Yoshida's head chef showcasing the finest Matsusaka beef at a new yakiniku restaurant in Asakusa, Tokiryu, recently discovered on Instagram. A documentary-style post revealed the story of a former self-defense officer who started from scratch two months before the grand opening, drawing me in with each post and leading me to show my support by attending the opening. I was warmly welcomed by a sincere and straightforward aura from the cool older brother who poured his heart and soul into developing a menu with Matsusaka beef. The signature dish was the Snowflake Salt, a style that beautifully sprinkles Matsusaka beef like snow, and it was truly delicious and satisfying. While various beef brands have emerged recently, it had been a while since I had tasted the original brand beef, Matsusaka beef. The special tongue salt, Matsusaka beef thigh assortment, and rib loin were all delicious, but what stood out was the gigantic sirloin, the "Ultimate Matsusaka Beef Sirloin." With a visual that covered the grill, the beef melted with a low melting point fat characteristic of Matsusaka beef, offering a smooth texture, a sweet and elegant aroma, and a superb mouthfeel. With each bite, I felt the strong presence of Japanese beef. The tail soup, rich in umami, served as a finishing touch, and for dessert, they generously topped the Catalana with cream. While yakiniku restaurants typically offer sherbet or shaved ice for dessert, it was delightful to have a delicious sweet treat. Yoshida, the head chef, who is just starting out, humbly accepts customer feedback and is committed to continuous learning, which is admirable. Yoshida has a bright future ahead, and a fantastic yakiniku restaurant has been born. Thank you for the feast!

Ordered items: Matsusaka beef ultimate sirloin, rice with snowflake salt, small green seaweed dressing, wagyu beef salad, marbled beef tongue, etc. Impressions: A newly opened yakiniku restaurant in Asakusa on April 15th! A rare place where you can fully enjoy Matsusaka beef. What impressed me the most was the "snowflake salt" that allows you to savor the flavor of rice. In the second video, I am definitely not pouring too much. It is made mostly from rice, so the saltiness is quite mild. The green seaweed dressing was devised by a star chef, and the salad dressed with it was so delicious that I was moved. I highly recommend ordering it! Recommended for: Those who want to try eating yakiniku with salt made from rice, and those who want to be impressed by the green seaweed dressing. Atmosphere: Elegant and refined, with a comfortable and cozy vibe. There is no sense of tension, so it is very welcoming. Recommended for: Friends, family, couples, suitable for any occasion. I also recommend it to foreign tourists. Service: The calm and personable demeanor of the manager is likely to attract fans. The staff members are also very friendly. If in doubt, go for: Marbled beef tongue and wagyu beef salad with green seaweed dressing.

Located a short walk from Asakusa Station, a new holy land of yakiniku, "Wagyu Yakiniku Asakusa Jiryu," awaits. The interior of the restaurant is narrow but features built-in shichirin tables, showcasing thoughtful details for serious enjoyment of yakiniku. The clean and inviting space offers a prime spot to focus on the meat. I ordered the recommended "Jiryu Course" which started with flavorful kimchi and fresh chorogi salad. The highlight was the "Milky Liver," a dish that justifies a visit to Asakusa. The smooth and rich flavor of the liver is unforgettable. The snowflake-like wagyu tongue is cooked to perfection by the owner and sprinkled with salt and rice flour, creating a perfect balance that is hard to describe in words. The lineup of Matsusaka beef loin, Jiryu kalbi, and tomosankaku allows you to fully savor the umami and juiciness of the meat. The thick Matsusaka sirloin sets itself apart from other restaurants. To finish, enjoy egg over rice made with Nagoya Cochin eggs and warm up with wagyu tail broth, followed by a refreshing sherbet to cleanse the palate. The owner's sincere dedication to meat and the cozy atmosphere of the restaurant add to its charm. While the course may have fewer items, if you want to truly enjoy Matsusaka beef, "Asakusa Jiryu" is the best choice in Tokyo. I sincerely hope that this restaurant will become the new standard for Asakusa yakiniku.

