トントンマン
I feel like I have been visiting Ikebukuro more often during the past 2-3 years, especially during the year-end and New Year holidays. Before the pandemic, it was a tradition for me to watch the Tokyo Daishoten horse race at Oi Racecourse at the end of the year, and I was also aiming to achieve the area master status in Kanagawa prefecture on Tabelog, so my activities were mainly focused on the Kawasaki and Yokohama areas around Oi and Kamata during the year-end and New Year holidays. However, due to the high barriers for watching horse races at Oi Racecourse during the pandemic and achieving the area master status in Kanagawa, the situation has changed. Ikebukuro has become the perfect alternative for me. When looking at the passenger numbers at the stations on the Yamanote Line in Tokyo, Shinjuku is by far the busiest, followed by Ikebukuro. Tokyo is in third place, followed by Shinagawa in fourth and Shibuya in fifth. It was surprising to see that Shibuya was not as high in the rankings as I expected, considering its popularity as a shopping district. However, Ikebukuro has an image of being a comfortable city for middle-aged and older generations, unlike Shinjuku and Shibuya, which are more known as youth-oriented areas (especially Shibuya). Therefore, I find myself more inclined to visit Ikebukuro than Shinjuku or Shibuya. On this day, which marked the first Tabelog activity of 2023, I enjoyed a luxurious lunch at Yakiniku Champion Ikebukuro Tobu Store on the 14th floor of Tobu Department Store. After lunch, I decided to go bakery-hopping, but since it was January 2nd and many shops were still closed for the New Year holidays, I opted to visit the bakery inside Tobu Department Store on the 2nd basement floor. This bakery is operated by Yamazaki Baking Co., Ltd., a giant in the bread industry. When it comes to Yamazaki Baking's bakery operations, many people would first think of VIE DE FRANCE, which is operated by its wholly-owned subsidiary, VIE DE FRANCE has 240 stores nationwide (including sister brands such as DELIFRANCE). In contrast, Yamazaki Baking's directly operated bakery brands, SAN ETTOILE and HEART BROWN, have a total of 110 stores nationwide, with SAN ETTOILE and HEART BROWN being the main brands. In terms of store numbers, the subsidiary surpasses the parent company, with only one store for the "PAN RISOTTA" brand. Similarly, there is only one store each for the "SAN BURETTA" (Yachiyo City, Chiba Prefecture) and "ALSACE LOREN" (Ueno, Tokyo) brands. This store has a Tabelog rating of over 3.5 points, an unusually high score for a corporate chain under Yamazaki Baking (for reference, VIE DE FRANCE has a maximum score of 3.36 points, with 90% of the scores in the 3.0 range). This suggests that they have skillfully navigated through Tabelog's chain store evaluation system. This day, I visited the store around 11:50 a.m., right after the New Year's sales had started. The underground food market was crowded, but the store was not as packed, making it easy to take photos and make purchases. The bread here feels slightly more luxurious compared to VIE DE FRANCE. Being a department store basement location and using unique brands, they seem to pay attention to their product lineup. The prices also reflect this, as they are not as budget-friendly as typical chain bakeries.