Selected as one of the top 100 traditional Japanese sweets shops. Located in a backstreet off Omotesando, this traditional Japanese sweets shop is known for staying open until closing time, unlike many others that close once they sell out. Despite its small size, this shop offers a wide variety of Japanese sweets. I originally came for the mitarashi dango, but I was also intrigued by the sekihan (red bean rice) for 500 yen, the Western-style natsume butter, and the soda manju. The soda manju is a carbonated manju from Kumamoto, which is lightly sweetened and made with baking soda. I purchased the soda manju and the mitarashi dango. When asked if I wanted them for takeout or to eat on the go, I decided to eat the mitarashi dango on the spot and take the soda manju home. The mitarashi dango was soft and delicious, with a tasty sauce. I enjoyed the soda manju at home after warming it up slightly. It had a subtly sweet and nostalgic taste. I would like to try the sekihan on my next visit.

Arrived around 11 o'clock on Tuesday. There was only one group ahead of me, so I got my turn right away and bought mitarashi dango for 200 yen! It was deliciously cold, maybe because it was chilled or the room was cool! Above all, I think it's amazing to get this quality at this price in this location. Thank you for the meal ^ ^ I will definitely go again!

I visited a tea house near my first visit and had lunch before stopping by. It has been a year since I last purchased traditional Japanese sweets. I arrived at 1:55 PM on the weekend and there were 2 groups of 3 customers ahead of me. The shop has a charming atmosphere both inside and outside. I purchased: - Walnut mochi - Kuzu manju (I think that's what it was) - Mame daifuku The total bill was just under 900 yen. I walked to Shibuya Station while eating and here are my thoughts: - Overall, I felt it was mediocre. Especially the texture of the gyuhi and kuzu was watery and loose. - For example, in proper Japanese restaurants, they would knead the kuzu or in French cuisine, they would finish with ice cream or cream at the moment of serving. - If you calculate from the price of a course, the difference wouldn't be that significant. - Some traditional Japanese sweet shops in Kyoto also do a similar job to finishing the sweets just before serving. - The craftsmanship and subtlety are not really felt...

This small shop selected as one of the top 100 shops beautifully displays small items. The shop has a vibe similar to Omotesando, for better or for worse. The taste is good, but because the items are small, the prices seem high. I wonder why this shop was chosen. Why wasn't the shop Nari Kaneshige Takumi Juuan selected as one of the top 100 traditional Japanese sweets shops?

I visited around 4:15 pm on a regular day and was able to purchase smoothly. *Takeout options were limited to either steamed buns or dumplings, with steamed buns sold out. I bought dumplings for 200 yen. The dumplings had a soft and chewy texture with a slightly sweet sauce, giving a nostalgic taste. I would like to visit again if I have the chance. Thank you for the meal.

In the 2023 ranking of top stores, it's not "HIGASHIYA for men" but rather "HIGASHIYA man" that caught my attention. As I walk around here, I pass by people wearing vintage DC brand style clothing, giving off a nostalgic vibe. The staff at this confectionery shop, which looks more like a fashion store or beauty salon at first glance, are even seen buying steamed buns themselves, adding to the nostalgic feeling. The shop's steamed buns are displayed in cases, with the ones on the right side looking so small that they almost seem like miniatures, yet surprisingly expensive. The "soda steamed bun" is like a meat bun without filling, slightly sweet and fluffy from baking soda, delicious even without sweet bean paste. The "amazake steamed bun" reminds me of the amazake served at Kujukuri Beach on New Year's Day, with a subtle flavor of amazake. The "Kyoto Shigure" is a tiny yet pricey steamed bun, made with miso added to the sweet bean paste.

This is a traditional Japanese confectionery shop located right across from Omotesando Station. They offer tea with the sweets in Ginza, making it very convenient for dates and such. This shop is called Man, and it feels like a shop specializing in steamed buns. I tried the seasonal sweet "Kyoto Shigure" and Mitarashi Dango, both of which were delicious. The Kyoto Shigure had a unique taste that wasn't just sweet bean paste.

I visited HIGASHIYA man in Omotesando. It is a famous shop for traditional Japanese sweets. The shop is small and offers a variety of Japanese sweets. I bought some bite-sized red bean mochi and walnut mochi. They were easy to eat and had the traditional flavors and textures of red bean mochi and walnut mochi. Because they were small, I could eat several pieces. I enjoyed the flavors of the red bean and walnut in each bite. I would like to try other Japanese sweets next time.

I visited "HIGASHIYA man", a traditional Japanese sweets shop located a 3-minute walk from Omotesando Station. I arrived around 12:30 on a weekday and was able to enter without waiting. I planned to buy a bean daifuku, but it was too small, so I bought an ice cream sandwich for 450 yen instead. I enjoyed it outside the shop since there is no seating inside. The rich ice cream, moderately sweet red bean paste, and crispy skin combination was delicious. I enjoyed it until the last bite.

I visited hoping to find mitarashi dango, but they weren't available that day. They start serving them around mid-September. I wanted to try the natsume butter, but it needs to be refrigerated. Since I was going to be out late, I decided to buy it next time. Since I was already there, I got a takeout of ice cream filled senbei. The senbei was crispy and the ice cream and sweet red bean paste were made with good quality ingredients. While eating, I realized that I had tried it a few years ago as well.

This is a traditional Japanese sweets shop that has been selected as one of the top 100 shops, located just a short walk from Omotesando Station. The shop is small and specializes in take-out. I tried the Amazake Manju for 180 yen as a take-out, and even though I'm not a fan of amazake, it was very delicious. Highly recommended!

