The shop is a bit difficult to access, located about a 5-minute walk from Iidabashi Station and a 3-minute walk from Kagurazaka Station. I visited during a holiday around 5 PM, a time when it would normally be crowded, but it was empty due to the rainy weather. I purchased a set of Dorayaki, seasonal Doamochi, and Sakura Mochi. The price was around 900 yen for three items, which was reasonable. The sweets were delicious, with a gentle and delicate taste. The Dorayaki had a fluffy skin and a generous amount of sweet bean paste, but the sweetness was not overwhelming. The Doamochi and Sakura Mochi also had a soft texture and a balanced sweetness, making them enjoyable without being too heavy. Overall, the sweets were not too sweet and had a pleasant texture, making them a delightful treat.

Popular traditional Japanese confectionery shop offering delicious chestnut yokan with a great texture ◆ Isuzu (Kagurazaka, Shinjuku-ku, Tokyo) ◆ Chestnut mushi yokan ¥400 ● Instagram: tsukasan777 ● Twitter: tsukasan2010

Located in Kagurazaka, the long-established Japanese confectionery shop "Izusuzu" was founded in 1946, making it not extremely old but still impressive for surviving through the post-war era and still being in business today. It has even been selected as one of the top 100 restaurants on Tabelog. The shop is a bit of a climb from Iidabashi Station, but once inside, you are greeted by friendly staff. They offer freshly baked Kagurazaka dorayaki for 281 yen each, which is reasonably priced and has a shelf life of 3 days. In addition to the dorayaki, they also have other delicious traditional Japanese sweets and senbei. The dorayaki has a soft skin and a nice aroma, with plenty of sweet red bean paste that is not too overpowering, making it suitable even for men. It pairs well with Japanese tea, black tea, or coffee. Enjoying a relaxing tea time with Japanese sweets has become a recent favorite of mine. Thank you for the meal!

I tried the dorayaki from this selected top 100 shop, as shown in the photo. It was moist and just to my liking. However, I wouldn't go out of my way to come here just for this. It's available near the department store basement, so... Well, if you're in the area of the hundred shops, I definitely recommend it. Kagurazaka is one of my favorite neighborhoods.

Located along Kagurazaka Street, this traditional Japanese confectionery shop offers a wide range of products, from traditional wagashi to dorayaki and castella. The shop is spacious and offers a variety of sizes and types of wagashi, making it perfect for gifts. I purchased the Mitarashi Dango for 194 yen and the Anko for 194 yen. The dango was soft and chewy, with a deliciously sweet and savory Mitarashi sauce. The anko was sandwiched between two pieces of dango, with a smooth and light texture. The sweetness was subtle and elegant, making it easy to enjoy. This local wagashi shop is beloved by the community.

Visited the famous Japanese confectionery shop "Izusuzu" located a 5-minute walk from Kagurazaka Station. Established in 1946, this long-standing shop had no wait when we arrived just before noon on Saturday. I purchased the seasonal chestnut sweet called "Kuri Kinton" for 400 yen. It is made using 100% domestically sourced new chestnuts and finished with a tea towel. The chestnut sweet had a wonderful flavor and a smooth texture, making it delicious from start to finish.

Today I visited a popular Japanese confectionery store in Ushigome Kagurazaka. I was drawn in by the words "limited quantity available daily" and decided to try their sweet potato steamed bun. It cost 194 yen including tax. The bun's skin is made with Japanese sweet potato, giving it a moist texture and a light, refreshing aftertaste. The sweet bean paste filling was not too sweet and had a smooth texture. It was a delicious treat. I look forward to trying other Japanese sweets next time. Rating at the time of visit: 3.64.

Today, the sales of ohagi have started, but I ignored that and bought dango instead. Last time, I only had mitarashi, so this time I tried anko as well. The anko is delicious, with a gentle texture, sandwiched between the dango. However, one downside is that the dango tends to be hard. The mitarashi is coated in sauce, giving it a chewy texture. Since the shop doesn't have an eat-in option, anko dango might be difficult to eat if you can't consume it right away.

