I was told by Mr. T that the financiers here are delicious! Right after that, I found the shop! They have branches in Shinjuku Isetan, Ginza Mitsukoshi, and also in Nihonbashi Mitsukoshi. When I arrived at 13:40, there was a line of over 10 people in front of the shop. I waited for about 30 minutes. The canelés were already sold out. I wonder if they are popular? But, the financiers that I was aiming for were perfectly available! Here's what I bought: - Freshly baked financiers: The outer edges are crispy while the inside is soft and moist. The almond flavor is rich, and the taste of browned butter is excellent! - Freshly baked financier au chocolat: The outer edges are crispy, and the cocoa flavor is strong. The chocolate chips and cocoa nibs are luxurious accents. - Galette Bretonne: Crunchy texture with a great flavor of fermented butter. - Lemon cake: The surface is crispy, and the lemon fragrance, acidity, and fruitiness come through. This one is also incredibly delicious! Everything is so tasty! The flavors definitely justify the long line. My daughter really liked the lemon cake, so we must visit again when we come to Nihonbashi!

I thought there was a long line at Mitsukoshi for something different, so I lined up to see what it was all about. Turns out it was for financiers with marron glacé filling, but they were sold out by the time we were third in line (laughs). Since it wasn't the main reason we came and it was our first time at the shop, we decided to buy something else. We ended up getting: Financier (220 yen), Canelé (200 yen), Lemon Cake (300 yen), and Galette Bretonne (330 yen). I'm not a fan of financiers, so my husband had that one (laughs). The best one among them was probably the Lemon Cake. It was a refreshing cake with a strong lemon flavor. Will we come back and line up again? Hmm... I don't think it's worth lining up for again (laughs).

After finishing my Gorakatsu activities, I bought vacuum-packed financiers as souvenirs for my family, but freshly baked ones that you can buy on the spot are still the best! I was lucky because I was able to buy them right away. Until October 31st, they also have chestnut financiers available. I bought one and tried the chestnut right away, and it was a luxurious baked confectionery with a rich chestnut flavor from the blended chestnut cream and topped chestnut glaze.

Inside Mitsukoshi Nihonbashi, there is a shop called Noix de Beurre. During the lunch break on a holiday, there were about 5 people in line, so I decided to wait. However, they were already sold out of canelés. The shop in Isetan Shinjuku is too crowded to even consider waiting in line, but here is fine. - Freshly baked financiers - Freshly baked chestnut glazed financiers The reason to buy from this shop is because they are freshly baked. They are rich in butter and crispy on the edges, which is great. The chestnut glazed one has sweet chestnut pieces and paste inside, giving it a slightly softer feel. And, it's sweet... A luxurious financier, thank you for the treat.

Heading to Mitsukoshi in Nihonbashi directly connected to the metro. With a station name like Mitsukoshimae and the convenience of being able to go directly to B1F without exiting the subway floor, the usability is just too good. The first thing that catches your eye when looking around the floor is the line at "Noix de Boule." But compared to the insane long lines at Shinjuku Isetan, this line has only about 10 people. I'm so numb that I reflexively join the line. Of course, I'm aiming for the freshly baked financiers. I missed out on buying them in Shinjuku, so I'm here to make up for it in Nihonbashi. I managed to avoid a sudden thunderstorm and hopped on the train to get here. Maybe because of that, it feels like there are fewer people than usual. Here, there are still some baked sweets other than financiers in stock. I bought the following items: freshly baked financiers @220 x2, pistachio financiers @350, lemon cake @300, banana pound cake @398, totaling 4 items. The pistachio financiers, available until the end of August, were a limited-time offer. There were two types of pound cakes, and you could buy a whole one, but they also offered to cut and sell them by weight. This meticulous weighing and selling by weight is typical of department store basements. As an original brand of Mitsukoshi Isetan, these sweets are only available at Shinjuku Isetan and Ginza Mitsukoshi, making them a slightly rare treat. I heard a story somewhere before about a French person visiting Japan who said they came because the sweets in Japan are far more delicious than those in their home country. They passionately talked about how delicate and beautiful Japanese sweets are, and how they are truly the best in the world. When someone from one of the world's leading dessert countries says that, it must be true. Japan has an abundance of sweets that can make even that French person jealous and enthusiastic. Finally, I got my hands on the freshly baked financiers I've been longing for. They can be packed in a box, and of course, you can buy just one. I felt embarrassed to buy only one, so I bought two, but it didn't make much of a difference. The appearance is almost indistinguishable from the pre-baked financiers, but I feel like there's a slightly stronger scent of butter and a slightly burnt aroma. To be honest, my unsophisticated palate couldn't really tell the difference between freshly baked and pre-baked. If I had eaten the freshly baked one on the spot, I might have had a different opinion. Oh, and since the freshly baked financiers came in a red paper bag, I seem to still be confusing them with "Isigny" as usual. The limited-time pistachio financiers, with pistachios kneaded into them, are delicious. It's like a combination of the flavor of nut-filled pound cake and financiers, and I wish they would make it a regular item instead of limited-time. The banana pound cake didn't have a noticeable banana flavor. Still, the moist and rich buttery and caramel aroma, with occasional hints of walnuts, make it tempting to buy a whole one. I tried the lemon cake a few days later unintentionally. It seems that letting it sit for a while allows the flavors to settle into the dough and mature, making it even more delicious. My habit of saving enjoyment for later paid off. The sweet and sour lemon flavor hits you right from the first bite, and the crispy caramelized skin texture is enjoyable. There are plenty of lemon cakes in name only, but I felt like I had found the real deal.

