平尾日吉
The first industry, agriculture, fisheries, and livestock farmers, who value and cherish their work, often see prices rise. However, this can lead to difficulties in management. The "Body Warmth Trainer" continues, "I think that restaurants should support the time and challenges that primary industry workers need to naturally engage with nature, and I want Takasaki's Okan to become such a place." Listening to the Body Warmth Trainer's words, I feel a connection to my own engagement with sake. It has been about four years since I started seriously engaging with sake, and initially, I was truly surprised at how bad I was at sales. There is so much to savor in sake, its history, culture, and traditions. In my main job of sales, I pick up the feelings, stories, and merits of the product in order to convey the intentions of the creators and manufacturers to the end users. Ideally, the feelings should be conveyed to farmers, brewers, liquor stores, restaurants, and end users like us, but somewhere along the line, this gets cut short, leading to a focus on taste, popularity, packaging, and rarity, creating a structure where the concept of "delicious" becomes unclear. I created the "Love Sake Cream" and formed a sake influencer group to address this issue. Without making it too complicated, the key is to create something exciting and enjoyable, where the material is brought by the producers to the Body Warmth Trainer, who then elevates it exponentially. As it touches our lips and passes through our throats, the warmth of the sake follows, mixing with our thoughts and feelings. There may be a perspective that good ingredients and how they are utilized is what makes good cuisine. However, with the looming food crisis and soil contamination due to industrial advancement, it is important to think about the future. Patagonia's founder Yvon Chouinard once said that healthy soil can only last another 60 years. For the sake of future generations and passing the baton to the next generation, we must stop thinking that it's okay as long as we are fine and connect with as many people as possible. While eating, I think. Delicious. Fun. Amazing. What's this?!! Engage in a dialogue with your taste buds and sharpen your senses, knowing the joy of living and the pleasure of eating. Takasaki is from Futaba Town, Fukushima Prefecture, and his father ran "Kitchen Takasaki," a local Western-style restaurant loved by the townspeople. After moving to Tokyo, Takasaki returned to Futaba Town and opened "JOE'SMAN" in 2009. Just as he was planning for the future in his hometown, the Great East Japan Earthquake struck in 2011. After the disaster, all residents of Futaba Town were forced to evacuate. Even ten years later, there are still many town residents who cannot return home. Efforts are being made to resume life and rebuild infrastructure with the goal of lifting the evacuation order in June 2022. Each time I learn about Takasaki's feelings towards the revitalization of Futaba Town, I feel compelled to visit. Did you think the post was over? It's a trilogy, so make sure to check out the next part!!! Enjoy the night of intoxication♪