Matsusaka beef tasting course for 18,000 yen (with all-you-can-drink). The menu includes kimchi, cholegi salad, liver, snowflake beef tongue, Matsusaka beef thigh, Matsusaka beef rump, Matsusaka beef tri-tip, Hitachi beef loin, Matsusaka beef sirloin, Nagoya Cochin egg over rice, dessert. They use an original salt made by mixing salt and rice flour, which is mild and flavorful. They tried to attract customers by streaming the pre-opening process on TikTok, but it didn't have much effect. Personally, I found it very interesting! They have a strong commitment to meat, and you can enjoy various ways of eating such as salt, Korean seaweed, freeze-dried soy sauce, and egg yolk.

A recently opened yakiniku restaurant located about a 3-minute walk from Asakusa Line, Tawaramachi Station! You can enjoy delicious Matsusaka beef at a reasonable price. The yakiniku is unique with seasoning like snow salt, eating it with seaweed, and other creative touches, so you won't get tired of it! I don't have much reason to visit the Asakusa area, but I would like to come back again.

[Nearest station] ○ Taharamachi Station, 5 minutes on foot ○ Asakusa Station, 6 minutes on foot [Visit time] ○ Visit around 8:00 PM [Purpose] ○ Dinner [Reservation] ○ Available [Waiting time] ○ None [Number of people] ○ 4 people [Spending] ○ 7000 yen to 10000 yen [Order details] ① Kimchi ② Aosa Wagyu Salad ③ Beef Tongue ④ Liver ⑤ Matsusaka Beef 4 types → Sirloin + Lean + 2 recommended of the day ⑥ Cold noodles, tail soup, Nagoya Cochin TKG ⑦ Affogato, Catalana [Recommended for people like this] ○ Looking for a delicious Matsusaka beef yakiniku restaurant around Asakusa Station [Impressions] "○ A yakiniku restaurant with a strong commitment has opened. The owner, a former self-defense official, started this yakiniku restaurant. The taste is very delicious and the commitment to meat is strong. Enjoy yakiniku with plenty of snow salt on the carefully selected meat. What you must try is the way they cook the beef tongue, flipping it over the moment it tightens up. It was truly impressive. Also, for the sirloin, they cook one side and then place it on top of rice, sprinkle with egg yolk and snow salt. This photogenic aspect was so satisfying. The snow salt, even when used generously, wasn't too salty, and really brought out the umami of the meat." [Recommended items] ○ Sirloin 4500 yen ○ Beef Tongue (with snow salt) 2,850 yen Enjoy your meal!

I made a reservation for Saturday at 5:00 pm. The restaurant had a limited number of seats but it was full. One group without a reservation was also able to get in. We ordered the course with all-you-can-drink for 12,000 yen, starting with Kinmiya soda mix, salad, and kimchi. Then the meat dishes started, including tongue, kalbi, and loin, all very plentiful! The meat wrapped in Korean seaweed was exquisite. The dishes showed the chef's dedication and the finale was delicious with the dashi tea pickles. It would have been nice to finish with egg over rice. I will definitely go again! This place will become very popular and hard to get a reservation soon! Thank you for the meal!

This place will definitely become popular soon. There is no other place in Tokyo where you can eat Matsusaka beef at such a reasonable price. The course with all-you-can-drink is 12,000 yen. The salt is a special foam snow salt, and the freeze-dried soy sauce is incredibly delicious. The shop conveys the seriousness of the former Self-Defense Forces commander. #Asakusa #AsakusaGourmet #Yakiniku #AsakusaTrend #AsakusaYakiniku #DraftBeer #AsahiSuperDry #MatsusakaBeef #Mitsuru

Located a 3-4 minute walk from Tahara Town or JR Asakusa Station, this newly opened yakiniku restaurant is owned by a former Self-Defense Forces member. They specialize in Matsusaka beef. I visited for lunch on a holiday and tried the 12,000 yen course, which can also be customized. The meat is seasoned with a special salt that looks like a lot but isn't too salty. The cuts are mainly lean and easy to cook and eat. You can also order a la carte, allowing for both high-end and more affordable options. The sirloin towards the end was thick and steak-like, with a rich flavor. It pairs well with eggs and sauce. Rice is also available, with a large portion size. Overall, a good experience in a competitive Asakusa yakiniku scene.