First visit. A Western confectionery booth located in the basement of Mitsukoshi Nihonbashi. The most popular item is the freshly baked financiers. They also have branches in Ginza Mitsukoshi and Shinjuku Isetan, with the Shinjuku branch being selected as one of the top 100 mystery restaurants on Tabelog. I was actually on my way to a Baumkuchen shop in the Mitsukoshi basement when I noticed there was no line at Noix de Bour! So, reflexively, I ended up buying the financiers (lol). I purchased 2 pieces of freshly baked financiers (220 yen + tax). The taste was as delicious as ever. They are tasty even without reheating, but if you lightly reheat them, the aroma becomes even better, so I recommend reheating them. Right after reheating, they can become a bit hard, so it's best to let them sit at room temperature for a bit after reheating. There are other places with better taste only, but in terms of the balance between price and taste, Noix de Bour is quite outstanding. The fact that it's in a department store basement also makes it easy to visit.

Overall rating criteria: The average (normal) rating is 3.0 points, with evaluations in increments of 0.5 points. The total points are calculated by adding up ratings for food/taste multiplied by 4, service multiplied by 2, atmosphere multiplied by 2, and cost performance multiplied by 2, then dividing by 10. (Alcohol/drinks are excluded from evaluation). Content: Not specified. Tasty.

The canelés are always sold out, but today when I passed by the shop around 12:30, there were still some left. I quickly got in line and bought some canelés and financiers. When I got home and tried them, the outside was crispy but the layers were thin, and the inside was moist. They were a bit small in size. They were delicious.

It had been a while since I was nearby, so I decided to buy some financiers. It was around 12 o'clock on Saturday, and there were about 10 people in line. I thought about trying something different for a change, but ended up getting freshly baked financiers. The outside was crispy, the inside was moist, and the almond flavor was perfect. I think it's the best in Japan!

[Nihonbashi] #Noix de Boule Peach Tart 1188yen I bought the Noix de Boule peach tart again this year! The tart is filled with custard inside the peach, with a crispy tart crust at the bottom. The taste of the peach is delicious and juicy, making it the best peach tart I've had this season. It truly shows the quality of Noix de Boule. The tart itself is also delicious. I like that I can choose which peach to have. They can only make 15 tarts a day, so they sell out in the morning. I'll definitely buy it again next year!

I visited here in the basement of Nihonbashi Mitsukoshi. There was a wait of 10 people right after opening on a weekday. I had a "financier" for takeout. When I first tasted it, I thought it wasn't too buttery, but the buttery flavor intensified in my mouth.

As always, there were long lines at Mitsukoshi Nihonbashi and Isetan Shinjuku. The lines are shorter than before, but you still have to wait. I got a financiers. I heated it in the microwave for 10 seconds, covered it with aluminum foil, and baked it in the toaster for 1 minute. The butter oozed out and it had a rich flavor with a nice aroma. It was delicious. Thank you for the meal!

I received this souvenir because there was a line of people, even though I didn't really know what was good to buy. I ended up getting Financier, Madeleine, Lemon Cake, and Lemon Pie. I like pie, so I enjoyed the Lemon Pie. I'm not a fan of waiting in line, so I probably wouldn't go out of my way to line up again.

[Access] Located about a 1-minute walk from Nihonbashi Station, there is a tenant on the basement floor of Mitsukoshi Nihonbashi store. [Operating Hours and Store] I visited on a weekday at 4 pm. It feels somewhat luxurious in this underground food market. ◆ Assorted freshly baked financiers / 1518 yen / tax included These baked sweets have a satisfying weight to them. When you bite into them, the outside is crispy, while the inside is fluffy. The rich taste of butter spreads gently. Almonds are also kneaded in, but the flavor of butter is dominant. Mmm, this is delicious, no wonder there's a line. [Staff] Friendly and courteous service. [Final thoughts] The underground area at Mitsukoshi Nihonbashi is crowded with people. Among them, there are bakery and this Western confectionery shop forming lines. Takeout. Heat it up at home. And when you eat it, you'll smile... it's so delicious that your cheeks might fall off. Ah, I understand why everyone is lining up. Thank you for the meal ^ ^ ◼ Station: Close ◼ Line: Must ◼ Space: Spacious ◼ Price: Reasonable ◼ Specialty: Financiers Tabelog rating 3.64 No.04062023

