"On a day off, I went on a tour of 100 famous restaurants in Shinjuku, Shinjuku Gyoen, and Kitasando. After having lunch near Shinjuku Gyoen, I returned to Shinjuku for the 100 famous restaurant tour. First, I visited the 'Toranomon Okanoei Izumi Shinjuku Takashimaya Store' of 'Japanese sweets and confectionery 100 famous stores'. [Nearest station/location] It is located inside Takashimaya at Shinjuku Station, so it depends on the exit, but it is very close from the South Exit or the New South Exit. [Purchase method] It is strictly for takeout only. You can order and have them packed from the showcase or the display. [Visit time/day] I visited around 1 pm on a Tuesday. There wasn't much of a line, so I was able to purchase smoothly. The depachika (department store basement) was quite lively even on a Tuesday afternoon. Depachika is really charming everywhere, and it's fun to walk around. [Ordered items] I purchased 'Chestnut Manju (300 yen tax included)' and 'Nakamise (200 yen tax included)' one each. [Impressions of the sweets] The 'Chestnut Manju' is quite large! It is wrapped in a shiny skin with elegant white bean paste and a whole chestnut inside. The sweetness of the chestnut and white bean paste is just right and delicious. The 'Nakamise' has a crispy and crunchy skin. The filling is a sticky 'koshian' (strained sweet red bean paste), but the beans are soft, so even those who don't like koshian won't have a problem. The size is about the size of an IQOS main body. The price of 200 yen per piece is also very pleasing. [Special mention] Japanese sweets may seem intimidating, but with prices like 200 yen or 300 yen per piece, it's easy to buy and being able to buy them individually makes it convenient for picking up as a small souvenir while on the go. Depending on the type, Japanese sweets also have a slightly longer shelf life, and many can be stored at room temperature, making them easy to handle. Today's second stop on the 100 famous restaurant tour, I will be heading to a 'Bread 100 famous store' for dinner (during a night game). Next up!"

Popular bean daifuku that sells out quickly - Salty and fluffy daifuku ◆ Toranomon Okano Eisei Shinjuku Takashimaya Store (Shibuya-ku, Tokyo) ◆ Bean daifuku ¥270 ● Instagram tsukasan's ramen tsukasan777 ● Twitter tsukasan2010

Famous for their traditional Japanese sweets and desserts, this shop offers delicious daifuku. Despite a short wait at the department store basement, you can quickly purchase one. I tried the daifuku for 270 yen. It had a perfect balance of soft skin, salty beans, and just the right amount of sweetness. It may seem simple, but it's actually a deep and flavorful treat. Thank you for the meal.

I haven't been to Toranomon yet, but I bought some daifuku at the Takashimaya store first. The surface has a silky moiré pattern that looks delicious. The red bean paste seems to be smooth, but the large grains in the skin give it a complex texture. The skin itself is also very chewy, making it even more delicious than the top three daifuku in terms of taste.

I purchased "mochi with whole beans, dorayaki with chestnut filling, azuki bean and kuri manju, and monaka" at a shop in the B1 floor of Shinjuku Takashimaya, where they only offer takeout. Although it was fine to take them as they were, they kindly put them in a small box for me as some items were delicate. Thank you for the delicious treats and great service.

There is a shop in the basement of Takashimaya! I heard their daifuku (rice cake filled with sweet bean paste) is famous, so I went to buy some, but it was sold out that day. I made a reservation for the next day and bought it. It was popular and sold out by the evening. The price is a bit high, but the subtly sweet bean paste and chewy mochi dough were very elegant and delicious! I thought it would make a great gift.

I went to a famous traditional Japanese sweets shop in the department store basement, but unfortunately they were not selling bean daifuku or monaka when I visited, probably because it was a holiday. I heard that you can make reservations, so I will make a reservation before going next time!! However, I was in the mood for bean daifuku, so it was disappointing.

- Located on the 1st floor of Shinjuku Takashimaya is Okano Eisei, where it's time for some sweets. This is the second stop on the Takashimaya Top 100 Stores tour. - I bought a Mame Daifuku (270 yen). This Mame Daifuku, which wraps red bean paste in chewy mochi, has a substantial weight to it. It's not too sweet, allowing you to enjoy the texture of the red bean paste and beans. Thank you for the meal!

