One of the three bakeries located in the Depachika of Ueno. While it may seem like a typical bakery found in any Depachika, it is reliable. I was in the mood for curry bread, so I chose the "Kimuraya Curry Bread" for 280 yen. I also leaned towards the classic cream bread, but ultimately decided on the limited edition "Sake Lees Shine Muscat" for 280 yen. The staff politely asked if I needed a bag, so I opted for a paid plastic bag and paid by credit card. They gave me a polite farewell, mentioning the Ginza main store, as I headed back home on the Keihin-Tohoku Line. I enjoyed the Shine Muscat bread as part of my dinner and dessert. The bread had a hint of Shine Muscat flavor, and it was a delightful treat.

Matsuzakaya Ueno store's first floor has a bakery called "Kimuraya" with a variety of delicious-looking breads. Let's review one of their products, the "Perfect Meal Anpan". Priced at 298 yen, I give it 3 stars. It is a collaboration with Nissin, and I bought it hoping to become healthier by eating anpan (sweet bean bun), which would be a happy situation. Upon trying it, it tasted good but nothing extraordinary. Perhaps the collaboration had some restrictions. It was a bit pricey, so maybe I should have just bought a regular bread instead.

This is the sales floor of Kimuraya Sohonke located on the basement floor of Ueno Matsuya. I recently saw the collaboration product "An Butter Sand" that I had been curious about since seeing it at the tonkatsu specialty store "Mai Izumi" in Atre Kawasaki, so I decided to buy a box here for 367 yen (tax included) since I was feeling a little hungry. I also picked up the "Fragrant Bacon Cheese" for 380 yen, which looked delicious in the showcase. This bread is made with whole grain flour from Hokkaido, filled with diced bacon, wrapped in bacon, and sprinkled with Parmesan cheese. I ate the "An Butter Sand" right away on the rooftop, and it was simply delicious. The packaging is similar to Mai Izumi's katsu sandwich, but the production is done at Mai Izumi's factory in Kawasaki, and the relationship with Mai Izumi ends there. It makes sense to sell this sandwich made with Kimuraya's sweet bean paste at Mai Izumi's store, but I'm not quite sure of the purpose of selling it at Kimuraya. I enjoyed the "Fragrant Bacon Cheese" at home, and it was filled with plenty of bacon and cheese, making it a perfect snack to accompany drinks. I would recommend this over the "An Butter Sand" anytime.

Ginza Kimuraya Main Store. I love the An Butter Whip from Kimuraya series. The An Butter Whip bread is soft and fluffy, with plenty of sweet bean paste and a generous amount of whipped butter. The whipped butter is light and creamy. I bought this at Ecute Ueno, I wonder if they sell it at the main store in Ginza? There are so many different types of Anpan at Kimuraya that I haven't tried them all yet. #KimurayaBakery #Kimuraya #GinzaKimuraya #KimurayaAnpan #AnButterWhip #AnButterBread #AnButterFrenchBread #LoveAnko #LoveWhippedButter #LoveSweetBeanPaste #AnkoWhippedCream

Kimuraya's classic, An Donuts. 5 pieces for 600 yen. This is really delicious. It's worth 120 yen for one piece, in terms of quality. The moistness, sweetness, and size are all perfect!! When you think of Kimuraya, this is it! There are many other delicious options, but for me, it's the An Donuts. It goes perfectly with coffee, tea, or even black tea. Thank you for the meal!

There is a section for Hoppeta Un 8-chome Yaki Tate Kobo on the basement 1st floor of Matsuzakaya Ueno store. I purchased a delicious-looking loaf of bread, the Mochi Mochi Shokupan. When I opened it, a nice aroma of bread filled the air. I sliced it a bit thick and tried a piece as it is. It was moist, soft, slightly sweet, and very delicious. When lightly toasted in a toaster, it became crispy and that was also delicious. Whether eaten as is or toasted, it was the best bread.

Ueno Matsuya's department store bakery in the basement. It is located near the Ginza Line subway ticket gate, right by the entrance of Matsuya. This bakery is known for its red bean paste buns, but they also offer Danish pastries, muffins, and breads. I bought a lemon bun and a melon bun! The lemon bun is shaped like a lemon. Similar to a melon bun, it is covered with a sweet cookie dough on the outside. Inside, there is lemon jam that gives it a sweet and sour taste. The melon bun comes with or without cream, and I chose the Ginza Melon Cream Bun with cream inside. It has a greenish appearance with a cream that resembles Yubari melon color. It was sweet and delicious! Unfortunately, I couldn't find the panda-shaped bread that I read about in other reviews, but I did find tasty lemon and melon buns.

This time, I used it for tea time. I was unsure of what to choose, but this time I bought a sake cream bun. Purchase content Sake cream bun 200 yen The sake cream bun is a visually orthodox cream bun. The fluffy texture of the dough is characterized by its sweetness, and it contains custard cream inside. The sweetness was just right and had a delicious taste. The shop is clean and has a beautiful display, with other delicious breads available. The staff's customer service was also polite. It is a bakery located inside Ueno Matsuya.

It's not cheap but delicious.

Located on the basement floor of Ueno Matsuya department store. I went near closing time, so the selection was quite limited and some items were sold out, but I purchased these two items since I was already there. - Salted Butter Bread: 160 yen (tax included 172 yen) I was surprised to see salted butter bread, as I hadn't seen it before. It turned out to be a new product. I toasted it and enjoyed the moist and chewy texture. Although it lacked a strong butter flavor, the unique texture was delicious and addictive. Upon researching, I found out that it contains Kitakoume (potato), which explains the chewiness. It had a simple taste with sweetness and umami. I would definitely buy it again. - Hokkaido Beef Croquette Bread: 200 yen (tax included 216 yen) This bread contains a croquette made with Hokkaido beef, seasoned with demi-glace sauce. The sauce wasn't overpowering, and the moist croquette was delightful. It was easy to eat when split in half. Sometimes, I feel like having croquette bread is a nice change.