A traditional Japanese confectionery shop in Kagurazaka. Visited in mid-September. They had a chestnut festival featuring various chestnut sweets such as "Chestnut Kinton," "Chestnut Steamed Yokan," "Kuriyama," "Kuri Koshian," and "Chestnut Okowa." The owner, with a gentle demeanor, explained each item in detail. I bought a dorayaki with a fluffy outer layer and a light sweet red bean filling, which was recommended. The Chestnut Kinton made with 100% domestic chestnuts was especially delicious with its subtle sweetness and fluffy texture. I feel grateful to be Japanese. I would love to visit again according to the season. Thank you for the delicious treats.

I had passed by this shop many times before, but when I stopped by in the evening, about half of the prizes were already sold out. Among them, the freshly made dorayaki caught my eye, with the shop name "Izusu". First, the red rice at the entrance caught my attention. The dorayaki costs 324 yen. It's more like "tiger-yaki" than dorayaki, with a tiger-patterned skin filled with sweet red bean paste and black sugar kneaded into the skin itself. It's not too sweet overall, so it goes well with tea.

I like mitarashi dango so I decided to try this shop. In addition to mitarashi, they also had anko and zunda, so I bought zunda as well. When I tried the zunda, I was blown away by how delicious the zunda paste was. It was moist, had just the right amount of sweetness, and the dango itself was tasty. I regret not buying another one. I prefer the mitarashi to be a bit more grilled, so I think zunda is better here. I'll definitely go back to buy more zunda.

This is a long-established Japanese confectionery shop in Kagurazaka. Their famous sweetened beans caught my attention, so I purchased a box. Although the box seemed large, I found myself easily finishing it off. The beans were soft and the balance with sugar was elegant in flavor. It was delicious without one element overpowering the other.

Fiftysuzu was selected as one of the top 100 traditional Japanese sweets shops. I purchased their dorayaki for 260 yen (tax included). The dorayaki had a moist and slightly sweet outer layer with uneven grill marks. It was filled with plenty of red bean paste. The red bean paste had a delicious flavor of azuki beans. It was very tasty. Thank you for the meal.

When you enter this shop, you will be overwhelmed by the variety of sweets available. Even though it was getting late, customers kept coming in one after another. I chose a butter cheese treat from "Yukiji," which had a slightly salty taste and was delicious. It reminded me of a pastry called "buche" that you might find in other shops. I also bought some red rice, which was delicious as well. The red rice from traditional Japanese sweets shops always tastes so good, probably because they use high-quality azuki beans. I was hesitant at first, but I'm glad I bought it. There seem to be many more delicious sweets waiting to be discovered in this shop, so I definitely want to go back. But I will probably end up buying the same butter cheese treat from Yukiji again.

After buying Kagurazaka-yaki at Umekatei in Kagurazaka, I stopped by Gojitei. This is another famous Japanese sweets shop in Kagurazaka. They sell dorayaki, daifuku, and also okowa. I bought the Kagurazaka dorayaki here. It is a dorayaki with a tiger-like patterned skin filled with chunky red bean paste. The skin was nicely baked, giving off a slightly fragrant aroma. The sweet red bean paste paired well with it, making it a delicious dorayaki. I was interested in other Japanese sweets as well, so I would like to buy some more.

A traditional Japanese confectionery shop on Kagurazaka Street. I had passed by many times before but this was my first time buying something. It's a bit hard to enter since it's located halfway up the slope, haha. There were so many products lined up that I felt like my eyes were wandering, but I had already decided to buy the dorayaki. It's called "Kagurazaka Dorayaki." It looked similar to the ones at Kusatsuki in Jujo, so I was sure it would be to my liking. And to my surprise, it was freshly baked when I visited! It felt like fate~ Well, I had to wait until I got home to eat it though, haha. The expiration date was about 3 days from the day of purchase, including that day. ▶︎Ordered item: Kagurazaka Dorayaki 281 yen It was relatively small and the dough was moist. Ah, that fragrant aroma of dorayaki is just addictive, isn't it? When I tried it, the dough was a bit firm with a chewy texture, and it was quite sweet, probably with black sugar. The filling was red bean paste, a bit on the smaller side but with a strong and delicious taste, and the scent of azuki beans was very nice, not losing to the strong dough. The balance of the whole beans and the texture were excellent. Both the assertive filling and dough were strong, but they harmonized well in the mouth, which was wonderful. It was a delicious dorayaki that suited my taste, even though I wasn't expecting much. Since it's easy to buy here, I would love to try other items if I have the chance. Thank you for the meal~!