I paid 270 yen for a bean daifuku. It is a traditional bean daifuku without any salt added to the beans. The beans are not very prominent in flavor. The mochi is not too stretchy and has a good elasticity. The sweet red bean paste is on the sweeter side, but not overwhelmingly so, making it enjoyable to eat without getting tired of it.

I tried the popular sweet bean daifuku from one of the top 100 traditional Japanese sweet shops. The daifuku was delicious, but the texture of the mochi was a bit disappointing. Back in the day, ice cream mochi used to have a soft texture, but nowadays, the chocolate mochi is crispy. Some people prefer the crispy texture, but for those who remember the old soft mochi, it may not be as satisfying. Older people recall that the mochi used to have a sweeter filling, preventing the moisture from the sweet bean paste from transferring to the mochi, resulting in a crispy texture. It's uncertain if this is true, but it's an interesting perspective. Looking forward to seeing more traditional Japanese sweet shops recognized by convenience stores in the future.

Shinjuku Station. Takashimaya Basement 1st floor. Today's purchase - Mame Daifuku for 270 yen (excluding tax). It is big and soft. The sweetness is moderate, and the bean flavor is also moderate. It has smooth red bean paste. It's not my preference, but I think it would be generally liked. Thank you for the meal.

I visited the Onsen from Okanoyu in Takashimaya. I came here for the chestnut steamed bun. The steamed bun, which costs 300 yen, contains a large chestnut that adds a rich flavor to the sweet white bean paste. The size is satisfying and one steamed bun is enough to feel satisfied. It was a delicious chestnut steamed bun. Thank you for the meal!

I visited this shop inside Shinjuku Takashimaya while on errands nearby. Although their famous bean daifuku was sold out since it was past 3:30 pm on a weekday, I bought their chestnut manju instead. It was larger than I expected, with a mild sweetness and a satisfying amount of chestnut filling. A reliable and delicious traditional Japanese sweet that would make a great gift. I would like to try their bean daifuku next time if I have the chance.

This time, I visited the Shinjuku Takashimaya store of Okano Eisei, who was listed in the top 100 sweet shops. The store is located near the escalator on the basement floor, and it only offers take-out items. When I visited around noon, many items already had a sign saying "This item is sold out for today". The specialty of the store is the "Mameiri Daifuku" which is free of additives and has a short shelf life. However, I chose chestnut manju and mochi for my mother who loves these sweets. You can purchase them individually or as a set. As a long-established store, they also offer the option of placing your purchase in a gift box, and you can also request wrapping for gifts. On this day, I was intrigued by the "Toh Mantou" which had a light sweet bean paste inside and a walnut on top, but unfortunately, it was sold out. I used to dislike traditional Japanese sweets when I was young, but now I appreciate their deliciousness. Thank you for the meal.

There are several traditional Japanese confectionery stores in Tokyo, and on this day, I visited the Takashimaya store in Shinjuku. When I arrived in the early afternoon on a weekday, some of the products were already sold out. I ended up trying the daifuku and chestnut bun that were still available. Both were large and had a significant weight when held in hand. The daifuku had a smooth red bean paste filling with a rich flavor and a firm texture. The chestnut bun had chunks of chestnut inside and was also delicious. It was truly the taste of a renowned store.

