和牛ジャーナル
French patisserie renowned overseas, including winning the Best Pastry Chef Award in France! The shop is operated by SAJ Co., led by Mr. Sadaharu Aoki. Mr. Aoki went to France in 1989 to train in patisseries and restaurants, winning the taste category of the Charles Blouet Competition in 1995. Three years later, in 1998, he opened his own shop. Despite facing difficulties in obtaining permission to open the shop, Mr. Aoki represented France in pastry events abroad twice. He was able to open the shop with the support of a prominent figure in the French pastry industry, Madame Peltier, who vouched for his skills. Since then, Mr. Aoki has achieved remarkable success, including winning the Best Pastry Chef Award in France. Sadaharu Aoki operates 9 directly managed shops (Marunouchi, Shinjuku Isetan, Tokyo Midtown, Shibuya Hikarie Tokyu Ren-gai, Yokohama Takashimaya, JR Nagoya Takashimaya, Karasuma Oike, Atelier Karuizawa, Mitsui Outlet Park Kisarazu). The Shinjuku Isetan store opened in 2006, located in the basement of the Isetan Shinjuku Main Store. The nearest station is a 5-minute walk from Shinjuku Station (or a 2-minute walk from Shinjuku Sanchome Station). The store is open from 10:00 to 20:00, with irregular closing days (business hours subject to change without notice). It specializes in takeout. Popular menu items include macarons and canelés, with an order consisting of a 5-piece macaron set and a 6-piece bonbon chocolat set. The macarons, the shop's signature item, come in 10 flavors (matcha, strawberry, caramel sale, lemon, chocolate, raspberry, blackcurrant, sesame, pistachio, earl grey) with the 5-piece set containing matcha, chocolate, caramel sale, raspberry, and lemon. The macarons have a crispy exterior, a moist interior, a subtle sweetness, and are delicious when eaten chilled after being in the refrigerator for 30 minutes. The bonbon chocolat comes in 12 flavors (millefeuille, bamboo, wasabi, yuzu, Valencia, raspberry, sesame, caramel, coffee, lemon, strawberry, passion) with the 6-piece set containing millefeuille, bamboo, wasabi, yuzu, Valencia, and raspberry. They make for great souvenirs too!【Order】◇Macaron 5P 2,268 yen◇Bonbon Chocolat 6P 2,862 yen