Every time I visit Kagurazaka, I always try to stop by but I always miss out on the dorayaki. It wasn't until my 7th or 8th visit that I finally got to try it fresh out of the oven. After me, there was a constant flow of customers. Some were buying the set of skewered dango (mitarashi, anko) or the assorted pack. I took them home and tried them. The mochi daifuku had a smooth red bean paste with a mild sweetness, perfect for a quick snack before a run. The dorayaki had a distinct grilled pattern on the skin and a similarly mild sweet red bean paste filling. They were a good size for a snack. I should have bought the skewered dango too. By the way, they were selected as one of the top 100 traditional Japanese sweet shops. Congratulations!

Iidabashi Station. Located along Kagurazaka. When you think of Izuru, you think of Yamada Izuru. A representative wagashi shop loved by Izuru Yamada herself when she was alive. My mother also liked Yamada Izuru, so I have purchased from this shop before, but I can't remember how many years ago that was. Today's order: - Mame Daifuku 251 yen. Not too sweet. The daifuku has more volume than it looks, satisfying to eat. - Kagurazaka Dorayaki 281 yen. Azuki bean paste filling. In contrast to the mame daifuku, this one emphasizes sweetness. The shop says it's "not too sweet," but I find it quite sweet. The dorayaki's cake part is chewy. A nice black sugar dorayaki with the equation "sweet x sweet = delicious." This might be my favorite dorayaki. Thank you for the meal.

Kagurazaka Goshu is a popular local shop since 1946. Their top three famous sweets are Kagurazaka Manju, Kanro Amanatto, and Hanaguruma, but the most popular is their tiger-patterned dorayaki. The dorayaki uses the highest quality Okinawan Hateruma sugar, known for its black sugar. The soft and moist texture of the cake, combined with the sweetness of black sugar and honey, makes it a favorite. The red bean paste filling is also sweet and flavorful. They also offer a morning glory design for an additional 30 yen. The shop is known for its transportation IC card payment system. Originally, they used to operate as a sweet cafe serving popular dishes like anmitsu and oshiruko, but in 1990, they decided to focus solely on selling traditional Japanese sweets and rebranded as Kagurazaka Goshu. The shop is famous in the Kagurazaka area for its great gift options and is always bustling with customers.

Takeout [Tabelog Traditional Japanese Sweets and Desserts TOKYO Top 100 Stores 2023] - Mitarashi dango ¥194 (tax included) - Kagurazaka dorayaki ¥281 (tax included) - Mame daifuku ¥259 (tax included) Established in 1946, the long-established traditional Japanese sweets shop "Isuzu" in Kagurazaka. Just announced at the end of August, it was selected as one of the top 100 traditional Japanese sweets and dessert stores by Tabelog. It seems like Tabelog's top 100 series is becoming more inclusive. Located just a few houses down from the famous Zengokoji Temple and Bishamonten in Kagurazaka. I visited around 3:30 p.m. on a weekday. The shop boasts three famous sweets: Kagurazaka manju, Kanro Kanro Amanatto, and Hanaguruma, but my personal goal was the Mitarashi dango. This is because it was featured on the TV show "Zawatsuku! Friday" and was said to be a popular dango that sells out by early afternoon after opening at 9 a.m., which piqued my curiosity. Since Mitarashi dango was not displayed in the showcase, I asked the staff and they said they could prepare it. Upon closer inspection, I found a sign stating that dango is made to order. I ordered 3 Mitarashi dango, Kagurazaka dorayaki, and Mame daifuku. - Mitarashi dango Four dango on a bamboo skewer. The sweet and salty sauce enhances the flavor. The slightly burnt exterior adds a nice aroma. There are also dango with anko and zunda, which I would like to try. - Kagurazaka dorayaki Similar to "Kusuge," this dorayaki is a black sugar dorayaki. The soft and chewy dough paired with mildly sweet red bean paste. - Mame daifuku A chewy mochi with a smooth and mildly sweet red bean paste filling. The mochi has a nice stretchiness and the refined red bean paste is smooth and easy to eat. The Mitarashi dango was delicious, but the dorayaki and mame daifuku were also delicious. Next time, I'll try the three famous sweets and other dango besides Mitarashi.

When I visited Kagurazaka, I bought a dorayaki. They were selling a special anniversary package with a morning glory design. It looks lovely. However, some people asked me why I was carrying a Gotosuzu bag. It seems like Gotosuzu is famous, for better or for worse.