I went to a yakiniku restaurant that opened in Asakusa on April 15th. It was delicious! They handle Matsusaka beef and everything was just too delicious. The quality of the meat is on a different level. It's tender and has a good amount of fat. It's completely different from the meat on the salad. The sirloin was amazing. It was so thick that I had never seen before! Normally, it's sliced with a slicer, but the chef cuts it with a knife, so you can enjoy a sirloin that is more than twice as thick as other restaurants. It was hard to eat something this thick. It was also delicious to eat with the shop's special snow salt. The owner wants customers to enjoy Matsusaka beef, so there is no cover charge or seating fee!

The famous restaurant "Former Self-Defense Officer who opened a yakiniku restaurant 30 days later" where you can eat Matsusaka beef, opened by a former self-defense officer who loves yakiniku. Located a 5-minute walk from TX Asakusa Station. Menu items eaten include Kimchi, Snowflake beef tongue, Matsusaka beef tongue, Milky liver, Matsusaka beef ultimate sirloin. The Matsusaka beef sirloin melts in your mouth! Highly recommended menu items are the Matsusaka beef outside skirt, Matsusaka beef brisket, Wagyu salad with seaweed dressing, Wagyu chuck flap tail, Wagyu ribeye, Egg over rice, Cold noodles, Catalana from Hanabatake Farm, and Affogato. The restaurant is filled with attention to detail, such as the grill and snow salt that costs 100 times more than regular salt. The Instagram and TikTok content is also fun to watch!

【Trend】I visited this famous restaurant @asakusa_wagyu.yakiniku, where Asakusa Boku, a former Self-Defense Forces officer who opened a yakiniku restaurant 30 days ago, is located just a 5-minute walk from TX Asakusa Station! The owner is actually a former Self-Defense Forces officer!! He loved yakiniku so much since his time in the military that he wanted to create the best yakiniku restaurant. The attention to detail in everything from the grills for cooking the meat to the water used for cooking rice was impressive! The menu I tried included: Kimchi, Snowflake Beef Tongue, Milky Liver, Matsusaka Beef Ultimate Sirloin, Wagyu Salad with Aosa Dressing, Matsusaka Beef Outside Round, Matsusaka Beef Chuck Flap, Wagyu Skirt Steak, Egg Rice Bowl, Trend Cold Noodles, Flower Garden Ranch Catalana, and Affogato. ☆Snowflake Beef Tongue: The special salt made from rice flour and salt sprinkled on top looked like snow! I was worried it might be too salty with all that seasoning, but it was perfectly balanced! The meat was tender and had a nice chewy texture that made me want more! ★Matsusaka Beef Ultimate Sirloin: The premium Matsusaka beef melted in my mouth with its exquisite flavor! The large sirloin piece was so big that it almost covered the rice, giving it a satisfying bite! I recommend putting it on rice, cracking an egg on top, and enjoying it for that perfect Instagram shot! #Trend #Asakusa #AsakusaYakiniku #AsakusaGourmet #TokyoGourmet #Yakiniku #AsakusaDinner #KantoGourmet #FoodiesUnite #TokyoDinner #YakinikuLoversUnite #FoodieCommunity #FoodPorn #InstaFood #FoodDiary #FoodiesOfInstagram #FoodLovers #DeliciousFood #BonAppetit #Foodstagram #JapaneseFood

After drinking a lot on Hoppy Street, stopping by Asakusa Matsuriyu for a sauna, and finishing off with yakiniku here. It was around 10pm so there were no other customers. I was impressed by the high-quality meat and attentive service. The owner, or someone similar, came to explain the meat each time. Honestly, the amount of meat is small, but it was just right given the circumstances I mentioned earlier. This place is still new so it doesn't have a rating yet, but I think it will become popular.

