トントンマン
On this day, there was a handover at the company where I will start working from the evening. After having a late lunch in Iwamoto-cho, I bought breakfast bread at a bakery in Akihabara for the next day, and then returned to Iwamoto-cho to adjust the time at our cafe, Cafe Veloce. The company that operates Cafe Veloce is called Shanoir Co., Ltd. It was established in 1965 in Fussa City, Tokyo (Cafe Shanoir Fussa), and has expanded to multiple locations following the coffee boom. Currently, they operate a total of 178 stores under 3 brands, including Cafe Veloce (168 stores) and Coffee House Shanoir (9 stores) as of August 10, 2020. However, compared to early February when I last checked, the number of stores has decreased by 13 in just six months (5 Veloce stores and 5 Shanoir stores). During the recent COVID-19 pandemic, this chain also took measures such as temporary closures and shortened business hours, and some stores even made the decision to close. One of the characteristics of the Shanoir Group chain is that they operate under a direct management system rather than a franchise system. Cafe Veloce, which adopts a self-service system, focuses on providing speedy service, as reflected in its name "Veloce," which means "swift" in Italian. By operating all stores directly, they are able to achieve this. Another feature is their reasonable prices, which are among the best in the industry. This is also attributed to the reduction of unnecessary costs through direct management despite taking risks. Cafe Veloce ranks 10th in the coffee chain store count ranking, but within Shanoir Co., Ltd., 145 out of 178 stores (81%) are concentrated in the Tokyo metropolitan area, with 111 stores in Tokyo alone. In the Kanda-Ochanomizu area, there are 9 stores, including our cafe, while Starbucks, the industry leader, has 5 stores, Doutor Coffee (including Excelsior Cafe in the same group) has 12 stores, and Tully's Coffee has 3 stores. Cafe Veloce seems to have a strong presence in this area. Additionally, there is another store near Iwamoto-cho Station, which I have visited before. On this day, I arrived at our cafe around 1:30 PM. The cafe is located along Yasukuni Street, and there were quite a few people inside. While many coffee chains are struggling in the fierce competition, I thought Cafe Veloce was positioned as a winner. However, it seems that the scars of the recent COVID-19 crisis are still lingering, but judging by the number of customers on this day, the situation seems to have significantly improved. I approached the order counter on the left and checked the sweets corner next to it. From there, I ordered what seemed to be a new product, the Chocolate Mint Mont Blanc for 420 yen. For the drink, as I planned to stay for about an hour, I chose a large size blended coffee for 250 yen. There are no set discounts, so the total came to 670 yen. It's a slightly higher price range for Cafe Veloce, but it's within the general range for casual cafes. After paying, I was immediately handed my order. I took it to an available seat. The Chocolate Mint Mont Blanc is a cake with a very vivid mint cream. Some people often misunderstand and think that Mont Blanc refers to a chestnut cake. However, that's not the case. It's just called that because it resembles a mountain, and the chestnut cake is called Mont Blanc au Marron in French.