I stopped by after visiting a hair salon in Omotesando. The shop is small, only fits about 3 people. Honestly, the prices are a bit high. I bought 4 sweets and 1 chimaki, and they were definitely delicious. The chimaki was especially tasty. Next time, I want to try the manju.

I stopped by while shopping in Aoyama. It seems like they have stores in Ginza and Marunouchi as well. This is a quite small shop, seemingly specializing in manju. They had summer limited edition monaka and chilled ame, among other things. The dorayaki and castella also looked delicious, but this time I chose the most popular item, the bean daifuku. No photos allowed inside the shop. The service from the staff was as expected. Prices were a bit on the high side overall. Ordered item: Bean Daifuku for 270 yen It was the smallest size I've ever had, but the aroma and texture were completely different from others, making me excited even before eating. When I tried it, the mochi had a surprising texture. It had a light and crispy bite, with a slight powdery feel. The sweet red bean paste was not too sweet, with a strong red bean flavor and just the right amount of nuttiness. A perfectly balanced bean daifuku, but the texture of the mochi was the most impressive. It may feel a bit pricey, but you can really tell the attention to detail. If I have the chance, I might try the manju next time. By the way, it seems that on the first Sunday of every month, each store offers limited edition sweets. Thank you for the treat!

This is HIGASHIYA man, a small Japanese confectionery shop located 1.2 minutes from the Omotesando intersection. They have a takeout menu outside, and I was drawn in by the cool and refreshing windsock in this heat. I tried the ice cream sandwich, and it was incredibly delicious. The ice cream was more milky than vanilla, and the sweet bean paste was just right - not too sweet. The sandwich itself was light and crispy. Despite its seemingly large size, it was so cold and crispy that I finished it in no time! It doesn't have a place to eat inside, but with few people passing by, you can enjoy it around the corner in the parking lot. It was my second dessert after lunch, and next time, I want to come back to buy Japanese sweets as souvenirs. Thank you for the treat!

It's a scorching 37 degrees in Aoyama. Feeling tired, I decided to visit a Japanese confectionery shop I've been dreaming about and tried their ice cream sandwich. It was so delicious that I finished it in no time. Inside the crispy sandwich, there was a good red bean paste and a vanilla ice cream that was similar to gelato. I definitely want to eat it again.

This is a traditional Japanese confectionery shop that I often visit when I have errands in Omotesando during the day. It's a small shop located just a short walk from Omotesando Station. They only offer take-out, no eat-in space. They sell small Japanese sweets like rice cakes and steamed buns, and I have bought their rice cakes a few times. Since it was a very hot day, I decided to try their ice cream-filled wafer. The refreshing milk ice cream paired perfectly with the sweet red bean paste, and it was delicious! I will definitely go back to buy it again. It might be a seasonal item for summer. I also like their red bean paste rice cakes, so I will buy those again as well.

Omotesando ☆ Hmm. On this day, I strolled around Shibuya and Omotesando with a friend. We happened to come across a tea shop nearby that I had been curious about, so we decided to stop by. The shop was small and crowded when the three of us entered. We bought a few items - Azuki bean daifuku, two black sugar manju, and three mitarashi dango - and shared them with my family at home. However, the black sugar manju was dry inside and lacked any flavor, while the mitarashi dango had a taste and texture that made me question if they were really mitarashi dango. The prices were also quite high. Unfortunately, it wasn't to my liking. Thank you for the meal.

"HIGASHIYA man" is a popular Japanese confectionery shop in Omotesando. It is a candidate for the top 100 Japanese confectionery shops. It is just a short walk from Omotesando Station, about 2 minutes away. The shop is take-out only and has a simple atmosphere. I bought a box of four types of sweets: strawberry mochi, shiso mochi, honkuzu, and salt daifuku. The mitarashi dango was also delicious with a mellow and gentle sweetness that was very comforting. The shop has a stylish feel, so I would like to visit again and purchase some souvenirs when the timing is right.

"A traditional Japanese confectionery shop that offers 'Hibi no Kudamono'. They evolve the traditional Japanese aesthetic sense and provide sweets that suit modern lifestyles. - Received as a gift ♡ - Meal content: ▶ Date Butter The natural sweetness of the date, combined with the flavor of fermented butter and the aroma of walnuts, creates a well-balanced and elegant deliciousness. - Menu content: ◇ Date Butter - Revisit: ★★★☆☆ Perfect for gifts ♡"

With a rating of 3.65 on Tabelog, the traditional Japanese confectionery shop "HIGASHIYA" offers daily sweets that fit into modern life. Founded by designer Ogata in 2003, the shop has expanded with locations like "HIGASHIYA GINZA" and "HIGASHIYA man Marunouchi". "HIGASHIYA man" in Minami Aoyama specializes in steamed buns, offering freshly steamed manju for sale. In the small four-tatami shop, you can find seasonal fresh sweets, as well as popular items like bite-sized fruit candies, manju, okoshi, and castella cakes. The "Sakura Mochi" for ¥324 features sweet rice cake wrapped in sweet bean paste, enclosed in salted cherry blossom leaves, offering a spring-like aroma and chewy texture. The "Yomogi Mochi" for ¥324 is made with mugwort leaves kneaded into the rice cake dough, filled with sweet bean paste and wrapped in bamboo leaves, providing a smooth texture with the flavor of mugwort.