Located in Toranomon, this place with a difficult name that is pronounced as "Okanoeisen" is famous for their bean daifuku. It is a must-buy item, and reservations are usually required at the main store. I visited the Takashimaya store for the first time, hoping to get my hands on one. It was 2:30 pm on a weekday and only two left. However, there were two groups ahead of me, so my chances seemed slim. I was considering settling for chestnut manju if I couldn't get the bean daifuku, but surprisingly, I managed to buy one. The two groups ahead of me ended up buying a lot of chestnut manju. I debated buying both bean daifuku, but since there were more people waiting behind me, I decided to get just one. It seems that dorayaki is available on Fridays, and waffles on Saturdays, with limited days for each item. Reservations are also possible, so check the details in the photos. As for the purchased item, the bean daifuku costs 270 yen and is quite large with a noticeable presence. The soft and fluffy texture is evident just by looking at it. When I tried it, the plump mochi had a thickness to it, was chewy, and had a full-bodied elasticity that stretched well. As I chewed, the sweetness gradually emerged, making it delicious. The strong presence of the mochi was balanced by the abundant red bean paste that followed, with a sharp sweetness and a high-quality fragrance. It was smooth, melted in the mouth, and had a strong presence that didn't get overshadowed by the mochi. The beans were subtle in flavor, with a moderate saltiness that made it easy to eat. This bean daifuku is delicious, but it leans more towards a regular daifuku than a bean daifuku. It is quite large, satisfying to eat, and offers good value for its price. While elegant bean daifuku are common nowadays, this traditional style is also delightful. Truly living up to the reputation of Okanoeisen! If you want to try their bean daifuku, make sure to visit early even on weekdays. The chestnut manju that was selling like hotcakes also caught my eye. Thank you for the meal!

Around 12:40 on Saturday, I went to this shop in the basement of Shinjuku Takashimaya. There was no wait, and I easily bought a red bean daifuku for 270 yen. I ate it in the outdoor plaza, and I was happy to be able to buy from a popular shop here. It wasn't too sweet, had a refined taste, and was delicious. Thank you for the meal. I will definitely go again! ^ ^

Toranomon Okano Eisei Spring is a famous shop known for its daifuku (sweet rice cake filled with bean paste). The main store in Toranomon and the branch in Shinjuku Takashimaya have both been selected as one of the top 100 shops. A few days ago, I had a disappointing experience with daifuku from a top 100 shop in Nishi-Ogikubo, so on this day, I decided to treat myself to daifuku from this shop (270 yen). Each daifuku was large and dense, with packaging that exuded a sense of tradition. The outer layer of the daifuku was thin, soft, and had a chewy texture reminiscent of a baby's cheek. I ate it soon after purchasing it, so it was still soft, but I was told that it hardens quickly due to being made with 100% mochi rice. The smooth and sweet red bean paste inside the daifuku was delicious, although I personally prefer it to be a bit less sweet. It had been a while since I last had daifuku, but it was still delicious. Thank you for the meal.

Visited the famous traditional Japanese sweets shop "Kamon Okano Eisei" near Shinjuku Station, just a 4-minute walk away. Established in 1873, this shop is a well-known establishment. Arrived around 12:30 on a Sunday and there were a few people waiting in line, but I was able to pay within a few minutes. There is no seating area, so I purchased a Mame Daifuku for 270 yen to take away. The red bean paste in the Mame Daifuku is smooth and delicious! It goes well with the chewy mochi. I enjoyed it until the very last bite. I personally think it could have had a bit more saltiness, but overall it was delicious!

Located about a 2-minute walk from JR Shinjuku Station South Exit. It's a shop in a corner of the food section on the basement 1st floor of Takashimaya. Today, I bought a waffle with apricot jam for 210 yen and a large red bean rice cake for 270 yen. The red bean rice cake has a soft and stretchy mochi with a good balance of sweet red bean paste and salty beans. The waffle has a chewy texture rather than fluffy, with a mild apricot jam filling. The taste is average. I enjoyed it until the end. Thank you for the meal.

Recently, a new traditional Japanese sweets shop called Hyakumeiten opened, so I have a new place to visit and enjoy. When looking for a shop near my destination for the day, department stores are really convenient. On my way back from Harajuku to Shinjuku Takashimaya, I stopped by Okano Eisei, a famous traditional Japanese sweets shop that everyone knows. I bought some delicious red bean paste-filled rice cakes and chestnut sweets. The red bean paste-filled rice cakes have no preservatives or additives, so they must be consumed on the same day. They packed them carefully in a box to prevent them from getting squished, and advised me to carry them flat. They always sell out by the evening. I had green tea and the red bean paste-filled rice cakes for a snack. The rice cakes were large and filled with plenty of red bean paste, just like the old days. The softness of the rice cakes is best when they are freshly made. It was a delicious treat. The chestnut sweets have a shelf life of about two weeks, so I will save them for later. Enjoying a lighter dinner tonight.