A new yakiniku restaurant has opened in Asakusa, where you can enjoy high-quality Japanese beef, mainly Matsusaka beef! They also pay attention to their rice, serving specially selected top-grade rice chosen by a five-star rice master. The rice pairs perfectly with the meat! The Matsusaka beef sirloin is large, thickly cut, and satisfying to eat. It has a beautiful marbling but the fat is elegant, not overpowering, and delicious to taste. The snow salt side dish is visually appealing and enhances the flavor of the meat even more. The beef tongue and liver are also fresh and I recommend quickly grilling them before eating for a delightful chewy texture! Despite being high-quality Matsusaka beef, the prices are reasonable and wallet-friendly. Located near Sensoji Temple and Skytree, it's perfect for a meal after sightseeing! ===================== ◆ Namul Assortment ◆ Chorogi Salad ◆ Matsusaka Beef Sirloin ◆ Matsusaka Beef Rump ◆ Beef Tongue ◆ Liver ◆ Cold Noodles =====================

This is a newly opened restaurant where you can enjoy high-quality Matsusaka beef yakiniku. Located near Asakusa, this area attracts many foreign tourists, some of whom were seen dining at the restaurant. The menu offers a variety of high-quality Wagyu beef, with a focus on Matsusaka beef, and they also serve delicious rice selected by a five-star rice master. The Matsusaka beef sirloin was very satisfying, especially when paired with the egg yolk that comes with it. The sweet sauce and the restaurant's special snow salt added a nice touch and made the meal very delicious. The Matsusaka beef ribeye had a beautiful marbling and a luxurious taste. The tongue was fresh and of good quality, pairing well with the snow salt. The casual atmosphere of the restaurant makes it easy to visit without any reservations. It's great that you can enjoy Matsusaka beef at a relatively reasonable price here.

【Asakusa Tokiryu】Asakusa@asakusa_wagyu.yakiniku A yakiniku restaurant that opened in Asakusa on April 15th! They mainly use Matsusaka beef, so the quality of the meat is top-notch! The restaurant was created by a former Self-Defense Forces member who is a serious yakiniku lover! It is sure to become a famous spot for yakiniku in the future! (Ordered menu) ▪️ Special prime tongue salt ▪️ Matsusaka beef assortment (Ichibo, rump, nakaochi, momo) ▪️ Matsusaka beef rib roast ▪️ Matsusaka beef ultimate sirloin ▪️ Tail soup ochazuke ▪️ Salted cucumber ▪️ Stone-grilled cheese bibimbap ▪️ Lychee sherbet ▪️ Asahi Super Dry ▪️ Jack & Soda ▪️ Whole lemon sour ▪️ Fresh strawberry sour ▪️ Oolong tea ▪️ Green tea (Store details) Asakusa Tokiryu 1-16-9 Kaminarimon, Taito-ku, Tokyo MG Kaminarimon Building 1F https://tabelog.com/tokyo/A1311/A131102/13282712/ with @chaaayu_hys #Asakusa #AsakusaGourmet #AsakusaLunch #AsakusaDinner #AsakusaYakiniku #AsakusaFood #Yakiniku #YakinikuDate #YakinikuDinner #YakinikuLunch #AsakusaTokiryu

