まめぞう
Now considered a prominent figure in Hachioji, Jun Watanabe, born in 1963, leads the Basel confectionery store. His father, Keizo Watanabe, who trained at a confectionery school in Basel, chose Hachioji to start BASEL in 1969 because he felt the atmosphere was similar to the Basel region. In 2001, Jun took over the family business and decided to only open stores within a 30-minute radius from the factory. Currently, they have 15 stores around Hachioji, with about 250 employees and an annual revenue of around 1 billion yen. The business has quadrupled since the previous generation. They offer cakes, baked goods, bread, quiche, gratin, curry, pasta, as well as miscellaneous items like plates and accessories. Their corporate philosophy includes creating a sustainable top store in the region and pursuing a taste of love and a moment of love.
I enjoyed a wonderful morning at the Keio Hachioji store, right next to Keio Hachioji Station.
I knew they had opened a store in Copio Nagafusa, a commercial facility opened in April 2021, but there was very little information even after two years. It is located in a remote area from Hachioji City, so I had been putting off visiting, but I finally decided to walk from Keio Line Mejiro-dai Station. Mejiro-dai Station, opened in 1967, was developed entirely by Keio Electric Railway, and Copio Nagafusa is located almost north of the station, like a checkerboard. After walking through the hills, crossing the Chuo Line, crossing the Koshu Kaido, and crossing the Minami Asagawa River, I arrived in about 25 minutes. When I arrived, I realized that this was the location of the Tokyo Metropolitan Nagafusa Danchi, which consists of a whopping 3,600 units! This means that there is a huge supermarket and home center for the residents here, and this cafe is attached to it. Just before 9 a.m., several elderly people were waiting at the entrance for the supermarket to open. The cafe was opened leisurely by a female staff member. There were hardly any products displayed in the showcase yet, and there was no morning menu. They used to have something like a croissant sandwich, but it was no longer on the menu. Since there was nothing that caught my eye for breakfast, I reluctantly chose a cookie and hot coffee. The set price included blended coffee for 150 yen and serial cookies for 165 yen, totaling 315 yen. I paid with PayPay. The staff member asked me to wait at the table while they prepared the coffee. After walking in the scorching sun, I first replenished my water at the island and drank it all in one go. Ah, I felt revived. After 6 minutes of ordering, the lady brought me a takeaway cup of coffee, a cookie, and a paper towel. The coffee was easy to drink with a slightly acidic taste, and the crispy cookie was not too sweet. There was only one elderly man who came in with his cart after finishing shopping. It seems that this cafe is positioned more as a place to stop by after shopping at the supermarket rather than a cafe where moms gather. The Nagafusa Danchi has been developed since 1964, so it is natural that the population is aging. For BASEL, they would probably prefer to attract groups of moms, but for now, it seems they have missed the mark a bit. Now that I have replenished my water, I decided to walk to Takao Station to visit another interesting store.