I stopped by the always popular pastry shop Noix de Beurre, which surprisingly had a relatively short line. There were many freshly baked pastries lined up and they looked delicious! - Financier: A perfect combination of domestically produced butter, Spanish Marcona almond powder, and cane sugar. When you bite into it, it's crispy and fragrant, with a rich buttery flavor that oozes out. - Pistachio Financier: A limited edition item starting from June. It has a vibrant green color with plenty of pistachios mixed in. The Griottine cherries soaked in brandy add a sophisticated taste. - Galette Bretonne: Crispy and fragrant texture. The flavorful butter from Normandy gives off a nice aroma. - Canele: The custard dough with a hint of rum is chewy. Just like the name of the shop Noix de Beurre "small lump of butter," I was able to enjoy plenty of butter.

After having lunch, I wondered if there were any canelés left today, so I passed by the shop and unfortunately, the canelés were sold out. However, there were lemon cakes left, so I decided to wait in line. The line was only 4 groups long, which was relatively short for this time of day. Despite the short line, it took quite a while to place an order. The service was handled by 3 staff members, with one taking the order, another preparing the items, and a third handling the payment and packaging. The packaging process took some time, especially if the items were to be placed in a gift box. Each customer was served by one staff member from start to finish, which slowed down the process. The staff also handled both the money and the items, which raised some hygiene concerns. I ended up buying a limited edition tea financiers, a regular financier, and a lemon cake. The tea financier had a subtle tea aroma, while the lemon cake had a crispy exterior and a moist interior. The apricot jam coating on the lemon cake overshadowed the lemon flavor, but it was still a delicious treat. The description mentioned that the cake would become more moist and flavorful after a few days, but I couldn't resist and ate it immediately. Next time, I'll try to wait and see if it really improves. The lemon cake has a shelf life of 6 days, which is quite impressive.

On a Sunday evening in May, around 6 o'clock, I bought some dashiinaru at Dashiinaru Umiki and freshly fried sweet potato snacks at Imoya Kinjiro. Next, I wanted to buy freshly baked financiers at Noix de Beurre at Nihonbashi Mitsukoshi. It was quite crowded inside the store, probably because it was in the evening. Unfortunately, the sign said, "Freshly baked financiers are sold out." So, I ended up buying a pack of two petits sacs for 756 yen. I brought them home and tried the financiers. The buttery flavor was really strong, just as the name suggests. I wonder how they would taste if they were freshly baked. I definitely want to try the freshly baked financiers next time.

Unique taste! Among all the financiers I've tried, this one is top-notch. Once you taste it, you won't be able to forget its exquisite flavor and will find yourself buying it repeatedly. The almond powder and browned butter flavor is irresistible. First, you'll experience a crispy texture, then the butter melts in your mouth, followed by the aromatic almond powder. It has a rich and deep flavor, but not overly sweet, with a surprisingly refreshing aftertaste. The texture is like nothing you've experienced before. Definitely try it out.

At Mitsukoshi in Nihonbashi, there is a bakery that always has long lines. I was so impressed when my friend gave me their financiers before, so I came to buy some this time. It was the last evening of the consecutive holidays, so many items were sold out, but the ones I wanted were still available! I bought the freshly baked financiers for 238 yen and the madeleines for 238 yen. The financiers were truly amazing. They are made with roasted Spanish Marcona almond powder, burnt Japanese fermented butter, and flavorful cane sugar for a deliciously fragrant taste. Baked quickly in a high-temperature oven, they have a moist inside and a crispy outside. The deep golden brown color is the best part. I love the slightly firm and elastic texture of the dough. It's not overly sweet and really delicious. The red-themed wrapping and paper bag are cute, so they would be appreciated as souvenirs or gifts. Although they are famous for their baked goods, I'm also curious about their cakes.

On a holiday afternoon, there was a line of about 10 people for takeout baked goods, and I waited for about 10 minutes. This shop was my second time visiting, and the freshly baked financiers were moist, firm, and fragrant. It's also convenient that they last for 3 days. The shop was bustling with people buying a large quantity of financiers and those purchasing cookie tins.

Received as a gift series. The freshly baked financiers that have become a staple with long lines. I want to eat them! But not enough to wait in line. So, I passed by the line a few times. Finally, I had the chance to meet them again and was grateful. To enjoy them, a reheat is absolutely essential. Just a few minutes in the toaster to warm them up. Crispy on the outside, moist on the inside. The rich flavor of butter and a satisfying texture. Despite their small size, these baked goods have a great bite. It was a moment of realization of how delicious they are.