A former self-defense official has opened a yakiniku restaurant in Asakusa! "Jiryu" focuses on Matsusaka beef and grills it on tabletop charcoal, enhancing the flavor! Here are the dishes we tried: ☑ Kimchi (appetizer) ☑ Special top tongue salt ☑ Matsusaka beef assortment ☑ Matsusaka beef rib roast ☑ Matsusaka beef ultimate sirloin ☑ Tail dashi tea pickles ☑ Matsusaka beef skirt steak ☑ Katara from Hanabatake Ranch ☑ Fresh strawberry sour ☑ Black plum wine soda "Special top tongue salt" - A beautiful marbled top tongue. The texture when chewed reveals the quality of the tongue. It is soft and has a nice elasticity. The salt served alongside is "snowfall salt," a mixture of flat and pressed rice flour and salt. It doesn't become too salty when sprinkled generously and melts smoothly, infusing the meat with the salt's umami. "Matsusaka beef assortment" - Includes chuck, middle rib, ichibo, and lamp. The "snowfall salt" is already sprinkled on it. The pre-seasoned meat can be grilled and eaten as is. The salt is really good, a first-time experience for me and I was impressed. "Matsusaka beef rib roast" - Another fantastic cut. The manager, wearing a fox mask, also brought this out. (Don't worry, he doesn't serve wearing the mask!) The rare "skirt" near the core of the rib roast was also tried and it was delicious. "Matsusaka beef ultimate sirloin" - Another beautifully marbled cut. The edible flower garnish was a nice touch. The sirloin was grilled on both sides and sprinkled with "snowfall salt." It was tender and melted in the mouth. "The Tail Dashi Tea Pickles" - Made with A5-grade wagyu tail, simmered for hours to extract maximum umami. The broth is incredibly rich and flavorful. "Katara from Hanabatake Ranch" - Sprinkled with "snowfall salt," this dessert was delicious. The combination of sweet and salty worked well together. The restaurant manager, despite being a former self-defense official, was surprisingly friendly and had a warm smile. Although inexperienced in restaurant management, they have put effort into the interior and exterior design and have gained experience through training at other establishments before opening. I believe they will continue to evolve and improve in the future.

I went to a new Asakusa yakiniku restaurant that opened today, April 15th! They serve Matsusaka beef❣️ The meat was seasoned with their special salt, which enhanced the flavor. The salt wasn't too spicy, so you could sprinkle a generous amount on the meat. The sweetness of the Matsusaka beef fat matched perfectly with the salt❤️ Today's menu included: premium tongue, salted Ichibo (ribeye), rump, chuck flap tail, ultimate sirloin, tail soup chazuke, lychee sherbet, and draft beer.

I was curious after seeing it on TikTok, so I went on the opening day! I ordered the 4000 yen lunch course with black wagyu beef lean meat. At first, I thought 4000 yen for lunch was a bit expensive, but I was very satisfied with the quality and portion exceeding my expectations! The owner, a former self-defense force member, and the assistant manager were both very nice, and I definitely want to go back again! ✨

30 days later, a yakiniku restaurant will open! I was looking forward to it every day while watching videos that built up my excitement. The opening of a yakiniku love story from a former self-defense officer who loves yakiniku! Each meat dish is beautifully presented with the owner's passion overflowing, which really touched my heart. Every meat dish is full of volume! My stomach and heart were both satisfied. "Wagyu Yakiniku Asakusa Jiryu" Tokyo/Asakusa. ★Shop Information: What kind of shop? Newly opened on 4/15! A shop filled with the love of yakiniku from a former self-defense officer who loves meat so much that he opened his own shop! Check out the process leading up to the opening! 6 minutes walk from Asakusa Station A1 exit. Address: 1-16-9 MG Kaminarimon Building 1F, Taito-ku, Tokyo. Yakiniku restaurant. Business hours: 11:00-16:00, 17:00-23:00. Closed: None. Average budget: ☀️~¥1,999~¥3,999. Other: Only table seats available, credit cards accepted. Recommended for: Having fun ☆☆★☆☆ Date. Instagram account: @asakusa_wagyu.yakiniku. #WagyuYakinikuAsakusaJiryu #YakinikuJiryu #AsakusaGourmet #AsakusaLunch #AsakusaYakiniku #AsakusaDinner #AsakusaDate #TawaramachiGourmet #Tawaramachi #TawaramachiDinner #AsakusaGourmet #Yakiniku #TokyoYakiniku.

The Matsusaka beef used was very fresh and delicious! The liver, tripe, and tongue were especially tasty. #Yakiniku #Asakusa #Kaminarimon #MatsusakaBeef

I saw this place on SNS and decided to check it out. I started with a beer, which was cold and delicious. Then I ordered a few types of meat, including the recommended Matsusaka beef. The taste was really good. However, I felt that the thinness and small portion of the meat didn't quite match the price. Matsusaka beef is expensive, but it still felt a bit too thin. When comparing the final price, time, and satisfaction, I would rate it on the strict side. I'm not sure if I would come back again.