Good evening! Today, I went shopping at the traditional Ameyoko in Ueno. It was already dark when I arrived, and the atmosphere was bustling. I think many people are finishing work today, including my husband. It was crowded at Ameyoko as expected. After finishing shopping, I went into Matsuzakaya in Ueno and bought some bread at Kimuraya. Kimuraya is a famous bakery with a variety of delicious bread. I bought my favorite bread and then headed home. Shopping in the crowded Ameyoko was a bit tiring.

On the evening of February 8, 2015, I visited Kimuraya inside Ueno Matsuya. After visiting Arsalan, I purchased several breads here. This is a shop from Ginza Kimuraya. The highlight here is definitely the anpan. I could feel the originality of anpan in terms of the flavor of the dough, reasonable size, and variety of options. On that day, I bought two each of the red bean anpan, plum anpan, and cheese cream anpan. I also bought melon bread and panda bread. I particularly like the cheese cream anpan, which has become a staple in Kimuraya's anpan series. When I visit Kimuraya, I usually buy this. This Ueno Matsuya store has character bread, specifically a panda bread. It's okay, bought it because it's unique to Ueno. The melon bread had orange-colored melon cream inside and was rich and sweet. Not bad, though.

As usual, while choosing lunch at Matsuya in Ueno, I noticed "Kimuraya" and decided to buy from there this time. I was looking at what to get, and saw a sign for "Kimuraya Ueno Matsuya Best 5", so I thought I had to try it. I ended up buying the Best 2, which were An Butter Whip for 199 yen and Handmade Beef Curry for 220 yen. I already like curry bread, so the Handmade Beef Curry was good, but I was a bit unsure about the An Butter Whip. However, I'm weak when it comes to best rankings, so I bought it in the end. When I ate them at home, first, the Handmade Beef Curry was delicious and met my expectations! Next, the An Butter Whip was surprisingly tasty! It had a nostalgic taste that reminded me of when I ate it as a child. It's the kind of bread that I wouldn't normally eat, but it was good. Even occasional bread is nice!

I visited the store 30 minutes after it opened! The day before, there was heavy snowfall in the evening. The window was filled with delicious-looking bread. Since it was my first time there, I was really struggling to decide, but then I saw the No.1 popular plate and I'm a sucker for those kind of promotions. I'll have that!! A Cinnamoroll. I also got a half-cut apple Danish croquette, which looked delicious. However, both the Cinnamoroll and croquette bread had dry bread. The croquette bread was so dry that I couldn't eat it. I don't even know how to describe the croquette filling since I've never tasted anything like it before. I only had the walnut from the Cinnamoroll. I was hoping for a bit more fluffiness, even though it was early in the morning. My excitement went down a bit in the morning.

This is a bakery located on the basement floor of Ueno Matsuya. It is famous for its red bean donuts. Despite being in a competitive area for bakeries at Ueno Matsuya, this shop sells individual bread items in a showcase rather than allowing customers to pick their own on a tray. I tried the red bean butter whip bread. The bread itself is slightly firm, similar to a coppe pan. The combination of red bean and butter is delicious, although the butter in this red bean butter whip bread doesn't taste very buttery, more like whipped cream. It was a bit different from what I expected, but still tasty. They also sell items like sandwich bread, and they have interesting options like a morning set with various bread varieties. It's quite convenient and worth trying out.

The sales corner of Kimuraya Sohonten in the basement of Ueno Matsuya. This is a convenient boutique where you can easily buy the taste of a long-established store founded in 1869 on Ueno Hirokoji. It's nice to be able to get bread face-to-face. The signboard is, of course, the "Sake-kasu Anpan", a masterpiece that sticks to sake-kasu yeast instead of yeast. The unique aroma, beautiful shine, smooth dough, and delicious filling are all wonderful! This time, I chose the "Sake-kasu Anpan Goshiki". It comes in five flavors: cherry blossom, red bean paste, white, nightingale, and poppy seed. Which one should I start with?

I was shopping at Meitetsu Department Store and couldn't decide what to buy. The staff offered me to choose one item, so I decided to purchase the sakura paste bun and the seasonal fig walnut bun from Kimuraya Main Store. I also bought my favorite sliced paste bun. The sliced paste bun is cut into small bite-sized pieces with a generous amount of paste inside. We shared and enjoyed them together.

It's just delicious. Just a regular red bean bun. This size is so small. Red bean paste, 162 yen each x 3, total 486 yen. So small!! So tiny!! What is this? Diameter of 6cm. I couldn't help but take a picture next to a Yakult (similar drink). I came to Matsuya to try something different for food and souvenirs on my Tokyo trip. Matsuya is not familiar to me. Even the regular size is over 160 yen, which is on the expensive side, but when I got there, I was surprised. ...Huh? They are all packed together. They are like miniature size. Maybe it's expensive because it's in Tokyo. Maybe it's because they emphasize on the quality of ingredients. Well, the taste is just normal. Kansai people would never buy such a mini size. I bought it just to try since it was free. It's amazing that this is considered a long-established store for people in Kanto. At home, we would only talk about the size. (Bought it with Rakuten points. Thank you for the meal. Had a Tokyo trip for free using JTB card and other transportation expenses)