, I bought 2 loaves for gifts and 1 loaf for myself. At ¥400, it's delicious. Compared to regular bread, it has a fine texture and is milky. It's also soft all the way to the crust, which is a distinctive feature. It's more enjoyable to eat it raw. Of course, it's also delicious when toasted. It's good, but not worth waiting in line for, and personally, I'm a bit tired of this bread boom. However, it's still appreciated as a gift. Perfect for when you're stuck on what to give.

I happened to have some business in Azabu-Juban and discovered Nogami's store! Perhaps because it was a weekday during the day, there were no customers in sight... I knew that there used to be long lines when they first opened, so I saw this as a chance! I was happy to see that they offer a 1-kilogram size as well. The crust is firmer than I expected, but soft (´∀｀*) I want to be buried inside this bread!! lol I can understand why it's popular, but personally, I don't think it's that amazing. Maybe I had set my expectations too high...

Carrying a paper bag like this seems to be a trend, or rather, it gives off a celebrity vibe, don't you think? (laughs) It used to be popular and you had to line up to get it, but now you can easily purchase it as soon as you enter the store, so I finally decided to buy it! "Nama" Sliced Bread (5 slices) (¥432) Compared to regular cheap bread that you can buy for around ¥100, the price is certainly higher as it is marketed as "luxury." They boldly claim that they don't make bread that is just sweet, right? Following their advice, I purchased one that had been left overnight! Please tear it by hand. However, maybe my expectations were too high? Perhaps because high-end bread is now available even at convenience stores? There wasn't much of an impressive taste... (＾ω＾) ... Hmm, maybe I'm satisfied after trying it once? (laughs) Thank you for the meal! ☆彡

I have been waiting for this day to come, and finally it has arrived. It was a Saturday noon on a holiday. Customers were coming in continuously, but there was no line. I bought a loaf of fresh bread for 432 yen. I was surprised by how soft it was when I picked it up. I decided to eat it while it was still warm. It was slightly sweet, moist, and delicious. It reminded me of the time when I first tried a butter roll in elementary school and fell in love with it. I used to eat about 8 rolls a day and ended up being teased by my crush for it. Ah, those were the days. The bread brought back memories of that time. By the way, they use a healthier margarine with lower trans fats instead of butter. I will definitely visit again! Thank you for the meal!

Nogami, a famous high-end bread shop. I had never tried it before, but I had a reason to go to Azabu-Juban, so I went. The shop has a sophisticated appearance, like a refined Japanese confectionery store. They only have one type of bread, which you can buy by the loaf. In many high-end bread shops, they often don't slice the bread, but here they were kind enough to offer sliced bread as well. It's not cheap at 432 yen per loaf, but considering that even regular bread shops are selling bread for over 300 yen these days, it doesn't seem overly expensive. However, the fancy paper bag they gave me seems a bit excessive. If they're going to spend money on things like that, I wish they would lower the price a bit... The bread is recommended to be eaten as is, as it's a raw bread. As expected, it was a bread with a prominent sweetness, as it contains condensed milk and honey. The texture is fine, with a moderate density and a fluffy feel, and a moderate chewiness. I tried it the next day without toasting it, as it was said to be delicious even on the second day. The bread was even more moist on the second day. Most high-end bread tends to become dry and crumbly by the second day, but this one was still good. It's a delicious bread, but personally, I felt that the crust was lacking. I prefer a slightly firmer and chewier crust, as the crust was too soft for my liking. Thank you for the meal.

I had passed by this shop many times before, but this was my first time purchasing something. When the shop first opened, there was always a long line. I bought a high-end "raw" bread for about 430 yen per loaf. I brought it home and tried half of it raw and half lightly toasted. The raw bread was delicious. It had a fine and moist texture with a perfect level of sweetness, like a baby's cheek. It felt like eating a chiffon cake rather than bread. If you think of it as a dessert, it's actually quite affordable. I usually like hard and chewy bread made with natural yeast, but sometimes, a softer bread like this is also nice to have.

I heard that this bread was made with margarine, so I wasn't planning on buying it. However, since there was no longer a long line, I decided to give it a try. I didn't make a reservation! When I opened the bag, a nice smell of bread filled the air. It wasn't the strong smell of butter, but rather a gentle, nostalgic scent. The bread is dense yet fluffy and very delicious. When torn, it cleanly rips apart straight due to its fine texture. At first, I used a bread knife to slice it, but tearing it by hand might preserve the texture better. However, the crust is not particularly outstanding, somewhat reminiscent of Pasco's overripe bread. I used to advocate for eating bread as is, but eating just the crust part was a bit tough, so I decided to toast it. The crispy crust was incredibly tasty! Next time, I'll definitely toast the end crust part. Nowadays, there are many specialty bread shops, but they all seem to be overly sweet. I prefer a normal bread that goes well with ham and eggs, stew, or salad, so I really liked this bread. It has a sugar content of around 15%, making it an excellent choice for a meal bread. Previously, I believe they only sold a whole loaf (2 pounds), but this time they were selling half a loaf (1 pound), which was more convenient. However, I really dislike that they use margarine. Although it's a bit cheaper, the price of 450 yen per pound is not particularly cheap, so... I might prefer a trustworthy bread like Pasco's domestically grown overripe bread (made with domestic wheat and no margarine) at 300 yen per pound. If this margarine is trans fat-free, then I can feel a bit more at ease, but since it's not specified, I assume it's just regular margarine.

I stopped by on the way and was able to buy one without a reservation. The natural flavor of the bread was moist and delicious. Recently, new bakeries in the bread boom are too sweet and don't seem to suit my taste. Thank you for the meal!

I had it for the first time in a long time. On the first day, I tore it and ate it raw. It was incredibly soft and chewy. I didn't have a bread knife, so I cut it with a kitchen knife, and it shrunk tightly, but when I reshaped it, it returned to its original form. It's not too sweet, and it's a high-quality bread that I really want to eat every day. On the second day, I put butter on it and toasted it until it turned a light brown. It was the best, simple yet incredibly delicious. It felt like I was eating French toast. It was crispy on the outside and moist and juicy on the inside. Nogami's bread is the best, surpassing all others! I think that's true. I think the bread boom has finally settled down now, but bread that just follows the trend is just expensive without any real excitement. I wish they would open a branch nearby. Thank you for the meal!